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An Effective Video SEO Strategy in Three Phases

Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe

Frustrated by Low Search Engine Rankings?

Published By: SurchSquad     Published Date: May 19, 2010
Register to speak with a professional SEO consultant about improving your site's search engine visibility. A consultant will follow-up to schedule your free, no-obligation consultation.
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surchsquad, search engine, seo
    
SurchSquad

Get a Free SEO Analysis

Published By: SurchSquad     Published Date: May 19, 2010
Register to speak with a professional SEO consultant about improving your site's search engine visibility. A consultant will follow-up to schedule your free, no-obligation consultation.
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surchsquad, search engine, seo, consultant
    
SurchSquad

Marketing Attribution: Giving Credit Where Credit is Due

Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS

An eBook for SEO Beginners

Published By: Jallen     Published Date: Nov 20, 2014
How can you help your hotel achieve its potential? Search engines are built for one reason - to show the people who use them the content they want to see. They are not there for businesses to show off their websites. They look for pages which aren’t just relevant, but which engage with people and are active with their users. This is where you come in.
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Jallen

Building a Web Security Architecture: Physical Appliance, Virtual Appliance, SaaS, or Hybrid - ESG

Published By: Blue Coat Systems     Published Date: Jun 26, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
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web security, web threats, physical appliance, virtual appliance, saas, security, technology, data management, business technology, data center
    
Blue Coat Systems

Building a Web Security Architecture: Physical Appliance, Virtual Appliance, SaaS, or Hybrid - ESG

Published By: Blue Coat Systems     Published Date: Jul 18, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
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web security, appliance, virtual, physical, saas, hybrid, access control, application security, email security, internet security, network security appliance, security management, security policies, vulnerability management
    
Blue Coat Systems

Social Content And SEO: Build Traffic and Conversions

Published By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
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marketing, social content, online marketing, seo, search engine optimization, web analytics, online business
    
Reevoo

Signals: The Marketing Evolution You Cannot Afford to Ignore

Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe

Get Your Applications in Order for Mobile and Cloud Business

Published By: HP - Enterprise     Published Date: Jun 05, 2013
When asked how important technology is to driving innovation in their organizations, 100 percent of CEOs indicated it was important, with 80 percent pointing out that it’s very important, according to HP sponsored research. Even CIOs agree with their CEOs. According to the same research, when asked whether or not technology will be the innovation engine or administrative engine for a business or government, approximately two out of three CEOs said it would be the “innovation engine.” This represents a significant shift in the role that technology is playing in enterprises. Today, organizations demand new applications and more functionality delivered more quickly, and at a lower cost than ever before. Many organizations either want a mobile application or are already using one. In fact, according to analysts, by 2016 350 million employees will use smartphones at work and businesses will increase spending on mobile projects over 100 percent in the same time.
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mobile, cloud, applications, apps, mobile apps, mobile data systems, wireless application software, wireless hardware, business intelligence
    
HP - Enterprise

Understanding Intention: Using Content, Context, and the Crowd to Build Better Search Applications

Published By: Lucidworks     Published Date: Aug 24, 2016
Download this eBook to learn how to optimize enterprise search and increase search relevancy using content, context, and the crowd to build better search applications.
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search engine optimization, seo, search relevancy, search applications, search intention, ecommerce search
    
Lucidworks

If They Can’t Find It, They Can’t Buy It: 12 Must-have Query Types for eCommerce Search

Published By: Lucidworks     Published Date: Aug 24, 2016
Online search functionality should feel seamless. Type what you’re looking for, and watch it appear instantly—like magic. No stumbling through category hierarchies or landing pages; just fast, accurate, search results pointing you to exactly what you want. Unfortunately, ecommerce search isn’t quite there yet. Download this eBook to learn 12 must-have query types to optimize your organization's eCommerce search.
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query types, search engine optimization, seo, search functionality, search results, ecommerce search
    
Lucidworks

ADLINK and Touch Cloud deliver AI solutions powered by Intel® Vision Products

Published By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
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Intel

Dyre malware games the test

Published By: Vectra Networks     Published Date: Aug 03, 2015
The Dyre family of banking malware is back in the news after researchers recently observed that the malware incorporated tricks to avoid detection in malware sandboxes. Previously, Dyre was most notable for targeting high value bank accounts, including business accounts, and incorporating sophisticated social engineering components to overcome the 2-factor authentication used by most banks.
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malware, data, malware, banking, malware sandbox, authentication, two-factor authentication, identity management, business intelligence, data protection, data quality, data replication, productivity
    
Vectra Networks

Sojern Helps You Find Travelers Most Likely to Book a Room in Your Hotel

Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern

10 Stats That Will Redefine Your PR Strategy

Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite

Your Guide to Understanding Modern Data Science and Why IT is Critical to it’s Success

Published By: Domino Data Lab     Published Date: Feb 08, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize IT’s approach to ensure your company’s data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
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Domino Data Lab

What IT Leaders Need to Know About Data Science

Published By: Domino Data Lab     Published Date: May 23, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize IT’s approach to ensure your company’s data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
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Domino Data Lab

Search Engine Link Spam: Risks, Threats, Solution

Published By: MessageLabs     Published Date: May 28, 2008
So-called "redirector" or "search engine" spam emerged in late 2007 and has now grown into a significant threat to businesses. In this new MessageLabs whitepaper, learn about the latest spammer ploy to get dangerous links past traditional defenses, and how MessageLabs delivers a proven, cost-effective solution.
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spam, anti-spam, anti spam, email security, trojan, hacker, messagelabs, message labs, risk management, colocation and web hosting
    
MessageLabs

Measuring the Value and Payback of Network Visibility

Published By: Emulex Corporation     Published Date: Nov 07, 2013
An intelligent, searchable recording fabric with 100% accuracy sounds pretty useful. But can you calculate a solid ROI to justify it? We all know intuitively that there are substantial bottomline benefits to reducing unplanned network downtime and improving the management of corporate risk. It follows that it also pays dividends to free up highly skilled Tier 1 and Tier 2 engineers to handle resolving the most difficult and costly network issues while using less expensive personnel to handle easier ones. But justifying a network investment on a soft, intuitive argument like this alone doesn’t usually suffice. And, depending on what industry you are in, the cost savings potential will vary. At the high end, in many financial and brokerage institutions, a minute of downtime can cost the company millions of dollars. So being able to shave even a single minute off network downtime with a pervasive monitoring tool represents an immediate recovery of the fabric investment.
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network monitoring, network visibility, technology, endace, best practices, networking
    
Emulex Corporation

Measuring the Value and Payback of Intelligent Network Recording

Published By: Emulex Corporation     Published Date: Nov 07, 2013
An intelligent, searchable network monitoring fabric with 100% accuracy sounds pretty useful. But can you calculate a solid ROI to justify it? We all know intuitively that there are substantial bottomline benefits to reducing unplanned network downtime and improving the management of corporate risk. It follows that it also pays dividends to free up highly skilled Tier 1 and Tier2 engineers to resolve the most difficult and costly network issues. That way, you can use less expensive personnel to handle the more common, numerous, and easily resolvable problems. But justifying a network investment using soft, intuitive arguments like these alone often doesn’t suffice in an economic climate where budgets are closely guarded and business cases for procurements are mandatory. And depending on what industry you are in, the cost savings potential and payback will vary. Download this Whitepaper for more information.
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network monitoring, network visibility, technology, endace, best practices, networking
    
Emulex Corporation

The Future of Application Delivery- A Study by ZK Research - Webinar

Published By: Avi Networks     Published Date: May 14, 2018
"ZK Research conducted a recent study of the Application Delivery Controller (ADC) market and finds that the landscape for load balancers and ADCs is rapidly changing in the face of these market forces. Join Principal Analyst Zeus Kerravala for an informative session to learn: - Common application delivery challenges - On-premises vs. cloud considerations for ADCs - Trends in delivering cloud-native applications - Trends in troubleshooting - Future solutions being considered - What are the features most in demand that network engineers aren't getting Watch the On-Demand Webinar by filling out this form."
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Avi Networks

3 Quick and Easy Fixes to Increase Site Performance

Published By: Magento     Published Date: Mar 28, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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site, performance, servers, worldwide, network
    
Magento

The Secret to Highly Effective Sales & Marketing

Published By: Seismic     Published Date: May 24, 2019
Recent research from CSO Insights found that 61% of organizations have a dedicated sales enablement function; however, not all enablement teams are equally effective. In fact, only 34% of organizations are effective while the majority, 66%, meet some internal expectations and end up with average results. Watch the webinar to learn how to: ? Put the customer as your primary focus ? Formalize collaboration with clear accountability ? Utilize tactical content management ? Leverage state-of-the-art enablement technology In this webinar you'll learn the secret to achieving an ultra-efficient, revenue-generating sales and marketing engine.
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Seismic

How to compete for patients in the digital age

Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
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