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Jumpstart your revenue growth.

Published By: Adobe     Published Date: Sep 23, 2019
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: - generate more leads by adopting a more holistic view of the sales funnel - boost collaboration by implementing a commission structure into your marketing department - create internal service-level agreements to streamline process and develop accountability
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Adobe

The Five Building Blocks of An Exceptional Web Experience

Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe

The Business Value of Adobe Experience Manager Assets

Published By: Adobe     Published Date: Sep 23, 2019
IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI WHY SHOULD THE TARGET AUDIENCE CARE? A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. SUPPORTING CONCEPTS: According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by: — Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences — Empowering - and increasing the productivity of - employees responsible for digital experiences — Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
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Adobe

Charting a Course for an exceptional customer experience

Published By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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Adobe

2019 Digital Trends

Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe

Content for everyone

Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe

Evolution of the DMP

Published By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe

How Smart Businesses Use Data to Empower the Entire Organization

Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe

Breathe new life into the customer journey

Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe

Customer experience essentials for enterprise

Published By: Adobe     Published Date: Sep 23, 2019
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs play in creating an enterprise plan of attack? Get the full scoop. Plus, learn how experience managers at companies like Guitar Center, Nestle, and PETCO keep their brands thriving and competitive. Read CMO Club Solution Guide: Customer Experience Essentials.
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Adobe

How to select the right commerce platform

Published By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
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Adobe

Hybrid CMS: The best of both worlds.

Published By: Adobe     Published Date: Oct 08, 2019
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
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Adobe

AI-powered personalization— above expectation, beyond imagination

Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe

Magic Quadrant for Digital Commerce

Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe

B2B Marketing's March to Digital Competency

Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe

It pays to get personal.

Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe

Real-time Business: Playing to win in the new global marketplace

Published By: SAP     Published Date: Jun 18, 2011
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and faster business cycles. Download here to learn how.
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real-time business analytics, faster decision making, business automation, business metrics, analytical data, sap, best practices, business activity monitoring, business analytics, business intelligence, business process automation, analytical applications, data integration
    
SAP

Choosing the Right CMDB

Published By: ASG Software Solutions     Published Date: Aug 20, 2008
A forward-looking CMDB does more than keep an organization's IT operations running. It draws clear connections between IT components and business services, which is the core of Business Service Management (BSM). But even more critical than the CMDB's ability to support business as it is now, is the question of how well it will drive business innovation in the future.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, business activity monitoring, business process management, system management software, application integration, business intelligence, configuration management, web service management, content management system
    
ASG Software Solutions

The Evolution of IT Operations

Published By: ASG Software Solutions     Published Date: Jun 08, 2008
As organizations have improved service delivery, they have also turned their focus to presenting business value more positively. These organizations are beginning to develop true BSM systems in two ways: by understanding the metrics that successful businesses employ to determine the value of IT, and by linking these metrics and associated business services to IT infrastructure components.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, business activity monitoring, business process automation, business process management, application integration, analytical applications, configuration management, database development, web service management
    
ASG Software Solutions

The Return on Investment Provided by ASG's BSP

Published By: ASG Software Solutions     Published Date: Aug 10, 2008
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, business management, business process management, change management, analytical applications, configuration management, database development, web service management
    
ASG Software Solutions

ASG's Business Service Portfolio Virtualization Management

Published By: ASG Software Solutions     Published Date: Jun 05, 2009
ASG's Business Service PortfolioT (BSPT) Virtualization Management provides comprehensive oversight, inspections, discoveries, warnings, diagnostics, and reporting for the critical technology and administrative disciplines involved in virtual workload management. This is all done in parallel with physical systems management.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, business activity monitoring, business process automation, business process management, change management, server virtualization, application integration, business intelligence
    
ASG Software Solutions

The Future of IT in a Flat World: CMDBs, Automation, and the IT Value Chain

Published By: ASG Software Solutions     Published Date: Oct 16, 2008
Limited visibility has tethered CIOs' success in both IT and business. However, using federated CMDB technology, CIOs can view the complete IT infrastructure and the entire lifecycle of a business service.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, automation, it value chain, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, application performance management, business process automation, business process management, project management, application integration
    
ASG Software Solutions

Managing Business Service Performance in Complex Distributed Environments

Published By: ASG Software Solutions     Published Date: Apr 30, 2008
In order to provide high quality, cost effective business services in complex, distributed environments, improved IT management strategies are required. Business Service Management (BSM) is a strategic approach to managing IT services in support of improved business performance.
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asg, sla, cmdb, bsm, metadata, itsm, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, application performance management, best practices, business activity monitoring, business integration, business intelligence, business management
    
ASG Software Solutions

Third-Party White Paper by EMA: ITIL v3: Making Business Services Serve the Business

Published By: ASG Software Solutions     Published Date: Nov 03, 2008
The Information Technology Infrastructure Library (ITIL) provides guidance for the management of IT, and has quickly become the worldwide standard for IT Service Management (ITSM).
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asg, sla, cmdb, bsm, metadata, itsm, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, application integration, application performance management, business activity monitoring, business process automation, business process management, analytical applications
    
ASG Software Solutions

Integrating Content Across the Enterprise: An Introduction to ASG-Total Content Integrator (ASG-TCI)

Published By: ASG Software Solutions     Published Date: Jul 13, 2009
Enterprise content is growing at an average rate of 200% per year-and the risks of noncompliance are growing even faster. This paper examines the business and technical difficulties of managing content from disparate systems and presents the most viable alternatives for addressing these challenges.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization, application performance management, business activity monitoring, business analytics, business intelligence, business management, business process automation, application integration
    
ASG Software Solutions
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