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The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

Bon-Ton Stores: Maximizing Peak Capacity; Minimizing Stack Costs

Published By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
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stack costs, online purchasing, promotion delivery, mobile retail, application performance management, business analytics, business intelligence, customer experience management
    
IBM

TrustRadius Report on IBM Cloudant

Published By: IBM     Published Date: Jun 21, 2017
This report is designed to help you make an informed decision about IBM Cloudant. It is based on 22 ratings and 21 in-depth user reviews of Cloudant on TrustRadius, the trusted user review site for business software. By crowd-sourcing user perspectives, we help you to get a true sense of the product. This report includes analysis of the types of customers (company sizes, industries etc.) that use Cloudant, what companies and users like most about the product, as well as areas for improvement
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ibm, ibm cloudant, demographic, cloud computing, decision making
    
IBM

Guard Your Organization's Data with Intelligent IBM Encryption

Published By: IBM     Published Date: Oct 16, 2017
Data—dynamic, in demand and distributed—is challenging to secure. But you need to protect sensitive data, whether it’s stored on-premises, off-site, or in big-data, private- or hybrid-cloud environments. Protecting sensitive data can take many forms, but nearly any organization needs to keep its data accessible, protect data from loss or compromise, and comply with a raft of regulations and mandates. These can include the Payment Card Industry Data Security Standard (PCI DSS), the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the European Union (EU) General Data Protection Regulation (GDPR). Even in the cloud, where you may have less immediate control, you must still control your sensitive data—and compliance mandates still apply.
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ibm, encryption, hybrid-cloud, data protection
    
IBM

Six Ways Organizations Can Make Better Use of Data Through An Appliance

Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
"Businesses understand more than ever that they depend on data for insight and competitive advantage. And when it comes to data, they have always wanted easy access and fast performance. But how is the situation different now? Today, organizations want those elements and more. They want IT to strip away the limitations of time with faster deployment of new databases and applications. They want IT to reduce the limitations of distance by giving remote and branch offices better and more reliable access. And in a global world where business never stops, they want IT to ensure data availability around the clock. If IT can deliver databases and applications faster, on a more automated and consistent basis, to more locations without having to commit onsite resources, IT will be free to focus on more strategic projects."
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Oracle PaaS/IaaS/Hardware

The Starter PKI Program

Published By: thawte     Published Date: Aug 27, 2008
This guide will introduce you to our Starter PKI Program, explaining how it works as well as the benefits it offers. We’ll also point you to a dummy company on our Web site where you can “test drive” the Program.
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thawte, pki
    
thawte

Internet Failover with Bandwidth Aggregation for Disaster Recovery

Published By: Astrocom     Published Date: Dec 13, 2007
Enterprises with mission critical applications are exploring the benefits of disaster recovery sites for their data centers to ensure business continuity. Special network technology is needed to ensure that site failover and failback occurs reliably and predictably. An ideal solution should provide reliable network connections, manage inbound and outbound traffic over multiple WAN links, failover to a secondary data center if all links at the primary data center are down, and eliminate deployment barriers and costs of multi-homing with BGP (Border Gateway Protocol).
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data center, datacenter, data centers, business continuity, disaster recovery, backup, recovery, failover, redundancy, high availability, astrocom, bandwidth management, backup and recovery
    
Astrocom

Guide to evaluating, implementing & deploying content management systems

Published By: CrownPeak     Published Date: Jun 30, 2009
Congratulations you've decided to embark on the journey to implement a content management system (CMS) for your Web site. This document assumes that you have already built the business case for purchasing a CMS and has been signed off on by the appropriate stakeholders. Learn more today!
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crownpeak, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management, enterprise integration, enterprise application
    
CrownPeak

Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite

Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak

8 Quick Steps to Double B2B Conversions

Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr, click-thru, form validation, multivariate testing, b2c, website caller id, jigsaw, whois, prospect, suspect, lead source, error messages, drop off
    
Pardot

5 Steps to Double Your Web Marketing Value

Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot

McAfee SECURE Service Brightens Online Conversions for Littman Brothers

Published By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how certifying a web site to the McAfee Data Security Standard improved online conversions for Littman Brothers. Download today!
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littman brothers, mcafee, secure, service, roi, conversions, trustmark, website security, seo, certification
    
McAfee, Inc.

Measuring Microsites and their impact on overall online business success

Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
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microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing
    
Semphonic

Top 10 SEO mistakes. Are you ranking for keywords but still don't get relevant traffic/conversions?

Published By: Tsavo Agency     Published Date: Oct 29, 2009
Businesses managers and website owners today need to have some basic Search Engine Optimization (SEO) knowledge whether they work with an internal SEO team or hire an SEO agency to get top Search Engines rankings. Based on years experience optimizing websites for search engines, we have put together a list of the most problematic and common on page SEO issues. Find out if your site is suffering from any of these on page SEO issues.
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tsavo, traffic, conversions, seo, search marketing, keywords, rich content, optimizing, cms, traffic
    
Tsavo Agency

BlackBerry Partners FundTM Case Study: Online Community Drives Private Equity Deals

Published By: IGLOO Software     Published Date: Jan 07, 2010
Learn how the BlackBerry Partners Fund created a publicly accessible website to promote the fund to applicants around the world and a private online community for the investment committee to vet potential partner fund submissions.
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igloo software, online community, equity, security management, cloud-based computing, blackberry partners fund, social networking, mobile platform, smartphone, mobile commerce, content management, mobile computing, smart phones, wireless application software, cloud computing
    
IGLOO Software

Business Collaboration in the Cloud

Published By: GoToMeeting     Published Date: Jul 08, 2011
Distributed workers - just like their on-site counterparts - need to collaborate with coworkers, partners and customers to stay productive. But in today's global business climate, frequent travel is no longer a viable option. This new SandHill Group white paper explores recent study findings to better understand the powerful advantages of SaaS technologies in addressing the challenges of a global market, virtual teams and an ever-changing business climate.
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citrix gotomeeting, business collaboration, cloud computing, saas technologies, business climate, productivity, competitive edge, geographic reach, remote access, remote network management, groupware workflow, project management, collaboration
    
GoToMeeting

101 Ways to Grow Your Email List

Published By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
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beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization, list growth, organic list growth, promotional ideas, email list advertising, subscribers, topica
    
Topica

2012 Shopping Comparison Site Study: Which Website Converts at 2.78%?

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best converting shopping site for online retailers. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy

This Website Converts for Retailers at 2.78%. [2012 Ecommerce Report]

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy

Highest Converting Shopping Comparison Site was 2.78% [2012 Ecommerce Report]

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
Tags : 
comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy

Ecommerce Study: Which Comparison Shopping Site Converted at 2.78%?

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy

Intelligent Preservation - A New Strategy to Proactively Lower Litigation Costs While Protecting You

Published By: CompareBusinessProducts.com     Published Date: Jul 11, 2013
The costs of e-discovery are mind-blowing. Despite the technologists who announce advancements in storage, search and retrieval software to help drive down the unit costs, the frequency and sheer volume of e-discovery pushes costs in the opposite direction. With the ever burgeoning amount of data that is being created and retained each and every day, despite our best efforts to “govern” its retention, these costs seem destined to only escalate and further cut into corporate profits.
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legal, litigation, preservation, strategy, technology, e-discovery, cost effectiveness
    
CompareBusinessProducts.com

Case Study: Cincinnati Zoo and Botanical Garden

Published By: IBM     Published Date: Sep 30, 2013
The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts.
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ibm, ibm business analytics, business analytics, business analytics solutions, business analytics platform, business technology
    
IBM

Case Study: Cincinnati Zoo and Botanical Garden

Published By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
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ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions, optimize labor costs, demand patterns, business analytics, transformation program, zoo management, business impact, operational management, direct benefits, indirect benefits, segmentation, analytic applications, business outcomes
    
IBM
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