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The First Step in a Successful Mobile Banking Strategy

Published By: Clickatell     Published Date: May 20, 2008
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
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clickatell, mobile banking, mobile marketing
    
Clickatell

Mobile Marketing – Unlocking a Powerful Tool

Published By: Clickatell     Published Date: May 20, 2008
Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability.  Download this white paper to learn more.
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clickatell, mobile marketing, sms marketing
    
Clickatell

Engage And Sell The Tools Every Commerce Marketer Needs To Succeed

Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto

Waymedia Proximity Marketing: Your Targetted Message At The Precise Time and Place

Published By: Waymedia     Published Date: Oct 23, 2008
Millions of  handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.  People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:  If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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waymedia, mobile marketing, sms
    
Waymedia

Part I: Getting Personal with Your Customers- Fighting Marketing Fatigue

Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
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neolane, marketing fatigue, b2c, sms, email, mass mail, marketing
    
Neolane, Inc.

Part II: Getting Personal with Your Customers- Beyond Segmentation

Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
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neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.

Social Media and Marketing: Transitioning from Listening to Customer Engagement

Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
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neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement
    
Neolane, Inc.

Identity Enabled Web Services: Standards-based identity for Web 2.0

Published By: Ping Identity     Published Date: May 05, 2009
Web Services are emerging as the preeminent method for program-to-program communication across corporate networks as well as the Internet. Securing web Services has been a challenge until recently, as typical Web authentication and authorization techniques employed browser-to-server architectures (not program-to-program). This resulted in user identity ending at the Web Application Server, forcing the Web Services Provider to trust blindly that the Web Services Requester had established identity and trust with the end user.
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pingidentity, sso, standards-based, web 2.0, identity enabled, browser-to-server, soap, saml, security assertion markup language, pki, public key infrastructure, soa, oasis, ws-trust, sso, single sign-on, service oriented architecture, rest, user identity mapping, ldap
    
Ping Identity

The Growing Challenges of Compliance in a Mobile World

Published By: TextGuard Mobile     Published Date: Mar 10, 2011
The Growing Challenges of Compliance in a Mobile World White Paper by Osterman Research
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mobile message archiving, monitoring, compliance, sms, text messages, bbm, instant messages, archiving, data protection
    
TextGuard Mobile

SMS for Software Developers

Published By: tyntec     Published Date: May 13, 2011
Software developers have been adding mobile elements into their applications for years, whether it be using mobile to alert to system downtime or creating specialist mobile functionality to allow remote access. However, the c
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mobile servies, sms, tyntec, software developing, sms and software, mobile computing, mobile data systems
    
tyntec

SMS and Retail

Published By: tyntec     Published Date: Aug 31, 2011
The breakneck speed of technological change in the retail industry presents both a challenge and an opportunity to the marketplace.
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tyntec

Differentiate your Business with a Cloud Contact Center

Published By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customers perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
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cloud computing, cisco, contact center, best practices, cloud network, storage management, data integration, data quality, data center
    
Cisco

Detecting Sophisticated Bots with Bot Manager Premier

Published By: Akamai Technologies     Published Date: Oct 31, 2017
Before organizations can address their bot challenges, they need the ability to detect the many types of bots interacting with their websites and web applications on a daily basis. Bots come in many shapes and sizes, ranging from simple scripts to sophisticated automation tools, and continuously evolve over time. As detection technologies improve, so too do the technologies available to bot operators as they update their bots to evade the latest detection mechanisms. When evaluating a bot management solution, organizations should consider its detection technologies and their effectiveness against the current and future bot landscape, while maintaining the lowest possible level of false positives and negatives.
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bot manager, bot interaction bot detection
    
Akamai Technologies

Accelerate Cloud App Adoption without Compromising Security

Published By: Forcepoint     Published Date: Oct 03, 2019
Accelerate Cloud App Adoption without Compromising Security How secure is your cloud data? Security is still seen as the biggest concern when organizations consider cloud services. In multi-cloud environments, every cloud service has its own security framework, different APIs and different authentication mechanisms. The key question is; how do you make sure you have a consistent security strategy across all your cloud services, that adjusts to different cloud services, is well managed, can adapt to new cloud services and is scalable? In this session Forcepoint Senior Product Marketing Manager, Ankur Chadda, discusses: How to gain full visibility into your cloud environment, including shadow IT Unified policy management and enforcement for on-premises and cloud security How to control cloud access by unmanaged devices (BYOD)
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Forcepoint
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