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Meeting the Needs of the Mobile-First Consumer

Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement, mobile computing
    
LivePerson

Endpoint Security for the Enterprise

Published By: Symantec     Published Date: Dec 13, 2017
Today’s workforce is increasingly nomadic. Employees use personal and company-owned devices – desktops, laptops, tablets, and smartphones with various operating systems – to access corporate resources over different networks from virtually anywhere. Roaming users and cloud-based applications have eroded the network perimeter where enterprises have traditionally focused their security controls. SymantecTM provides a complete endpoint solution powered by the world’s largest civilian Global Intelligence Network (GIN) to help organizations secure their enterprise and mobile workforce across traditional and modern OS devices used over any network and from any location. Read this white paper to find out more.
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security, defense, cloud, threats, attack, symantec, enterprise, endpoint
    
Symantec

Prevent Laptop Security Breaches

Published By: OneLogin     Published Date: Oct 24, 2017
Corporate data spreads across an ever-growing number of applications. Users (employees, contractors, partners, and customers) access those applications over a wide range of devices. Those devices take different forms: desktops, laptops, tablets, smartphones, smartwatches. Each device may use a different operating system. The locations from where people access your data can be on-premises or off, and in any number of places around the globe. Data, users, apps, devices, locations—the sheer number of permutations and combinations is mind-boggling. This complex nature of today’s IT environment opens security gaps and exposes your business to undue risk. To illustrate, try to envision all the permutations and possible entry points for risk in your organization. Imagine that you have 400 users, each using 25 apps. When you multiply those together, that’s 10,000 potential access permissions to manage. Access permissions change as users come and go, roles change, new apps are added, and
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OneLogin

Boost your mobile ROI with powerful Cognitive Insights from IBM MaaS360

Published By: Group M_IBM Q2'19     Published Date: May 03, 2019
"Managing and securing endpoints with conventional mobile device management (MDM) or enterprise mobile management (EMM) solutions is time-consuming and ineffective. For this reason, global IT leaders are turning towards unified endpoint management (UEM) solutions to consolidate their management of smartphones, tablets, laptops and IoT devices into a single management console. To increase operational efficiency, maximize data security and deliver on their digital transformation goals, they’ll need a UEM platform that does more than just promise success. The answer is a smarter solution, built for today, that brings new opportunities, threats, and efficiency improvements to the forefront. With Watson™, IBM® MaaS360® UEM features cognitive insights, contextual analytics, and cloud-sourced benchmarking capabilities. It helps you make sense of daily mobile details while managing your endpoints, users, apps, document, and data from one platform."
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Group M_IBM Q2'19

5 Things Your Enterprise Needs to Manage IoT Data at Scale

Published By: Datastax     Published Date: Sep 27, 2019
Smartphones, smart cities, smart homes, smart cars—IoT has triggered a data explosion, and not every enterprise is prepared to handle it. Beyond collecting and analyzing the increasing volume of data, organizations must figure out how to manage the velocity of that data, as well as how to integrate it with multiple data sources. And that’s just scratching the surface of the IoT challenge. To extract business value out of this inpouring of data, and to take full advantage of IoT boosted by new 5G technology, IT organizations must consider five key technologies. In this ebook, you’ll learn about these five technologies and their benefits. To continue to develop and scale your IoT-driven applications, your infrastructure needs to be able to handle sensor data at velocity, keep data close to the edge, maintain 100% uptime, and make it easy to extract business value. The insights you’ll discover in this ebook will not only help you prepare your organization for this reality; they’ll also
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Datastax

New Gemini Trojan Steals Your Info Through Android Phone Apps

Published By: ESET     Published Date: Sep 07, 2011
Learn valuable tips and techniques to fully protect your smartphone against security threats.
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eset, gemini trojan, android phone, apps, security, threats, smartphone, applications
    
ESET

The Business Value of Adobe Experience Manager Sites

Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe

Mobile Apps in the Enterprise: Potentials and Pitfalls

Published By: apperian     Published Date: Apr 13, 2012
With more mobile workers using personal smartphones and tablets to conduct business, 2011 is being heralded as the year of mobile apps in the enterprise. The benefits of mobile apps initiatives will far outweigh the challenges of getting them into the enterprise, in the form of increased work productivity and customer response, analysts say.
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apperian, technology, enterprise applications, mobile device, wireless communication, mobile management, mobile data systems, wireless communications
    
apperian

Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality

Published By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
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virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime, business technology
    
Adobe

Using User Identity Data to Improve Mobile Security

Published By: Okta     Published Date: Nov 09, 2015
Today, 61% of North American and European enterprise information workers are choosing their smartphones for work either on their own or from a company-approved list. According to Forrester’s Business Technographics® Global Devices And Security Workforce Survey, 2014, 53% of employees are unwilling to make any kind of sacrifice to their user experience in the interest of heightened security. Read this report to learn more about the results.
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okta, user identity data, mobile security, forrester's business technographics, security, data management
    
Okta

Build Better Customer Connections: 5 Lessons from Gen Z

Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype

Robot Tellers and the Future of Banking

Published By: Intel     Published Date: Mar 19, 2019
Technology has drastically transformed the banking industry and the way in which consumers transact. Mobile banking is now the new normal. Many consumers, especially millennials prefer to do most if not all of their financial transactions via smartphone due to the convenience in which it offers. Even so, the popularity of mobile banking does not imply that the end of retail banking is near as research has shown that consumers still prefer retail banking for complex services such as loan applications, new account openings and advisory services. Download the whitepaper to learn— • How to build a bank of the future by leveraging the Internet of Things • How to increase security, ease system management and reduce operational costs • The benefits of migrating to a thin-client infrastructure and going paperless
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Intel

The Future of Mobile Selling — Getting More from your CRM

Published By: Tact     Published Date: Sep 06, 2016
Did you know that sales reps typically waste up to 16 hours per week on non-selling tasks? If your sales team is spending too much time on non-selling tasks, logging sales activities to Salesforce, hunting for customer information and documents, or copy-pasting data between separate systems, they might resist the rise of mobile CRM solutions like Salesforce1. However, it’s important to figure out how to enable these teams in the field, as 55% of salespeople will access sales applications exclusively through smartphones or tablets by the end of 2016. It’s not surprising that salespeople will increase their use of mobile apps 125% from 2015-2017. In this whitepaper from Tact, you’ll learn 1) common challenges facing field sales teams, 2) a framework for thinking about mobile sales productivity, 3) essential characteristics for evaluating mobile sales solutions, and 4) key trends in mobile sales.
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salesforce, salesforce.com, crm, sales productivity, sales enablement, salesforce adoption, crm adoption, sales management
    
Tact

Cybersecurity 101 for Small & Medium Businesses

Published By: Entrust Datacard     Published Date: Jan 16, 2015
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities. That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
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entrust, security, certificate, b2b, application, browser, applications, saas
    
Entrust Datacard

Beyond Passwords & Outdated Physical Access Systems

Published By: Entrust Datacard     Published Date: Jan 16, 2015
If your company relies on passwords to prevent unauthorized computer access, or low-tech memory cards (e.g., swipe cards) for facility access, you have security on par with the average 1980s car. Smart credentials — embedded in plastic smartcards, USB tokens or mobile devices — offer companies advanced and versatile user authentication features. This white paper discusses the advantages of using smart credentials for multifunction access; describes the hardware and software components used in a smart credential environment; and provides questions to ask when searching for a smart credential solution provider.
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entrust, security, certificate, b2b, application, browser, applications, saas
    
Entrust Datacard

Windows Mobile 6.5: Enabling business mobility, today and tomorrow

Published By: Microsoft Windows Phone     Published Date: Feb 05, 2010
In this e-Guide, we recap Windows Mobile OS's evolution and look at the wide array of Windows Mobile-powered devices available to untethered today's workforces. We'll explore where and why Windows Mobile OS devices are used to support a wide range of mobile apps, from vertical business automation to knowledge worker access.
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microsoft, windows mobile 6.5, mobile apps, smartphone, mobile worker, wince, business applications, mobile computing
    
Microsoft Windows Phone

The Rise of the Mobile Workforce

Published By: Aternity     Published Date: Jul 20, 2012
Forrester Research projects that by 2016, 350 million employees will have smartphones, prompting businesses to drastically increase spending on mobile projects to meet the flexibility demands of increasingly tech-savvy employees. This exclusive resource describes how businesses can support mobile technologies from virtual desktops to application development with comprehensive end-user experience (EUE) management tools. Find out how this platform proactively detects performance and availability issues to help IT professionals troubleshoot and improve application performance for end-users.
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technology, mobile, management tools, end-user experience, eue, application performance, smartphones, mobile workers
    
Aternity

Five reasons Why Mobilizing Windows Applications is Simpler Than You Think

Published By: Citrix Systems     Published Date: Sep 06, 2013
Delivering apps into the mobile space isn’t an activity to be considered lightly. The wrong approach can inadvertently cost more while decreasing productivity. If you’ve ever struggled to interact with a poorly designed tablet or smartphone application, then you already know this pain.
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citrix, windows applications, consumerization, mobilizing microsoft® windows®, apps, mobile, security, it management
    
Citrix Systems

Defend Your Mobile Applications with Citrix NetScaler

Published By: Citrix Systems     Published Date: Nov 10, 2014
"Is your mobile micro app concealing a complex web property? The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration. A micro app on a mobile device typically serves as the entry point to a web property. The combination of Citrix XenMobile and Citrix NetScaler offers enterprises an ideal solution that not only incorporates a comprehensive set of MDM and MAM features but also complements them with a market-leading, cloud-ready suite of capabilities for optimizing mobile web app performance, availability and security."
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mobile, web properties, applications, infrastructure, network devices, performance, communicate, security
    
Citrix Systems

Defend Your Mobile Applications with Citrix NetScaler

Published By: Citrix Systems     Published Date: Feb 10, 2016
"Is your mobile micro app concealing a complex web property? The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration. A micro app on a mobile device typically serves as the entry point to a web property. The combination of Citrix XenMobile and Citrix NetScaler offers enterprises an ideal solution that not only incorporates a comprehensive set of MDM and MAM features but also complements them with a market-leading, cloud-ready suite of capabilities for optimizing mobile web app performance, availability and security."
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Citrix Systems

There Is Malware in Your Smartphone and Tablet Future, but Don't Panic Yet

Published By: Aruba Networks     Published Date: Sep 18, 2013
In this whitepaper Gartner explores smartphones and tablet devices, and their applications, which are increasingly at risk of malware. IT security planners and operations managers can thwart serious malware threats for the time being with these best practices. Read this whitepaper for more information.
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smartphones, tablet devices, malware, best practices, security planners, risk, applications, technology
    
Aruba Networks

5 Ways to Improve the Testing of Your Mobile Apps and Websites

Published By: Keynote     Published Date: Nov 05, 2013
Mobile testing requires a di¬fferent approach. This white paper takes an exhaustive look at challenges today in testing mobile apps and websites and why testing in the cloud can improve your ROI and efficiency.
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cell phone app development, mobile phone test, device anywhere, mobile phone testing, testing mobile phone, mobile web test, deviceanywhere, testing for mobile devices
    
Keynote

How to Extend HP UFT (QTP) to Test Mobile Apps an Websites

Published By: Keynote     Published Date: Nov 13, 2013
Enterprises are increasingly looking to expand their ALM capabilities to include mobile application testing. Users of HP’s Unified Functional Testing (UFT), formerly QuickTest Pro, now have an option to perform mobile functional testing (regression) with access to real mobile devices hosted in the cloud, leveraging the native test automation capabilities found in UFT.
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cell phone app development, mobile phone test, device anywhere, mobile phone testing, testing mobile phone, mobile web test, deviceanywhere, testing for mobile devices
    
Keynote

The State of Mobile Quality

Published By: Keynote     Published Date: Nov 05, 2013
A look inside the latest World Quality Report* and a conversation with Sogeti's Jean-Pascal Duniau. This report, published by Capgemini, Sogeti, and HP is based on interviews with 1,553 respondents in 25 countries uncovers a number of new developments in the testing / QA market and an increased change of pace. With a heightened focus on mobility and the demand for testing in the cloud gathering pace, this growing demand means that companies are having to re-evaluate their resources and strategies.
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cell phone app development, mobile phone test, device anywhere, mobile phone testing, testing mobile phone, mobile web test, deviceanywhere, testing for mobile devices
    
Keynote

Adobe Mobile Marketing Survey

Published By: Adobe     Published Date: Jul 28, 2015
Download the Adobe Mobile Marketing Survey to discover the big-picture view of investments in mobile by leading marketers—and what it will take to stay on top.
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adobe creative cloud, mobile marketing, mobile devices, smartphones, tablets, mobile strategy, mobile app innovation
    
Adobe
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