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Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online

Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
    
Oneupweb

Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing, interactive demand generation, digital media, engagement, rich media, rich web, rich applications, blogging, rss, social networks, facebook, myspace, digital marketing
    
Marketo, INC.

Social Networking and Security Risks

Published By: GFI Software     Published Date: Feb 24, 2011
This white paper will look at some of these risks and identify possible solutions to help protect you, your personal information and your company data.
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gfi software, sunbelt, social networking, security risk, personal information, company data, data protection, internet security, security management
    
GFI Software

How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools

Published By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
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goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook, twitter, blog, social networking, social media, collaboration, collaboration tools
    
Citrix Online

9 Social Insights that Drive Real Business Results

Published By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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social media, business insights, social media insights, social networks, consumer behavior
    
Bazaarvoice

Get a Real ROI from Social in 5 steps

Published By: Bazaarvoice     Published Date: Jan 17, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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social media, business insights, social media insights, social networks, consumer behavior
    
Bazaarvoice

iLinc's Integrated Webinar Tools Help You Make Powerful Marketing Impressions

Published By: iLinc     Published Date: Dec 28, 2009
A webinar is more than just an isolated event. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications. iLinc for Webinars puts you in control of the entire process, dramatically reducing effort as well as errors.
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ilinc, webinar, social networks, media, webinars, marketing impressions, video conferencing, web conferencing
    
iLinc

iLinc Strategies for Successful Webinars Help You Make Powerful Marketing Impressions

Published By: iLinc     Published Date: Mar 04, 2010
Webinars are more than just isolated events - they are powerful, tactical tools for executing Marketing and Sales strategies. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications.
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ilinc, salesforce, webinar, presentation, web conferencing, video conferencing, visual aid, social networking
    
iLinc

Drive Sales and Marketing Efficiency with iLinc Web Conferencing and Salesforce.com CRM

Published By: iLinc     Published Date: Aug 19, 2010
Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?
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ilinc, salesforce, webinar, presentation, web conferencing, video conferencing, visual aid, social networking
    
iLinc

Frost & Sullivan sees Web Conferencing as Essential Tool for Driving Business Process Improvements

Published By: iLinc     Published Date: Feb 11, 2010
This Frost & Sullivan whitepaper describes the new communications-enabled business processes (CEBP) and links it to web conferencing/collaboration.
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ilinc, salesforce, webinar, presentation, cebp, web conferencing, video conferencing, visual aid, social networking
    
iLinc

In Current Economy, iLinc Web Conferencing is Essential Driver of Business Process Improvements

Published By: iLinc     Published Date: Aug 05, 2009
For 2010 and beyond, research firm Frost & Sullivan sees Web conferencing as a key catalyst for improving business processes by facilitating remote group decision-making and action. This paradigm shift repositions web conferencing as a strategic tool, not only an email or travel substitute.
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ilinc, salesforce, webinar, presentation, web conferencing, video conferencing, visual aid, social networking
    
iLinc

Track your Organization's CO2, Cost, and Travel Reductions with iLinc Web Collaboration

Published By: iLinc     Published Date: Mar 31, 2008
iLinc's patented Green Meter technology works continuously in the background of all of iLinc web collaboration sessions (online meetings, webinars, and training/learning).
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ilinc, salesforce, webinar, presentation, green, web collaboration, green meter, web conferencing, video conferencing, visual aid, social networking
    
iLinc

Whitepaper: Phishing 2.0: Why phishing is the No. 1 web threat, and how web security can protect you

Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper discusses a major new threat vector — “phishing 2.0.” While many IT professionals have become less concerned with phishing as it seems these attacks only fool naive consumers, a new generation of sophisticated phishing attacks now target businesses. These phish evade traditional antivirus and antiphishing products. Using targeted information — often gathered from social media sites — they fool even security-savvy employees into divulging sensitive information or visiting websites that infect machines with dangerous malware. Learn more about: • Uncovering phishing emails and phishing websites in real time • Limiting the amount of personal information employees expose on social media sites • Leveraging the world’s largest cloud-based threat network
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phishing, web threat, web security, malware, security, business technology
    
Webroot

Whitepaper: Managing Web Security in an Increasingly Challenging Threat Landscape

Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper deals with the rise of mobility, BYOD and social networking, and how these trends have led cybercriminals to exploit vulnerabilities in browsers and mobile apps. For example, more than 30,000 mostly legitimate websites become infected with malware every day. From drive-by downloads to spearfishing to XML injection, web-borne threats represent a significant new risk for businesses. The report describes how to stay on top of this changing threat landscape and prevent damaging attacks with: • 100% protection against known viruses • Industry-leading URL filtering and IP protection via the world’s largest threat database • Extended protection for smartphones and tablets • Simplified web-based management
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web security, cybercriminals, web threats, web gateway, security, business technology
    
Webroot

Become a Social CMO: CMOs Must Experience Social Networking to Lead the Brand Experience

Published By: IBM     Published Date: Oct 01, 2012
orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
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brand experience, social marketing, social networking, social media, digital branding, customer interaction service, customer relationship management, content delivery, business technology
    
IBM

Considerations to Make Before Embarking on a Multichannel Integration Project

Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
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oracle, multichannel integration, marketing, customer experience
    
Oracle

Bluewolf - New World of Customer Expectations

Published By: Five9     Published Date: Jul 25, 2013
Customers today are expanding their use of social networks as a means of communication, and self-service is emerging as a primary mode for resolving issues.
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cloud computing, communication, bluewolf, self-service, technology, cloud, networking, data management, data center
    
Five9

Customer Experience: Empowering People. Powering Brands. With Oracle Sales Solutions

Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability, business technology, cloud computing
    
Oracle

Customer Experience: Empowering People. Powering Brands. With Oracle Sales Solutions

Published By: Oracle     Published Date: Nov 27, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales, profitability, business technology, cloud computing
    
Oracle

Becoming a Social Business: Social Media Strategy Accelerator

Published By: IBM     Published Date: Jul 07, 2014
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
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ibm, social business, smarter workforce, social media, interact, technology, customer relationships, business technology
    
IBM

Oracle Social Network White Paper

Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
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marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy
    
Oracle

Social Recruiting for Dummies Oracle Special Edition

Published By: Oracle     Published Date: Jan 16, 2014
Read Social Recruiting for Dummies to get simple, practical advice on recruiting with social media, from creating and implementing a social recruitment strategy to fostering a truly aspirational employment brand.
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zenithoptimedia, oracle, transformational knowledge, operational efficiency, knowledge management, business management, social recruiting, recruit talent, employee networks, scaling efforts, best practices, social networks, human resources, consolidation, social recruit, business intelligence
    
Oracle

Social Recruiting for Dummies Oracle Special Edition

Published By: Oracle     Published Date: Jan 16, 2014
Read Social Recruiting for Dummies to get simple, practical advice on recruiting with social media, from creating and implementing a social recruitment strategy to fostering a truly aspirational employment brand.
Tags : 
zenithoptimedia, oracle, transformational knowledge, operational efficiency, knowledge management, business management, social recruiting, recruit talent, employee networks, scaling efforts, best practices, social networks, human resources, consolidation, social recruit, business intelligence
    
Oracle

Social Recruiting for Dummies Oracle Special Edition

Published By: Oracle     Published Date: Jan 16, 2014
Read Social Recruiting for Dummies to get simple, practical advice on recruiting with social media, from creating and implementing a social recruitment strategy to fostering a truly aspirational employment brand.
Tags : 
zenithoptimedia, oracle, transformational knowledge, operational efficiency, knowledge management, business management, social recruiting, recruit talent, employee networks, scaling efforts, best practices, social networks, human resources, consolidation, social recruit, business intelligence
    
Oracle

Olympics 2014 - the Social Story

Published By: Oracle Social Cloud     Published Date: May 02, 2014
The Olympics provided clear examples of how media companies and brands can magnify their marketing efforts using social media. These strategies and tactics are not just reserved for events of this magnitude and can be applied to any major campaign.
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oracle, srm, social marketing, tv social marketing, broadcast network social marketing
    
Oracle Social Cloud
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