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Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.

Get Ahead with Interactive Promotional Contests

Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
    
Breakout Solutions

The Social Media Revolution, What's Your Strategy?

Published By: Breakout Solutions     Published Date: Sep 24, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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breakout solutions, blogs, videos, social networks, social media, web 2.0, social media optimization, social media marketing
    
Breakout Solutions

7 Steps to Controlling Social Networking

Published By: MessageLabs     Published Date: Sep 17, 2008
Social and business networking sites are changing the way people talk online. Sites like Facebook, MySpace and Bebo help friends stay in touch while LinkedIn and Plaxo mainly connect business users. They are very popular but present new challenges to IT managers. They seem to have come out of nowhere. For example, Facebook currently has 70m users, 40% of which are located in the US.  The rapid growth of such sites is part of the problem. Companies risk being caught off guard.  Learn how to protect your business from threats posed by online social networking in this 7 Step Guide for IT Managers.
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web security, internet security, social networking, facebook, myspace, my space, social, messagelabs
    
MessageLabs

Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online

Published By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb

Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online

Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing
    
Oneupweb

Demystifying Web 2.0

Published By: Clearswift     Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
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internet security, web 2, web 2.0, clearswift, social media, social networking, facebook, myspace
    
Clearswift

Enterprise Security and Web 2.0: The Impact

Published By: Clearswift     Published Date: Jun 09, 2008
Websites that did not exist five years ago are now at the top of the most visited and used sites on the Web.  Yesterday's teenagers and college students, who have grown up using MySpace, YouTube and other Web 2.0 sites are bringing their social habits into the workplace, and creating a number of challenges for employers.
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enterprise security, web 2.0, gartner, clearswift, clearswift, social media, social networking, network security
    
Clearswift

The On-Premise Advantage for Marketing and Transactional Email

Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail

Tangled Web: Undercover Threats, Invisible Enemies

Published By: MessageLabs     Published Date: May 28, 2008
Whether its spyware hidden amidst a seemingly innocuous download, a “spoofed” social networking identity, or phishing emails that gain access to valuable information, web and email-based security threats are more advanced and more covert than ever before. Learn how MessageLabs integrated web and email security services protect your business.
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anti spyware
    
MessageLabs

Social Media Marketing as Part of an Integrated Marketing Strategy

Published By: LeapFrog Interactive     Published Date: May 07, 2008
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
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leapfrog, social, social marketing, social networking, smm, sms, gaming, branding
    
LeapFrog Interactive

Why intranets fail (and why they don't have to)

Published By: Ektron     Published Date: Apr 08, 2008
As the Internet evolves, users become more and more savvy about what they want from the experience. Web sites are updated daily when they used to change monthly, and social networking sites such as Facebook and Myspace are checked more often than e-mail. Users know what they want and where to get it.
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intranets, ektron, facebook, myspace, user experience, twitter, social networking, support
    
Ektron

Track your Organization's CO2, Cost, and Travel Reductions with iLinc Web Collaboration

Published By: iLinc     Published Date: Mar 31, 2008
iLinc's patented Green Meter technology works continuously in the background of all of iLinc web collaboration sessions (online meetings, webinars, and training/learning).
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ilinc, salesforce, webinar, presentation, green, web collaboration, green meter, web conferencing
    
iLinc

Leave Your Parachute at Home: 7 Tips for Real-World Businesses in Second Life

Published By: Elastic Collision     Published Date: Feb 14, 2008
Media coverage of Second Life typically favors the opinions of industry analysts and naysayers. All too often, the concerns of regular users are overlooked. In October 2007, as part of a larger survey, we asked more than 800 Second Life residents what advice they would give to real-world organizations establishing a presence in Second Life.
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elastic collision, virtual, virtual world, virtual reality, sims, avatar, avatars, social networking
    
Elastic Collision

Social Networking and Opportunities in the Public Sector

Published By: Quocirca     Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
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social networking, blog, blogging, blog marketing, wiki, wikis, wiki marketing, emerging marketing
    
Quocirca
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