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The Ultimate Guide to ESP Selection for the Modern Retail Marketer

Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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retail marketing, esp, email marketing, marketing technology
    
Bluecore

Customers 2015: What Will They Expect 5 Years From Now? (7 Steps to Make Sure You're Ready Today)

Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
    
Mcorp Consulting

5 Things You Should Know about the ExactTarget Marketing Cloud

Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget

Modern Marketing Essentials: Content Marketing

Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
    
Oracle

The Forrester Wave: Dynamic Case Management, Q1 2016

Published By: Pega     Published Date: May 25, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
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case management, forrester, dynamics, enterprise, best practices, business integration, business intelligence, enterprise software
    
Pega

Forrester Wave DMP 2017

Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
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Adobe

The Next Mobile Decade

Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe

Who Is Investing in IoT Initiatives and How?

Published By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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B Channels

Driving digital transformation from the top floor to the shop floor with Dell Technologies OEM & IoT

Published By: Dell EMEA     Published Date: Jun 14, 2019
The manufacturing industry has always been at the forefront of embracing new ways of doing things faster, smarter and better. Today, we’re at a fascinating inflection point. Industry 4.0 — a long-used term in manufacturing — has become increasingly mainstream, due to the availability of affordable IoT infrastructure, the desire to gain new business insights from data plus the arrival of advanced connectivity technologies, such as 5G. As a solution builder, you can help your manufacturing customers realize benefits in the era of new industrial revolution. We can help you manage data across the entire manufacturing process and supply chain, from the edge to the core to the cloud, speeding up you application development and compressing time to market. Our team of engineers and project managers are ready to help you design and build solutions on Tier 1 infrastructure to meet your unique requirements. Download this eBook to learn how to take advantage of Industry 4.0 and deliver Next Gen
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Dell EMEA

Maps and Navigation Apps: How Discovery, Exploration Features Open Up Ad Opportunities

Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies

Marketing the Concept of Sales Mobility

Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon

3D Product Demonstrations - Virtually Everywhere

Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon

Sales & Marketing - ONE CONSISTENT VOICE

Published By: Kaon     Published Date: Feb 01, 2012
CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon

Marketers Reuse and Recycle Interactive Tools to Cut Costs

Published By: Kaon     Published Date: Feb 01, 2012
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon

Visually "Showing" Your Product Story

Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon

Virtual Marketing Tools Deliver Compelling Trade Show Experiences

Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon

6 Smart Social Strategies to Fuel Your Brand’s Marketing Success

Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice

Forrester 2013 Mobile Trends For Marketers

Published By: Adobe     Published Date: Nov 07, 2013
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
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adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies
    
Adobe

Retail Financial Services Need to Keep Pace with Customer Savvy

Published By: Pega     Published Date: Apr 04, 2016
Organizations operating in the retail financial services sector – banks and insurers – need to work smart and fast to keep pace with the increasing demands of their customers. We may have a 24/7 love affair with our smartphones but it is clear that in the future we will be sharing information and making payments via fitbands, cars, TVs and white goods, as the Internet of Things fuses the physical and digital worlds. For incumbent banks and insurers, the challenge will be to leverage the possibilities of this new hyper-connected world to embed themselves in their customers’ daily lives. They need to change the way operate, which includes how they market, engage and communicate with their customer base. This will be a key defense against the growing ranks of digital newcomers seeking to disrupt and dislodge incumbents through an array of innovative and smart new offers. However, too many are moving too slowly, either from an excess of caution or complacency. This report should serve as a
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Pega

Cross-channel Marketing - 5 Practical Tips to Boost ROI

Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017

Retail Financial Services Need to Keep Pace with Customer Savvy

Published By: Pega     Published Date: May 24, 2016
Organizations operating in the retail financial services sector – banks and insurers – need to work smart and fast to keep pace with the increasing demands of their customers. We may have a 24/7 love affair with our smartphones but it is clear that in the future we will be sharing information and making payments via fitbands, cars, TVs and white goods, as the Internet of Things fuses the physical and digital worlds. For incumbent banks and insurers, the challenge will be to leverage the possibilities of this new hyper-connected world to embed themselves in their customers’ daily lives. They need to change the way operate, which includes how they market, engage and communicate with their customer base. This will be a key defense against the growing ranks of digital newcomers seeking to disrupt and dislodge incumbents through an array of innovative and smart new offers. However, too many are moving too slowly, either from an excess of caution or complacency. This report should serve as a
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Pega

How Do You Compare With Mobile Leaders?

Published By: Adobe     Published Date: Aug 04, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
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mobility, mobile leaders. mobile, smartphones, customer engagement, mobile marketers, mobile devices, mobile data systems, mobile workers
    
Adobe

Up Close and Personal

Published By: Adobe     Published Date: Jul 04, 2016
More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
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mobile, mobility, customer interaction, mobile devices, mobile computing, smart phones, customer experience management
    
Adobe

Identity in Mobile Security

Published By: CA Technologies     Published Date: Aug 24, 2017
In recent years, the concept of “Anywhere, Anytime Computing” has become the common denominator in driving personal electronic device sales, as users are adopting to new categories of devices such as smartphones, tablets, and smartTVs. These devices enable consumers and employees to access information and services from almost any device at any time. Gartner studies show that the estimated mobile phone market is to reach 1.8 billion devices in 2013.
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CA Technologies

Drive Business Innovation in Financial Services with a ServiceAware Network

Published By: Juniper Networks     Published Date: Jun 22, 2017
Juniper Networks works with leading companies around the world to increase the service agility of their networks. With simple, open, and smart networks, financial services firms can bring innovative new services to market faster and at lower costs. They can leverage Juniper’s expertise, experience, and partner ecosystem to build agile, service-aware networks. Juniper is a leader in high-performance, highly reliable routing, switching, and security, with solutions deployed in some of the most complex networks in the world across banking, capital markets, and insurance providers. A broad ecosystem of solution, services, delivery, and consulting partners can provide businesses with a complete offering that enables innovation.
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financial services, financial security, data security, cloud security, network security, business protection
    
Juniper Networks
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