sell the concept

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Integrated Co-op Marketing

Published By: Balihoo     Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
Tags : 
co-op marketing, co-op advertising, reseller marketing
    
Balihoo

Why You Need a Planning Tool And How to Sell The Concept to The Senior Management Team

Published By: IBM     Published Date: Oct 24, 2013
In this paper, you will learn how to get management to understand why an investment in a planning tool is essential.
Tags : 
ibm, planning tool, sell the concept, senior management team, ibm software, rule of 100, forecasting model, spreadsheet application
    
IBM
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