sales engagement

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Improve the Collaboration between Sales and Marketing with Lead Scoring

Published By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
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lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification
    
Eloqua

Five Drivers of the Successful Modern Sales Force Infographic

Published By: Oracle     Published Date: Apr 22, 2015
This infographic illustrates how to keep your sales team in front of their customers and selling by providing anytime, anywhere access to the critical information and tools they need.
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sales. sell faster and more easily, social selling, customer satisfaction, customer engagement, sales reps, customer interaction service, customer relationship management, customer experience management
    
Oracle

Effectively Integrating Email, Social Mobile and Local

Published By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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silverpop, social media, smart phones, marketing, customer engagement
    
Silverpop

B2B Telemarketing: Generate More Leads and Close More Sales

Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group

5 Habits of the Best Employers

Published By: Aon Hewitt     Published Date: Nov 16, 2016
The research is clear, organizations that create a culture of engagement see stronger business performance including customer satisfaction, sales, operating margins and shareholder value. This article explains the 5 Habits Best Employers practice to improve employee engagement and drive better business outcomes.
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aon, best employers, customer satisfaction, operating margins, employee engagement
    
Aon Hewitt

From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs.

Published By: Docsend     Published Date: Apr 09, 2018
It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success. This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content. In the report, you’ll find data-backed, actionable insights to help you: • Identify which sales content drives the sales cycle forward • Enable sellers to share the right content in their outreach • Build a more efficient, higher velocity sales pipeline
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Docsend

Three Key Principles to Accelerating Web Applications

Published By: F5 Networks Inc     Published Date: Jul 21, 2014
Most organizations are concerned with the speed of their applications. Whether it involves an internal business application or a customer-facing shopping site, web application performance can have a huge impact on business performance. A faster-performing web application results in greater sales, better user engagement and improved productivity. The aim of accelerating these web applications is to improve the end-user experience with faster page-load times and more responsive interactivity. Read this article to learn more about the essential principles driving web application acceleration technologies today.
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web app, acceleration, implementation, data, performance, it management
    
F5 Networks Inc

Get Your Mocial Mojo Working: Effectively Integrating Email, Social Mobile and Local.

Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms
    
Silverpop

The Gaping Hole in your B2B Marketing Automation

Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca

How to Increase Employee Engagement Strength

Published By: Tharpe Robbins     Published Date: Jun 23, 2014
Do you recall the commercial a cellular provider once ran a that displayed cellular-connection “bars” above people’s heads to indicate the signal strength of the connection? Maybe that’s the way we can all look at employee engagement. Employee engagement is measurable, and we call that engagement signal strength (ESS). It’s not a static score, but a dynamic measurement that may change every day depending on what happens at work with a co-worker or supervisor, or at even home. This white paper from TharpeRobbins explains how you can understand your ESS and increase it with smart solutions.
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employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent
    
Tharpe Robbins

Employee Wellness and the Next Generation of Workplace Benefits

Published By: Tharpe Robbins     Published Date: Jun 23, 2014
Looking for cost-effective benefit alternatives that increase productivity and reduce absenteeism? It’s time to look at workplace wellness programs. These programs are no longer a trend — they are here to stay. Providing employees with incentives to get healthy and stay healthy can have a positive impact on engagement and the bottom line. This white paper from TharpeRobbins shows you the advantages of an employee wellness program and how you can get started with one in your organization.
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employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent
    
Tharpe Robbins

Why Recognition Is Essential, Even in a Challenging Economy

Published By: Tharpe Robbins     Published Date: Mar 05, 2015
Many companies are adding integrated recognition and reward strategies specifically to engage employees, enhance the employee experience, and drive shared responsibility for reaching corporate goals throughout the organization. This white paper from TharpeRobbins shows you how performance-driven rewards help our clients move beyond traditional service and safety reward programs to new levels of employee recognition.
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employee engagement, rewards, awards, recognition, performance recognition, length-of-service recognition, organization performance, attract talent
    
Tharpe Robbins

Top 5 Employee Recognition Trends for 2015

Published By: Tharpe Robbins     Published Date: Mar 05, 2015
Employee recognition is constantly evolving. As people’s tastes change, new generations enter the workforce and recognition’s effectiveness in driving employee engagement continues to get results. This e-book from TharpeRobbins explains the top five employee recognition trends to watch for in 2015.
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employee engagement, rewards, awards, recognition, performance recognition, length-of-service recognition, organization performance, attract talent
    
Tharpe Robbins

Part Two: Navigating the Diverse Landscape of B2B Sales Appointment Setting Models

Published By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates

6 ways to know it’s time to reconsider your product recommendations solution

Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate

Canon uses AI-powered digital assistants to drive engagement and brand loyalty

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Canon uses zoovu to drive engagement and brand loyalty in a crowded marketplace
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited

Decoding Consumer Needs for Health & Beauty Brands

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited

The Ultimate Guide to Meaningful Customer Engagement

Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited

Magic Quadrant for the CRM Customer Engagement Center

Published By: salesforce.com     Published Date: May 30, 2013
At their most basic level, CRM CEC applications handle a wide range of tasks, including engaging customers and prospects across multiple channels, and handling trouble ticketing, order management, case management, advisory services, problem diagnostics and resolution, account management, and returns management.
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salesforce, crm, service cloud, cec, customer engagement, engagement center, engaging customers
    
salesforce.com

Empowered Customers Expect More: Oracle vs Salesforce

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with Salesforce.
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salesforce, oracle, service cloud, customer interaction, customer engagement, application integration, best practices, business activity monitoring
    
Oracle Service Cloud

Digital transformation in sales: evolving the art of customer engagement eBook

Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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Microsoft

Discover the Right Content for your Sales Engagement, Right in Salesforce.com

Published By: KnowledgeTree     Published Date: Aug 07, 2013
Get this data sheet today and learn how KnowledgeTree helps discover the right content for your sales engagements, right in Salesforce.com
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sales engagement, marketing collateral, collateral roi
    
KnowledgeTree

Digital transformation in sales: evolving the art of customer engagement eBook (existing)

Published By: Microsoft Azure     Published Date: Apr 10, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand topof-mind.
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Microsoft Azure

How long has it been since you improved your CRM?

Published By: Maximizer     Published Date: Sep 19, 2012
Download a complimentary copy of the "Time for a CRM tune-up?" e-book, which includes interactive checklists to help you identify opportunities and areas of improvement in your CRM.
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crm, crm software, crm solution, customer relationship management, sfa, sales force automation, business software, business management software
    
Maximizer

Optimizing Sales Engagements: Selling at the Speed of Change

Published By: ClearSlide, Inc     Published Date: Oct 01, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download this paper to learn more.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process
    
ClearSlide, Inc
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