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Intelligence and speed drive 2019 tech trends

Published By: Comcast Business     Published Date: Feb 06, 2019
The rate at which technology is evolving is increasing almost exponentially. In the business sector, hardware has given way to software-defined everything, while many on-premises technologies are now offered as a service. Much of the advances in technology over the last few years have been the direct result of the growing ubiquity of the cloud and faster connectivity speeds, both of which have enabled companies to adopt digital transformation technologies to help them work smarter and more efficiently.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet
    
Comcast Business

Employee Advocacy 101: The Rise of the Employee Marketer

Published By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
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trapit, employee advocacy, employee marketer, social networking, brand advocation
    
Trapit

Protecting Your Website with Always on SSL

Published By: Symantec     Published Date: Apr 02, 2015
Trust and consumer confidence is the foundation upon which the Internet has been built. Leading commerce and financial services companies worldwide have long used Secure Socket Layer and Transport Layer Security (SSL/TLS) technologies to secure customer communications and transactions. But with the rise of Web 2.0 and social networking, people are spending more time online and logged in, and they are communicating much more than just their credit card numbers. Unfortunately, Web security practices have not always kept pace with these changes. Many organizations use the SSL/TLS protocol to encrypt the authentication process when users log in to a website, but do not encrypt subsequent pages during the user’s session. This practice is risky because it leaves website visitors vulnerable to malicious online attacks, and can result in millions of users being unknowingly exposed to threats simply by visiting a trusted website. This white paper discusses the imperative need for Always On S
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secure socket layer, transport layer security, secure customer communications, web security, online attacks, always on ssl, security
    
Symantec

Love 'Em, Leave 'Em and Move On

Published By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
Bronto

E-commerce 101: A Guide to Successful Selling on the Web

Published By: GeoTrust     Published Date: Aug 09, 2013
What is it about e-commerce that causes online businesses to fail?Take a look at this E-commerce 101 Guide to help with avoid pitfalls and be successful when selling on the web.
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nethawk, geotrust, ecommerce, web security, ssl, online selling, technology, solution
    
GeoTrust

Data-Driven Timing for Social Content Publishing

Published By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements.
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social content publishing, social networks, social media content distribution, customer engagement
    
SocialFlow

The Key to Finding the Right Mobile Event App Partner

Published By: CrowdCompass     Published Date: Jul 20, 2017
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: “Simple Questions for Success – The Definitive Guide to Selecting a Mobile App” and find the awesome event app of your, and your attendees, dreams.
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mobile app, event app, easy planning, social media integration, social media, networking capabilities, mobile event app, return on investment
    
CrowdCompass

Blue Coat Systems 2012 Web Security Report

Published By: Blue Coat Systems     Published Date: Mar 23, 2012
By exploiting popular places on the Internet, such as search engines, social networking and email, malnets have become very adept at infecting many users with little added investment.
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blue coat, wan optimization, secure web gateway, malware, defenses, security, attacks, threats
    
Blue Coat Systems

Facebook by the Numbers 2015

Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising
    
AdRoll

Facebook retargeting 2015 by the Numbers

Published By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
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facebook, targeting, social, impressions
    
AdRoll

Register for Online Marketing Virtual Summit for free

Published By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
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oms, online marketing summit, online marketing, emarketing, strategic marketing
    
Online Marketing Summit

Integrating Email Campaigns with New and Existing Mediums

Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
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goldlasso, social network, myspace, facebook, linkedin, blogs, advertising
    
Gold Lasso

Social Networking and Opportunities in the Public Sector

Published By: Quocirca     Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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social networking, blog, blogging, blog marketing, wiki, wikis, wiki marketing, emerging marketing
    
Quocirca

Leave Your Parachute at Home: 7 Tips for Real-World Businesses in Second Life

Published By: Elastic Collision     Published Date: Feb 14, 2008
Media coverage of Second Life typically favors the opinions of industry analysts and naysayers. All too often, the concerns of regular users are overlooked. In October 2007, as part of a larger survey, we asked more than 800 Second Life residents what advice they would give to real-world organizations establishing a presence in Second Life.
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elastic collision, virtual, virtual world, virtual reality, sims, avatar, avatars, social networking
    
Elastic Collision

When Commanding the Stage Means Passing the Mic

Published By: NeighborhoodAmerica     Published Date: Oct 01, 2008
Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
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neighborhood america, social network, web 2.0, data integration
    
NeighborhoodAmerica

Oxygen Turns to Sparta Social Networks to Increase Television Viewership

Published By: Sparta Social Networks     Published Date: Oct 10, 2008
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
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sparta, social network, oxygen
    
Sparta Social Networks

Packet8 - Sparta Case Study

Published By: Sparta Social Networks     Published Date: Oct 10, 2008
This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
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sparta, social network, packet8, internet protocol (voip)
    
Sparta Social Networks

Social Media for Small Business

Published By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
    
BatchBlue Software

The International Language of Business

Published By: HiDef Corporate     Published Date: Apr 05, 2011
This Forrester infographic illustrates intriguing meeting and business communication behaviors around the globe.
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citrix hidef, global business communication, business communication behavior, infographic, social networking, global marketplace, forrester, mobile workers
    
HiDef Corporate

22 Quick Tips for Better Email Marketing

Published By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail

The Best of Both Worlds: How to Effectively Leverage Social Media Relationships

Published By: GoToWebinar     Published Date: Apr 08, 2011
This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
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social media relationships, gotowebinar, webinar, real-time collaboration, social network, widget, citrix
    
GoToWebinar

Social Media Metrics: How to Listen, Understand and Predict the Social Media impacts

Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement, test and measurement, business activity monitoring
    
SAS

Social Media and the Workplace- To Be or Not to Be?

Published By: Berkshire Associates     Published Date: Aug 30, 2010
Does your workforce have a social media policy established? According to a study commissioned by Robert Half Technology, an IT staffing company, "Fifty-four percent of U.S. companies say they've banned workers from using social networking sites like Twitter, Facebook, LinkedIn, and MySpace, while on the job."
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social media, human resources
    
Berkshire Associates

The International Language of Business

Published By: GoToTraining     Published Date: Apr 06, 2011
This Forrester infographic illustrates intriguing meeting and business communication behaviors around the globe.
Tags : 
citrix gototraining, global business communication, business communication behavior, infographic, social networking, global marketplace, forrester
    
GoToTraining

Mitigating IT Security Risks with Penetration Tests

Published By: TraceSecurity     Published Date: Sep 15, 2010
This paper defines the different types of penetration tests, explains why the tests should be performed, details their benefits and even provides guidance for choosing the right vendor.
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penetration, test, pen, tracesecurity, risk, assessment, social, engineering
    
TraceSecurity
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