sales enablement

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Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
    
Oracle

5 Sales Enablement Trends and Action Items

Published By: Brainshark     Published Date: Nov 14, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : 
effective content, sales content, sales collateral, marketing collateral, sales enablement
    
Brainshark

Effective Sales Content: The Key to Sales Success

Published By: Brainshark     Published Date: Nov 13, 2013
Learn how well your sales content is driving sales performance and identify steps to maximize the return on your content investment in the report by sales strategy expert Stephen Diorio.
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sales content, content creation, sales enablement, sales performance
    
Brainshark

How Improved Visibility into Sales Activity Increases ROI

Published By: ClearSlide, Inc     Published Date: Nov 06, 2013
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
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sales engagement plafform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide, Inc

5 Sales Enablement Trends and Action Items

Published By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark

Why Does Sales Enablement Matter to the CEO?

Published By: Brainshark     Published Date: Nov 05, 2013
If it's everyone's job to enable your sales team, it's no one's job. This study highlights the lack of a consistent definition for the sales enablement function, and the importance of this role in organizations today to bridge the disconnect between marketing and sales goals.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark

Brainshark for Sales Enablement: Customer Success Stories

Published By: Brainshark     Published Date: Nov 05, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark

Executive's Guide to Sales Enablement: 3 Stages

Published By: Brainshark     Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark

Day in the Life of a Sales Rep

Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark

Push Sales Productivity to the Next Level

Published By: ClearSlide     Published Date: Oct 24, 2013
Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide

CSO Insights: Optimizing Sales Engagements

Published By: ClearSlide     Published Date: Oct 24, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download now to see the results.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide

How to Clone Your Closers

Published By: ClearSlide     Published Date: Oct 24, 2013
Some salespeople are just naturally better than the rest. But with the right insights from technology, you can create more top sellers within your organization.These 5 tips can help you transform your entire team into top sellers.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
    
ClearSlide

Brainshark for Sales Enablement: Customer Success Stories

Published By: Brainshark     Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
Tags : 
sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark

Aberdeen: Video, Mobile & Sales Enablement

Published By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
    
Brainshark

iPads are Invading the Enterprise - Executives Must Act

Published By: Brainshark     Published Date: Oct 16, 2013
94% of Fortune 500 companies have either adopted iPads or are rolling out pilot programs - what does this mean for your company? This report examines enterprise tablet adoptions and trends, iPad usage in the enterprise, and the benefits of leveraging the iPad for sales, training and corporate communications.
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sales enablement, sales training, sales productivity, training, marketing, byod, mobile, mobile sales
    
Brainshark

eBook: Content Marketing, Meet Content Selling - Boosting Sales Effectiveness in Salesforce.com

Published By: KnowledgeTree     Published Date: Jul 01, 2013
Learn best practices for using your marketing collateral to sell more effectively in Salesforce.com. This 39-page eBook will help you learn how to match content to your selling process, select content that advances your sales process, measure which content is most effective for your sales situation and multiply your sales, like one company that added $7 million in new business.
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content marketing, content automation, content selling, content marketing solutions, sales enablement, sales enablement tools
    
KnowledgeTree

Smarter Marketing: Message, Process and Measurement to Deliver Sales Enablement

Published By: The SAVO Group     Published Date: Jun 14, 2013
Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
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savo group, on-demand webinar, volocity, visibility, control, sales support
    
The SAVO Group

iPads in the Enterprise: The Key Advantage for Mobile Sales Professionals

Published By: Brainshark     Published Date: Mar 22, 2013
With unprecedented adoption among businesses and consumers, the iPad is quickly becoming the preferred device for mobile sales professionals. Find out how enterprise adoption of iPads gives organizations an advantage when in sales and marketing.
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ipads, enterprise, powerpoint, sales, marketing, iphone, apple, smartphone
    
Brainshark

Closing Deals on the Spot With The Right Mobile Tools

Published By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
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mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement
    
Ethofy

Sales Enablement: The Missing Piece

Published By: Jive     Published Date: Mar 14, 2013
4 ways to turn reps into top performers
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jive, jive software, content-centric, social tools
    
Jive

Sales Enablement: The Missing Piece

Published By: Jive Software     Published Date: Mar 11, 2013
Traditional content centric systems and other conventional tools don't provide rich interaction. That requires a very different set of capabilities that only new generation tools can offer. Learn 4 ways that social tools an turn your reps into stars
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sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, knowledge management, enterprise applications
    
Jive Software

Five Sales Onboarding Challenges -- And Potential Breakthroughs

Published By: Jive Software     Published Date: Mar 11, 2013
How the latest social business solutions can help you get new hires selling more, faster -- Read this white paper to learn how you can help new hires get into the field with up to date information and with the right resources at their finger tips.
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sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, knowledge management, enterprise applications
    
Jive Software

Win More Deals Faster

Published By: Jive Software     Published Date: Mar 11, 2013
There's a better way to manage deals -- For a sales organization, email and CRMs don't enable precise teamwork. Read this white paper to learn how social business tools bring critical deal management capabilities.
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sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, knowledge management, enterprise applications
    
Jive Software

Website Visitor & Lead Intelligence: Your Sales Enablement Secret Weapon

Published By: Optify     Published Date: Sep 13, 2012
Discover what visitor and lead intelligence details are available to B2B marketers, and how to use that info to help sales win more often.
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website visitor intelligence, lead intelligence, lead generation, leveraging data, lead scoring, internet marketing
    
Optify

Sales Force Productivity - Video

Published By: IBM Software     Published Date: Jul 29, 2010
This short video explores the issues and the data required to drive better sales enablement, performance and productivity.
Tags : 
ibm software, cognos, sales force productivity, customer satisfaction, performance, sales analytics
    
IBM Software
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