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Outsource Marketing: A Smart Choice for Technology Businesses

Published By: Customer Chemistry     Published Date: Nov 21, 2008
Many businesses believe they only have two choices when it comes to marketing -- establish an internal department or contract specific services with a full-service marketing agency. There is a third option worth exploring.  Strategic outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either.
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clarity quest marketing, strategic outsource marketing, outsource marketing, outsourcing services
    
Customer Chemistry

Do Smart Cards and Loyalty Systems Really Mix?

Published By: Business Assyst     Published Date: Mar 26, 2007
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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customer satisfaction, customer relationship management, customer interaction service, customer experience management, smart card, smart cards, access control, business assyst
    
Business Assyst

Unlocking PDF: Guaranteed Password Recovery for Adobe Acrobat

Published By: ElcomSoft     Published Date: Dec 06, 2007
Rapid development of digital technologies and electronic communication, availability of mobile PCs and smart phones, abundance of tools for creating documents or high-quality presentations coupled with constantly growing volumes of information and yearning for doing business more effectively leads to switching to electronic exchange of information.
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pdf, acrobat, adobe acrobat, document security, secure content, secure pdf, password recovery, pdf password
    
ElcomSoft

Designing a Defense for Mobile Applications: Examining an Ecosystem of Risk

Published By: HP - Enterprise     Published Date: Jun 05, 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0). Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them. With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
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mobile applications, ecosystem, risk, defense, application, risk, application security, mobile data systems
    
HP - Enterprise

Mobile Application Monitoring Breeds Business Possibilities

Published By: HP - Enterprise     Published Date: Jun 05, 2013
Mobile applications have swept across geographic boundaries, cultures, and enterprises faster than any previous technology innovation. Consumers around the world use them to find their way when they travel by car and verify flight details when they travel by air. They check bank balances and sports scores, reserve theater tickets and dining reservations, shop online, pay bills, download entertainment, and participate in dozens of other everyday activities—using convenient portable devices like smart phones and tablets. The demand for this kind of convenience has spilled over into the world of work as well, and employees today expect to use their mobile devices to check email, participate in meetings, access files—even use enterprise applications, like ERP and CRM, that drive business processes.
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mobile application, mobile convenience, business opportunities, travel, mobile data systems, smart phones, wireless application software, wireless hardware
    
HP - Enterprise

3G Wireless - Assumptions and Considerations for Potential Users

Published By: Intermec     Published Date: Sep 07, 2011
Smart printers enable businesses to change the way their printing operations are structured, to streamline and improve processes in ways that reduce operating costs while improving reliability.
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intermec, wireless, cellular technology, third generation, application capability, mobile data systems, smart phones, wireless communications
    
Intermec

What's New with IBM Cognos Business Intelligence V10.1

Published By: IBM Software     Published Date: Oct 26, 2010
See what's new in IBM Cognos Business Intelligence V10.1 that makes it possible to connect everyone in your organization with the insight, analytics and information they need to make better, faster, smarter decisions.
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analytics, smarter decisions, decision making tools, v10.1, business intelligence, cognos, ibm, faster decisions
    
IBM Software

SF ROX: Investing in Execution Pays Dividends

Published By: Success Factors     Published Date: Feb 16, 2012
Over a three-year timeframe, a broad sampling of SuccessFactors customers outperformed the NASDAQ and S&P 500 by a wide margin. Get this informative study and learn how Business Execution Software helped them achieve such great results.
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employee performance, high performance culture, high performing workforce, smart goals, performance reviews, goal setting, performance management, business strategy
    
Success Factors

Forrester Report: The Future of Mobile eBusiness Is Context

Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship

Forrester: 2013 Mobile Trends For Marketers

Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe

Improve government with a Smarter Process approach

Published By: IBM     Published Date: Nov 05, 2013
Providing a superior experience for citizens and constituents is not easy, and gone are the days when problematic customer interactions can be smoothed over by empathetic service representatives. In an omni-channel world, the number of citizen touchpoints is not only increasing, but is increasingly automated, and governments will not get many chances to take the steps that are required to make things right. Unlike at any other time in history, the quality of your operations will shine through, in virtually every interaction with the citizen. A Smarter Process approach helps you to reinvent business operations in the era of the citizen.
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government, smarter process approach, agility, business process management, bpm, cities, efficient government, content management system
    
IBM

Improve insurance with a Smarter Process approach

Published By: IBM     Published Date: Nov 05, 2013
In today’s mobile, connected era, customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way that they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Can your insurance company meet the challenge?
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smarter process approach, agility, business process management, bpm, insurance, case management, operational decision management, analytics
    
IBM

Improve healthcare and life sciences with a Smarter Process approach

Published By: IBM     Published Date: Nov 05, 2013
We live in an era in which customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Your operations must be seamless, because individuals enjoy an interconnected and ubiquitous experience. And your operations must be insightful, because every personal and professional interaction is targeted and relevant. A Smarter Process approach helps you to reinvent business operations in the era of the customer.
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business operations, business process management, bpm, process automation, healthcare, smarter process, life sciences, health plan
    
IBM

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior

Published By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
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digital, body language, sales, responses, transactions, b2b, body language, downloads
    
Oracle

2018 Salary Guide - Creative & Marketing

Published By: Adecco     Published Date: Oct 02, 2017
Great creative and marketing teams are made up of smart, agile and motivated people who are tech savvy and innovative. People who never stop learning, take risks and deliver incredible work. Our 2018 Salary Guide provides the most accurate data you need to recruit, retain and pay these talented professionals. We hope this year’s Salary Guide will give you an edge as you align your business with the right creative and marketing talent.
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Adecco

The Practical, Profitable Magic of Prescriptive Analytics

Published By: FICO     Published Date: Dec 04, 2017
As consumers, we’re all having more experiences that seem almost magical: You’re in a mall when suddenly your smartphone beeps. It’s an offer for 20% off a pair of shoes you’ve been looking at online — from the store you just walked past! As business people, we know it’s not magic, but rather analytics powering these outstanding customer experiences. Analytics have evolved to the point where they answer an expanding range of useful questions. But understanding the different types of analytics – descriptive, diagnostic, predictive and prescriptive - and how to use them in your business can be challenging. Download the eBook to learn about the least understood – yet most powerful – tool in the analytic arsenal. Prescriptive analytics enable you to estimate and compare the likely outcomes of any number of actions, and choose the very best action to advance business objectives. Getting there isn’t as difficult as you think. Start your journey. Download the eBook today.
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profits, analytics, credit, social, media, services, customer, consumers
    
FICO

Putting Digital at the Heart of Your Business: A 7 Step Approach to Digital Transformation

Published By: JBoss Developer     Published Date: Oct 21, 2016
Rather than simply enhancing and supporting traditional methods, the use of digital technologies should enable brand new types of innovation and creativity. However, most of us have grown up with rigid, legacy technology-based business systems—process-oriented and mostly built around predictable, repeatable steps. If this sounds familiar, your business model may now be under threat from “digital Darwinism”—a tipping point caused by digital technologies and downstream market effects. Or perhaps nimbler, lower cost-base competitors are about to overtake you with a more innovative approach, better use of data or smarter use of technology. In this climate, “business as usual” is certainly no longer good enough.
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digital transformation, api, security, ebusiness, cloud, mobile computing, enterprise software
    
JBoss Developer

Linking Census and Pulse Surveys to Business Results

Published By: IBM     Published Date: Jul 21, 2016
View this video to learn: - How to "push the needle" for your business by streamlining your census survey - How and why to implement pulse surveys - Why analytics can be a game changer for your organization
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ibm, smarter workforce, employee engagement, employee voice, business results, census survey, pulse survey, human resource technology
    
IBM

2016 Mobile Security & Business Transformation Study

Published By: IBM     Published Date: Apr 20, 2017
Ninety-nine percent of the enterprise workforce currently uses mobile devices – smart phones and tablets – to perform their jobs today. Nearly 60 percent of security leaders describe their organizations as either partially or fully mobile, deriving enhanced productivity and other business benefits. Reflecting on the survey results provides the opportunity to take a broad view of enterprise mobility and realize how business transformation has begun. Nearly all enterprises now incorporate mobility in their work, and a majority now sees tangible business results from mobility. Organizations are seeing greater efficiencies and productivity from mobile workers.
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mobile security, mobile device management, enterprise data, application security, information security, communication interception, business data
    
IBM

Business Success Plan for Unforeseen Failures

Published By: Cox Business     Published Date: Dec 19, 2016
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a business’s existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications. Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldn’t be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering. In every aspect of life, it’s smart to plan for unexpected events. That’s especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
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Cox Business

Offline Access is the Key to Unlocking Mobility's Promise

Published By: OnBase by Hyland     Published Date: May 16, 2017
With smartphones and tablets now standard-issue office gear,workers fully expect to have mobile access to critical data and business applications wherever and whenever the need arises.And it’s not just the average field worker or sales rep who stands to benefit from remote access. An IDG survey found that 61% of the executive managers saw value in accessing critical business data while offline via their mobile devices. This IDG whitepaper proves that offline access is the key to unlocking mobility’s promise.
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hyland, offline access, mobility, remote access, mobile access, business applications
    
OnBase by Hyland

Bridging to the Cloud: The Right Database Can Make the Difference

Published By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
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cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18

Better Data, Better Software: A Guide to Improving Software Quality with Data and Analytics

Published By: Tricentis     Published Date: Jan 08, 2018
Data. It seems to be everywhere today and yet we can never get enough of it. But as it turns out, a lack of data isn’t our problem -- our problem is the difficulty piecing together, understanding and finding the story in all the data that’s in front of us. In software testing in particular, the need for consolidated, meaningful test metrics has never been higher. As both the pace of development and the cost of delivering poor quality software increase, we need these metrics to help us test smarter, better and faster. Fortunately, business intelligence now exists to make this goal a reality. The analytics these tools provide can help drive efficient and effective testing by providing teams with insight on everything from testing quality and coverage to velocity and more. And this knowledge can position the QA team as trusted experts to advise the entire software development team on steps that can ensure a better quality end result.
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Tricentis

Transforming Operating Models

Published By: KPMG     Published Date: Sep 20, 2018
Our client had historically robust financial performance and was under pressure to make smarter and faster decisions at a reduced structural cost while still sustaining growth. We know how your business works.
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kpmg, business transformation
    
KPMG

Safeguard Business and IoT Integrity with Secure App Service

Published By: DigiCert     Published Date: Jun 19, 2018
The Internet of Things (IoT) has rapidly transformed the digital landscape and the world we live in. Intelligent devices and sensors connect smart cars, robotic manufacturing equipment, smart medical equipment, smart cities, industrial control systems, and much more in a way that improves lives and saves businesses billions of dollars. But along with its benefits, rapid IoT growth introduces a new dimension of security vulnerabilities that dramatically escalates the nature and seriousness of cybercrime risks. In addition to traditional confidentiality cyber risks, IoT threats include attacks that can: • Render smart appliances useless • Shut down city power grids • Threaten lives through hacked pacemakers and other medical devices. Such security flaws not only endanger lives, frustrate customers, and disrupt business operations, but they create significant cost and public relations damage for IoT developers and manufacturers.
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DigiCert
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