serious games

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Super Bowl XLIX: The Social Story

Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
Tags : 
oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation
    
Oracle Social Cloud

Solving the Training Dilemma with Game-Based Learning

Published By: Digitec Interactive     Published Date: Sep 10, 2010
Corporations and not-for-profi ts have long struggled with how to effectively train their employees, while showing a solid return on investment (ROI).
Tags : 
game-based learning, e-learning, serious games
    
Digitec Interactive
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