social relationship management

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Enabling Small and Midsize Businesses to Acquire and Retain Customers in an Evolving Digital World

Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE

Powering Transformation

Published By: ServiceNow     Published Date: Feb 07, 2012
Download the white paper to find out more about next-gen IT solutions - and how IT in the cloud will help your organization not only keep up with today's complex IT ecosystem, but manage it more efficiently than ever before!
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powering, transformation, cloud, investments, integration, access data, performance, revolution, ecosystem, manage, next-gen it, social media, build relationships, improve service, collaboration, post it, tag it, tweet it, like it, facebook
    
ServiceNow

How to Step into Social Media: A No-Nonsense Guide for Small and Medium Businesses

Published By: Plantronics     Published Date: Sep 27, 2013
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
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social media, facebook, twitter, customer relationship management, youtube, linkedin, marketing, brand awareness, business technology
    
Plantronics

Key Considerations in Selecting a User Management Platform Solution

Published By: Janrain, Inc.     Published Date: Jan 02, 2014
The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role.
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user management, on-site engagement, customer insights, user acquisition, user engagement
    
Janrain, Inc.

From Social Media to Social CRM: Reinventing the Customer Relationship

Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy
    
IBM

From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships

Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management, web service management, business technology, infrastructure, infrastructure management
    
IBM

From Social Media Hype to Marketing: 3 Steps toward Building Stronger Customer Relationships

Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy, mass-marketing strategy, business intelligence, business technology, infrastructure, infrastructure management
    
IBM

Instagram Guide

Published By: Oracle     Published Date: Jan 07, 2014
Who are the top brands on Instagram, and what are their secrets to success with visuals - image and video - in this white-hot platform?
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socially enabled enterprise, social business, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media marketing, social media tools, customer experience, facebook marketing, customer insight, customer experience management
    
Oracle

Value of Social Data

Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience, knowledge management
    
Oracle

Facebook Graph Search POV

Published By: Oracle     Published Date: Jan 07, 2014
A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.
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socially enabled enterprise, social business, social media management, social relationship management, social marketing platform, social marketing tools, social media tools, customer experience, facebook marketing, customer insight, knowledge management
    
Oracle

How is Social Changing the Way You Do Business?

Published By: Oracle     Published Date: Jan 13, 2014
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise. Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
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socially enabled enterprise, social business, social media monitoring, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media tools, customer experience, customer insight, knowledge management
    
Oracle

8 Key Plays For Sales Success

Published By: Salesforce.com     Published Date: Jun 17, 2013
Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
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social, mobile, technology, sales and marketing operations, crm, customer relationship management, networking, it management, wireless, knowledge management, business technology
    
Salesforce.com

Sales Process Map

Published By: Salesforce.com     Published Date: Jun 17, 2013
A step-by-step guide to attract prospects, qualify leads and close deals faster. Includes a new map of social channels in the lead process.
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qualify leads, close deals, social channels, lead process, crm, customer relationship management, software development, wireless, knowledge management, business technology
    
Salesforce.com
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