sales analytics

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5 Tenants of Modern Marketing: Analytics

Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

The Path to Supply Chain Cloud

Published By: Oracle     Published Date: Feb 10, 2016
There is little question that cloud is well established as a way to deliver business applications. Based on IDC research, over 70% of manufacturing companies are using hosted applications somewhere within their supply chain, with another 25% considering it. The most popular supply chain management (SCM) application areas are transportation related (transportation management, global trade management), where the "network effect" (i.e., carrier pooling, regulatory impact) can leverage both shared knowledge and existing connectivity along with sales and operations planning, demand signal management, and business intelligence/analytics. The concern that cloud is "risky" is increasingly taking a back seat to the perceived benefits of the technology. Indeed, those benefits, both achieved and anticipated, are significant, including cost, speed of implementation, and the ability to "consume" new capabilities and functionality easily and transparently.
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oracle, supply chain cloud, supply chain best practices, idc research, it management, wireless, knowledge management, data management
    
Oracle

2018 Forrester Wave Report

Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio

Social Business Analytics: Gaining Business Value from Social Media

Published By: IBM     Published Date: Sep 30, 2013
This white paper covers how marketing, sales, customer service, product management and HR can monetize social media using business analytics with our social business platform.
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ibm, ibm solutions, ibm cognos, ibm spss, social media analytics, ibm connections, ibm business analytics, social business analytics, social media, enterprise applications, business technology
    
IBM

Buying and Using Marketing Automation Systems

Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : 
promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.

How Improved Visibility into Sales Activity Increases ROI

Published By: ClearSlide, Inc     Published Date: Nov 06, 2013
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
Tags : 
sales engagement plafform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tools, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
ClearSlide, Inc

Modern Survival Guide - Generating Pipeline

Published By: ClearSlide, Inc     Published Date: May 02, 2014
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
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clearslide, sales journey, pipeline generation, sales engagement platform, customer interaction, business analytics, sales management, sales & marketing software, productivity
    
ClearSlide, Inc

Push Sales Productivity to the Next Level

Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions
    
ClearSlide, Inc

Five Best Practices to Strengthen Your Sales Analytics Initiative

Published By: ClearSlide, Inc     Published Date: Feb 25, 2015
As sales transforms to customer engagement-based selling, sales teams are challenged to not only help customers address their problems, but also challenge their current wisdom, driving innovation and differentiation in the market.
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sales analytics, best practices, big data, data solutions
    
ClearSlide, Inc

Best Practice Sales Metrics & KPIs

Published By: GoodData     Published Date: Aug 02, 2013
Explore over 50 critical sales metrics in a live, checkable and drill able environment. View essential metrics for executive overview, pipeline management, product and regional analysis, and team management, as well as vivid visualizations of historical performance trends. Download this White Paper for more information!
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections, sales kpis, sales prospecting, sales forecasting, sales forecast, sales pipeline, analytics, sales
    
GoodData

Sales Analytics: Beyond The Pipeline eBook

Published By: GoodData     Published Date: Aug 02, 2013
Sales analytics is a hefty club you can wield to tighten pipeline forecasts and induce pipeline boosting behavior from your reps. This eBook presents 6 practical sales analysis strategies that can help you make it happen.
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections, sales kpis, sales prospecting, sales forecasting, sales forecast, sales pipeline, analytics, sales, business technology
    
GoodData

4 Tips for Keep Your Salesforce Analytics Cleaning and Powerful

Published By: GoodData     Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself. Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections, sales kpis, sales prospecting, sales forecasting, sales forecast, sales pipeline, analytics, sales, business technology
    
GoodData

Leveraging Mobility to Improve Sales

Published By: Oracle     Published Date: Nov 14, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing.
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sales, mobility, technology, sales process, relationship management, collaboration, business analytics, data management, business technology
    
Oracle

Leveraging Mobility to Improve Sales

Published By: Oracle     Published Date: Nov 27, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing.
Tags : 
sales, mobility, technology, sales process, relationship management, collaboration, business analytics, data management, business technology
    
Oracle

Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence, analytical applications
    
Oracle

Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle

Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle

Rich Media for B2B Marketing: The Emergence of Intelligent Digital Sales Collateral

Published By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media, online video
    
Flimp Media

Video Landing Pages: A Powerful New Email Marketing Application

Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
Tags : 
flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability, interactive, call to action, digital sales, analytics, rich media, social media, online video
    
Flimp Media

Web Video: Changing the Game for Direct Marketers

Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
Tags : 
flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media

The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
Tags : 
neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.

EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

Optimize Your Sales Performance in the Cloud with Microsoft® Dynamics CRM Online

Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action and learn about customers who have used the solution to address areas such as Microsoft Office Outlook integration for e-mails, lead routing and qualification, opportunity management, sales process workflow, forecasting and sales analytics, and account management.
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microsoft dynamics crm online, sales force automation, sfa, sales cycle, cloud, office outlook integration, analytics, business analytics, business process automation, customer interaction service, customer relationship management, customer satisfaction, customer service, sales & marketing software
    
Microsoft Corporation

Push Sales Productivity to the Next Level

Published By: ClearSlide     Published Date: Oct 24, 2013
Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.
Tags : 
sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tool, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
ClearSlide

CSO Insights: Optimizing Sales Engagements

Published By: ClearSlide     Published Date: Oct 24, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download now to see the results.
Tags : 
sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tool, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
ClearSlide
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