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How Web Personalization Drives Success for B2B Companies

Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement
    
Evergage, Inc.

Real-Time Personalization Look Book: Great Ideas & Examples for E-Commerce Sites

Published By: Evergage, Inc.     Published Date: Dec 11, 2015
If you’re looking for inspirational examples of real-time personalization on your e-commerce site, download our FREE eBook, Real-Time Personalization Look Book: Great Ideas & Examples for E-Commerce, and start turning more shoppers into buyers, reduce shopping cart abandonment and lift revenues on your site today!
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real-time personalization, e-commerce sites, buyer experience, customer loyalty, product discovery, customer targeting
    
Evergage, Inc.

How To Prove the ROI of Web Performance: A Comprehensive Guide

Published By: Yottaa, Inc.     Published Date: May 09, 2014
If your website takes longer than 3 seconds to load, it's already losing revenue. Case studies from dozens of companies like Amazon and Google prove that page load time has a direct link to metrics like cart abandonment, page views, and conversion rate. In short, speeding up page load times through web performance optimization (WPO) may be the most efficient way to increase the ROI of your website. This guide covers the many ways that improving web performance can impact your bottom line, so that you’re equipped to prove the ROI of improving your site’s performance. Download the free guide now!
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roi, conversion rate, page optimization, web performance optimization, wpo, front end optimization, feo, content delivery network, cdn, radware, user engagement, amazon, google, steve souders, page load time, hosting provider, mobile optimization, m-commerce, e-commerce
    
Yottaa, Inc.

Free eBook: 9 Tips to Benchmark Your Web Performance

Published By: Yottaa, Inc.     Published Date: May 09, 2014
Most sites aspire to faster page load times. But in order to improve, you first need goals based on real data. Only robust performance benchmarking will tell you how your user experience stacks up against competitors, and how performance varies in all the regions you sell to. This guide presents 9 key tips to ensure you get actionable insights from benchmarking performance against competitors, including common oversights and best practices. The guide also links to free tools that can help you to accomplish your benchmarking project. Download the eBook here!
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benchmarking, performance monitoring, website testing, page load time, web performance, optimization, testing tools, free tools, content delivery network, front end optimization, pingdom, neustar, gtmetrix, keynote, gomez, e-commerce, mobile optimization, m-commerce
    
Yottaa, Inc.

Fireblade's Web Application Security Explained

Published By: Fireblade     Published Date: Aug 21, 2014
Fireblade has developed an innovative behavioral approach to website security. It inspects users’ behavior and interactions with and relays the aggregated information to a central cloud, where a continual, real-time risk assessment process uses big data to discern legitimate users from attackers and abusers. Download this whitepaper to learn about this new approach.
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fireblade, web application security, cloud security, interactions, cloud computing, hackers, attackers, cyberattack, central security cloud, network security, hacker detection, intrusion detection, data protection
    
Fireblade

How to Leverage the Rise of Visual Social Media Channels

Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate
    
Curalate

End-User Survey: The “Real” Benefits of Video

Published By: Polycom     Published Date: Dec 18, 2014
In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize via the use of video conferencing. Invitations to participate in the survey were released in numerous ways including: - Via email invites to a list of Polycom end-user contacts - Via email invites to a list of WR end-user contacts - Via clickable banners on numerous websites This document provides a top-level view of the survey data, along with some additional findings and observations.
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tablets, polycom, video benefits, it management, enterprise applications, data management, it career advancement, business technology
    
Polycom

The Future of the Conference Room - From Death to Rebirth

Published By: Polycom     Published Date: Sep 18, 2015
With telecommuting and mobility on the rise in the workplace, the conference room as the main hub of collaboration is beginning to look like an archaic concept. Wainhouse Senior Analyst Andrew Davis believes it’s just the opposite. With the proliferation of video collaboration, conference rooms are actually becoming an even more integral part of the workplace.
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telecommuting, mobility, on-demand webinar, polycom, networking, it management, knowledge management, enterprise applications, data management, human resource technology
    
Polycom

10 Steps to Application and Network Performance Nirvana

Published By: Riverbed     Published Date: Sep 05, 2014
If you work on a network operations team, you know how increasingly hard it is to understand and ensure application performance for your end users. You need visibility into areas where issues may occur – end-user devices, network and infrastructure – in order to identify and diagnose problems quickly and minimize downtime. But it hasn’t been easy to gain this level of visibility across the WAN or hybrid network without deploying additional probes, packet capture devices or remote site technicians. Blind spots are everywhere making it difficult to focus on managing and monitoring the applications that matter the most to your business. And when nearly 50% of a network’s traffic is web-based and it all looks the same to the network, identifying your important applications and staying ahead of their performance problem is more difficult than ever. That could mean inefficient troubleshooting, longer time to resolution, and an overall lack of application intelligence. Who wants that?
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application, network, performance, nirvana, visibility, infrastructure, enterprise applications
    
Riverbed

Maximizing Data Security with Whitewater Cloud Storage Gateways

Published By: Riverbed     Published Date: Sep 05, 2014
Information is becoming the currency of the 21st century, and organizations of all sizes are creating more information than ever before. Frequently, organizations struggle with how best to balance storage requirements with available budgets. The benefits of greater storage capacity are clear: better change management and roll-back, easier archival and discovery, reliable backup and recovery. But to continually grow on-site capacity requires unsustainable investment and introduces unnecessary risk. Prominent cloud service providers present an appealing alternative with their vast amounts of storage, offering low cost, high availability, and built-in redundancy. Riverbed’s Whitewater® family of cloud storage gateways is a drop-in replacement for existing tape- and diskbased backup targets, cuts backup costs 30-50% compared to tape and disk, and provides effective DR capability with minimal effort.
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data security, cloud storage, gateways, requirements, archival, discovery, management, storage, data management
    
Riverbed

Top 10 Website Security Myths Revealed

Published By: Thawte     Published Date: Oct 05, 2015
When it comes to protecting your website and customers from attack, knowledge is your best weapon. But with ever-changing threats and ever-evolving defenses comes ever-growing potential for common misconception. To help you cut through the confusion, view our essential guide now and separate website security myth from reality.
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website security myths, customer protection, ever-changing threats, website security, security
    
Thawte

Die 10 hartnäckigsten Gerüchte über die Website-Sicherheit

Published By: Thawte     Published Date: Oct 05, 2015
Wenn Sie Ihr Unternehmen und Ihre Kunden vor Angriffen schützen wollen, sollten Sie mit Wissen gewappnet sein. Das ist jedoch nicht einfach, denn die sich ständig ändernde Bedrohungslage und die kontinuierliche Weiterentwicklung der Abwehrmaßnahmen sind der perfekte Nährboden für Missverständnisse. In unserem Leitfaden können Sie nachlesen, was tatsächlich hinter den 10 hartnäckigsten Gerüchten über die Website-Sicherheit steckt.
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website security myths, customer protection, ever-changing threats, website security, security
    
Thawte

Décryptage des 10 grands mythes de la sécurité des sites Web

Published By: Thawte     Published Date: Oct 05, 2015
En matière de protection de vos clients et de votre site Web, le savoir reste votre meilleure arme. Toutefois, face à l’évolution constante des menaces et des moyens de défense, certaines idées reçues ont la vie dure. Pour vous aider à y voir plus clair et à différencier le mythe de la réalité, Thawte vous invite à visionner ce guide essentiel.
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website security myths, customer protection, ever-changing threats, website security, security
    
Thawte

Always-On SSL : protégez les internautes tout au long de leur session

Published By: Thawte     Published Date: Oct 05, 2015
L’heure est à la sécurisation intégrale de votre site. Face à des attaques de plus en plus fréquentes et faciles à exécuter, les internautes sont plus que jamais attentifs à la capacité des sites à sécuriser leurs données confidentielles. Pour les entreprises intraitables sur les questions de réputation et de protection de leurs clients, Always-On SSL s’impose comme une priorité absolue. Sa mission : protéger les internautes tout au long de leur parcours sur votre site – des recherches aux achats, en passant par le partage d’informations. Pour en savoir plus sur ce dispositif de renforcement de la protection en ligne, téléchargez notre nouveau guide de référence.
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always on ssl, online protection, confidential data, user experience, customer protection, security
    
Thawte

Choosing the Right Security Solution Moving Beyond SSL to Establish Trust

Published By: Symantec     Published Date: Apr 02, 2015
The online world can be a scary place as the integration of the Internet into everyone’s lives has also brought with it an ever-increasing trend towards malicious activity. Learn how online businesses can instill trust and confidence in their web sites, protect valuable brands, and safeguard customers’ sensitive information. It is critical to choose e-commerce security solutions that continually evolve and extend to address a range of ever-changing needs. SSL-based security platforms with solid track records of meeting new challenges are the best way to defend, and future proof, e-commerce environments against a growing and dynamic Internet threat environment.
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security solution, ssl, e-commerce environments, malicious activity, safeguard information, ssl-based security, security
    
Symantec

Security and Trust: The Backbone of Doing Business Over the Internet

Published By: Symantec     Published Date: Apr 02, 2015
Gaining the trust of online customers is vital for the success of any company that requires sensitive data to be transmitted over the Web. Most consumers are concerned that their sensitive information will be intercepted in-transit, or perhaps the destination web site is manned by imposters with malicious intent. Read this white paper and learn how to best implement a security strategy that keeps consumers' information secure and instills the confidence they need to proceed with transactions.
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online customer trust, sensitive data, data interception, malicious intent, security
    
Symantec

Turning Shoppers Into Buyers

Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto

Top Five Reasons to Investigate Call Tracking

Published By: Mongoose Metrics     Published Date: Feb 14, 2010
You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers about the accountability of web marketing.
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mongoose, call tracking, marketing, roi, seo, ppc, conversion
    
Mongoose Metrics

Website Security for Dummies (FR)

Published By: Symantec     Published Date: Nov 30, 2015
Bienvenue dans La sécurité des sites Web pour les nuls, votre guide des risques que posent les sites non protégés, de la valeur et des différents types de certificats SSL. L’objectif de cet ouvrage : vous aider à sécuriser vos sites Web et votre entreprise.
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Symantec

Beginner’s Guide to SSL Certificates (FR)

Published By: Symantec     Published Date: Nov 30, 2015
Que vous soyez un particulier ou une entreprise, vous devez envisager la sécurité des communications en ligne de la même manière que la sécurité physique de votre domicile ou de vos locaux. Non seulement vous vous sentirez plus en sécurité, mais vous protégerez les personnes qui visitent votre domicile, vos locaux, ou votre site Web. Il est essentiel que vous compreniez bien les risques potentiels, puis que vous vous assuriez que vous êtes intégralement protégé contre ceux-ci. Dans le monde en évolution rapide des technologies informatiques, il n'est pas toujours facile de se tenir au courant des toutes dernières avancées. Pour cette raison, il peut être sage de s'associer à une société de solutions de sécurité Internet possédant une solide réputation.
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Symantec

Beginner’s Guide to SSL Certificates (PTBR)

Published By: Symantec     Published Date: Nov 30, 2015
Seja você um indivíduo ou uma empresa, a segurança online deve ser abordada da mesma forma como você abordaria a segurança física da sua casa ou escritório. Ela não somente o faz se sentir mais seguro, mas protege também as pessoas que visitam sua casa, seu local de trabalho ou site. É importante entender os riscos potenciais e então garantir a proteção total contra eles. No rápido mundo da tecnologia, nem sempre é fácil se manter a par dos avanços mais recentes. Por isso, a formação de parcerias com empresas conceituadas de segurança na Internet é uma estratégia inteligente.
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Symantec

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior

Published By: Oracle     Published Date: Sep 30, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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digital, body, language, b2b, transaction, buyers cues, intentions, networking
    
Oracle

ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet

Published By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
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lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages, superpages, leads, lead generation, egrabber, public
    
eGrabber

Is Your Web site Killing Customer Confidence?

Published By: TRUSTe     Published Date: Sep 16, 2009
Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy.
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truste, cheapflights, customer confidence, privacy policy, adsense, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste, privacy policy generator, free privacy policy generator, privacy policy template, free privacy policy template, how to increase online sales, boost online sales, increase online sales, increase online transactions, boost online transactions
    
TRUSTe

TRUSTe Programs Sheet

Published By: TRUSTe     Published Date: Aug 31, 2009
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.
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truste, cheapflights, customer confidence, privacy policy, adsense, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste, privacy policy generator, free privacy policy generator, privacy policy template, free privacy policy template, how to increase online sales, boost online sales, increase online sales, increase online transactions, boost online transactions
    
TRUSTe
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