social advertising

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Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online

Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
Tags : 
oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb

Top 10 Online Brand Protection Strategies for 2013

Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
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brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity
    
MarkMonitor®

3 Ways to Transform Your Site into a Lead Machine

Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
    
White Horse

Webtrends Webinar: Analytics 10, Your Dots Connected

Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
    
Webtrends

Forrester Consulting Analyzes the Total Economic Impact of Advanced Advertising Analytics

Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
    
ClearSaleing

2012 Social Media Advertising Global Games

Published By: Kenshoo     Published Date: Oct 30, 2012
Tune in as we compare performance of different countries based on various Facebook advertising metrics. Learn more about social media advertising in 2012 by country by downloading this white paper.
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kenshoo, facebook, advertising, advertising ads, facebook advertising, global games
    
Kenshoo

Crafting a Profitable Mobile Search Strategy

Published By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
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mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google
    
MoreVisibility

Planning for 2014: Reporting, Analytics, & Metrics in HR

Published By: iCims     Published Date: Dec 29, 2014
In this recorded webinar, you will learn how implementing the iCIMS Recruiting Software will help increase your recruitment and reporting efficiencies while increasing candidate engagement with branded career portals.
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icims, recruiting, social recruiting, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
    
iCims

The Best Way for Small Businesses to Tell Their Story…

Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding, web design, service, quality
    
Bizmago

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Dec 08, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites.
Tags : 
truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

The Naked Truth About Social Media ROI

Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding
    
BzzAgent

Three Converged Media Campaigns Worth Emulating

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.

An Introduction to Twitter for the Real-Time Advertiser

Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
    
Quantcast

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
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instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram
    
AdRoll

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download to learn how!
Tags : 
instagram, social media marketing, advertising, digital marketing
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : 
instagram, social media marketing, advertising, digital marketing
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : 
instagram, advertising, marketing, social media, advertising tips
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : 
instagram, advertising, marketing, social media, advertising tips
    
AdRoll

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : 
instagram, social media, cross-device marketing, performance advertising
    
AdRoll

Integrating Email Campaigns with New and Existing Mediums

Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
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goldlasso, social network, myspace, facebook, linkedin, blogs, advertising
    
Gold Lasso

Social Media for Small Business

Published By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
    
BatchBlue Software

Building a Culture of Marketing Measurement: From Executives to Tacticians

Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : 
webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends

CMOs' Advice: Common Digital Problems and New Ideas for Improvement.

Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : 
webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
    
Webtrends

Performance Brand Advertising: The Audience is the Message

Published By: SVnetwork     Published Date: Nov 03, 2010
This white paper shows how performance brand advertising engages a mass audience in digital media
Tags : 
social media, advertising, brand advertising, performance, social games, social networking, paid media, earned media
    
SVnetwork
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