sports marketing

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Oracle Cloud Improves Sales Information Access at Breg

Published By: Oracle     Published Date: Aug 16, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
Tags : 
oracle, cloud, sales, breg, information access, marketing cloud service, knowledge management, data management, business technology
    
Oracle

Oracle Cloud Improves Sales Information Access at Breg

Published By: Oracle     Published Date: Aug 15, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
Tags : 
oracle sales cloud, oracle, cloud, sales, sfa, crm, enterprise applications, business technology
    
Oracle

Bringing Professional Sports Marketing into the Digital Generation

Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
ibm, sports, marketing, data, analytics, digital marketing, analytical applications, business intelligence
    
IBM

5 Keys to Sports Fan Insight

Published By: IBM     Published Date: Apr 21, 2016
Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry.
Tags : 
ibm, sports marketing, sports industry, fan insight, kpi dashboard
    
IBM

TicketsNow Scores Big with Paid Search from Kenshoo Enterprise

Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo

Marketing Automation Drives Sports Fan Engagement

Published By: SAS     Published Date: Mar 14, 2014
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SASŪ Marketing Automation to get a better understanding of its fans.
Tags : 
sas, customer engagement, data acquisition, monetization, measurement and tracking, mls, major league soccer, database, marketing automation, internal sources, fan funnel, personalization for fans, marketing campaigns, behavior-targeted, geotargeted offers, response data, engagement, best practices, business intelligence, business process automation
    
SAS

Sports Marketing: Success Strategies for the Digital Age

Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
sports marketing, ibm, digital strategies, cloud, analytics, operations, it management, knowledge management, storage, data management, business technology
    
IBM

Bringing Professional Sports Marketing into the Digital Generation

Published By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
ibm, sports marketing, media, entertainment, digital business model, cloud, cloud computing
    
IBM

iOS & Android Mobile Solutions for Concerts & Sports Fans

Published By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, apps for sports, apps for event marketing, apps for live events
    
Phunware
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