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Digital Marketing: Are You Ready to Go Agile? (Best Practices)

Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS

QuickPulse - Maturity Paints Big Data Picture

Published By: SAS     Published Date: Apr 16, 2015
Big data has made quite an impression on organizations embarking on data journeys, hoping to glean valuable insights ranging from process optimization to customer-facing improvements. This research paper explores proven best practices that can help organizations overcome obstacles to deliver on big data potential.
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SAS

Prepare Your Organization to Capitalize on Predictive Analytics

Published By: SAS     Published Date: Apr 21, 2015
High-performing organizations leverage the power of analytics by channeling their efforts in four areas: focus, adopt, adapt, and activate. These companies have embraced a new paradigm that promotes agility, fast execution, and lasting organizational change.
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SAS

Predictive Analytics: Revolutionizing Business Decision Making

Published By: SAS     Published Date: Apr 21, 2015
Exploring predictive analytics for the first time? Malene Haxholdt, global marketing manager for business analytics at SAS, explains what you need to know to get started.
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SAS

A New Breed of BI: Self-Service Analytics That Your Business and IT Users Will Love

Published By: SAS     Published Date: Apr 21, 2015
To maintain competitive advantage, your BI solution should allow business users to quickly and easily investigate and interrogate the data to find out why something happened – to uncover the root cause behind the “what.”
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SAS

Visual Dashboard for Self Service BI

Published By: SAS     Published Date: Apr 21, 2015
This article highlights why visual data discovery tools have grown in popularity, the role of dashboards, and best practices for success.
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SAS

CMO Council Getting in Sync with Mobile Customers

Published By: SAS     Published Date: Apr 21, 2015
Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS

The Architecture and Security of SAS® Marketing Operations Management

Published By: SAS     Published Date: Apr 21, 2015
This white paper describes the architecture of SAS Marketing Operations Management and various aspects of its deployment and security.
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SAS

iris Worldwide customer success story

Published By: SAS     Published Date: Apr 21, 2015
The synergy of creative work and powerful analytics is the route to impactful, innovative campaigns for iris Worldwide, the global creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS.
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SAS

A New Breed of BI: Self-Service Analytics That Your Business and IT Users Will Love

Published By: SAS     Published Date: May 24, 2018
Constant market shifts and changing customer preferences add to the challenge of outperforming your competitors and surpassing stakeholder expectations. But what can be done to steer your organization down the path to greater success? By now, we all know it’s not just historical reporting about the past that will provide the answers needed to drive a business forward. Everyone – from executives and analysts to frontline staff – must have access to insights about the future that will enable them to make the best decisions and take the actions needed to keep their organizations agile. This means the ability to peer into data, explore it, understand it, analyze it and produce insights that provide those aha moments and take actions on it. Such things cannot be done with multiple tools that are rigid, limiting and difficult to use. A new breed of business intelligence is required. Gone are the days when reports looked at singular issues, took possibly days or weeks to create, and required
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SAS

Artificial Intelligence for Executives: Integrating AI into your analytical strategy

Published By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
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SAS

Becoming a data-driven organization: The what, why and how

Published By: SAS     Published Date: May 24, 2018
Ongoing digitization has created vast streams of data, forcing businesses to become more data-driven than ever before. While the benefits of being a data-driven organization are clear (improved performance, more profitability, stronger innovations), there are still some technical and business challenges to overcome. Thanks to technological advancements in data analytics, companies in all types of industries can become data-driven. Read this e-book to discover what it means to be a data-driven organization and to learn the basic do’s and don’ts of how to get there.
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SAS

Building a Foundation for HR Analytics: 5 Best Practices

Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS

GDPR compliance in a data-driven world

Published By: SAS     Published Date: May 24, 2018
Compliance doesn’t have to be a scary word, even when facing the multifaceted challenges of the European Union’s General Data Protection Regulation. In fact, following through with plans for sustainable GDPR compliance can have many long-term benefits for your organization. That's because relying on data-driven decisions across the board sets you on track to gain a competitive edge. In February 2018, SAS conducted a survey with 183 global, cross-industry businesspeople involved with GDPR at their organizations. Based on the survey results, this e-book delves into the biggest challenges and opportunities organizations have faced on the road to GDPR compliance. Read on for advice from industry experts about the best path to compliance. Learn what steps your peers across a variety of industries have already taken and discover how an integrated approach from SAS can continue to guide your journey toward GDPR compliance.
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SAS

How to do Deep Learning with SAS

Published By: SAS     Published Date: May 24, 2018
This paper provides an introduction to deep learning, its applications and how SAS supports the creation of deep learning models. It is geared toward a data scientist and includes a step-by-step overview of how to build a deep learning model using deep learning methods developed by SAS. You’ll then be ready to experiment with these methods in SAS Visual Data Mining and Machine Learning. See page 12 for more information on how to access a free software trial. Deep learning is a type of machine learning that trains a computer to perform humanlike tasks, such as recognizing speech, identifying images or making predictions. Instead of organizing data to run through predefined equations, deep learning sets up basic parameters about the data and trains the computer to learn on its own by recognizing patterns using many layers of processing. Deep learning is used strategically in many industries.
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SAS

Power your digital transformation with guided analytics

Published By: SAS     Published Date: May 24, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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SAS

Using Hybrid Cloud Capabilities for True Omnichannel Marketing

Published By: SAS     Published Date: May 24, 2018
Implementing omnichannel marketing is often difficult, especially when using digital channels. Most products designed for digital channels lack the ability to integrate with traditional channels that have on-site processes and data. SAS Customer Intelligence 360 enables businesses to use both cloud and on-site channels and data. This integration is possible because of SAS software’s hybrid cloud architecture.
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SAS

Data Management: What You Need to Know and Why

Published By: SAS     Published Date: Sep 19, 2018
We are offering this second edition resource as a business oriented, working guide to core data management practices. In this ebook you will find easy to digest resources on the value and importance of data preparation, data governance, data integration, data quality, data federation, streaming data, and master data management.
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SAS

Insurers: Are You Ready for IFRS 17?

Published By: SAS     Published Date: May 09, 2019
This white paper explains why insurers should be taking action now to prepare for the new requirements, and what to look for in an IFRS 17 solution.
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SAS

Off-site Storage and Computing: Keys to Successful Disaster Recovery

Published By: Aberdeen Group     Published Date: Jun 02, 2011
Aberdeen has ascertained that companies that backup critical data and systems at remote locations have a faster recovery time from computer-generated business interruptions.
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aberdeen, disaster recovery, business disruption, remote data storage, data archiving, data protection, remote network management, backup and recovery
    
Aberdeen Group

7 Ways Dell Compellent Optimizes VMware Server Virtualization

Published By: Dell Storage     Published Date: Apr 21, 2011
This white paper describes how Fluid Data storage reduces the capacity required to support VMware, maximizes system performance and efficiency, accelerates storage provisioning, simplifies resource management and streamlines disaster recovery.
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dell compellent, vmware server virtualization, compellent san, virtualized storage platform, fluid data storage, system performance, resource management, disaster recovery, storage area networks, storage management, storage virtualization, application performance management, server virtualization
    
Dell Storage

Comprehensive Data Protection & Disaster Recovery with Dell EqualLogic and VMware

Published By: Dell Storage     Published Date: Oct 17, 2011
This white paper take a look at multilayer data protection and disaster recovery approach for the virtualized data center and explains how and why Dell EqualLogic may be the best solution for your business.
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technology, dell, data protection, data recovery, equallogic, disaster recovery, best practices, data quality, database security, information management, infrastructure
    
Dell Storage

Comprehensive Data Protection & Disaster Recovery with Dell EqualLogic and VMware

Published By: Dell Storage     Published Date: Nov 02, 2011
This white paper take a look at multilayer data protection and disaster recovery approach for the virtualized data center and explains how and why Dell EqualLogic may be the best solution for your business.
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technology, dell, data protection, data recovery, equallogic, disaster recovery, infrastructure, best practices, data quality, database security, productivity, project management, cloud computing, virtualization, design and facilities
    
Dell Storage
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