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Marketing Automation: One Step at a Time

Published By: Act-On     Published Date: May 10, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps.
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marketing automation, incremental adoption, incremental deployment, incremental approach, step-by-step approach, enterprise applications, business technology
    
Act-On

The Shortcut Guide to Protecting Against Web Application Threats Using SSL

Published By: Symantec     Published Date: Jan 11, 2013
Threats to web application are becoming increasing complex - from malware and advanced persistent threats to data leaks. This guide is made to address your needs and provides a step by step to assess your security needs.
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ssl, web application, shortcut guide, web application threats, shortcut guide, symantec, security, it management, business technology
    
Symantec

5 Steps to Firewall Planning and Design

Published By: Juniper Networks     Published Date: Feb 18, 2015
The 5 Steps to Firewall Planning and Design Guide provides a step-by-step summary for planning your network firewall. It also contains links to the more detailed list of useful sites and publications on the subject. If you’re designing your company’s firewall architecture, read this first.
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firewall planning, network firewall, security policy, http, terminal server, network, email security, firewalls, data protection
    
Juniper Networks

Effective Sales Content: The Key to Sales Success

Published By: Brainshark     Published Date: Nov 13, 2013
Learn how well your sales content is driving sales performance and identify steps to maximize the return on your content investment in the report by sales strategy expert Stephen Diorio.
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sales content, content creation, sales enablement, sales performance
    
Brainshark

Cisco Unified Computing System (UCS) Design Guide

Published By: Cisco     Published Date: Aug 18, 2014
Start planning your deployment of the Cisco Unified Computing System (Cisco UCS), powered by the Intel® Xeon® processor, with this useful, step-by-step design guide. The Cisco UCS Technology Design Guide simplifies the steps to a successful deployment. Four modules guide you through a Cisco engineer-tested framework that addresses typical data center and server issues.
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design guide, deployment, computing, servers, data, innovative, data center, architecture, performance, processors, blade, equipment, utility computing, cloud computing
    
Cisco

IT Security: A step by step guide for growing businesses

Published By: MessageLabs Ltd.     Published Date: Jun 10, 2010
Read our latest whitepaper & create a step-by-step approach to IT security that will work for your business.
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messagelabs symantec, it security, malware, security management, anti spam, anti spyware, anti virus, internet security, web service security
    
MessageLabs Ltd.

Hands On: Building Your Own Watson Powered Application on Bluemix

Published By: IBM     Published Date: Feb 02, 2015
Bluemix experts provide a step-by-step cognitive application-building demonstration to acquaint you with the functionality and flexibility of Watson Services.
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bluemix, application building, cognitive application, ibm watson, starter application, enterprise applications, data management, data center
    
IBM

Taking a 'Crawl, Walk, Run' Approach to Cross-Channel Marketing

Published By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
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marketing, bronto, cross marketing, marketing channels, marketing research
    
Bronto

Step-by-Step Phone System Implementation

Published By: CompareBusinessProducts     Published Date: Feb 27, 2015
Our new infographic, Step-by-Step Phone System Implementation, gives you an honest look into the successes and challenges at every stage of the phone systems implementation process
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system implementation, communication structure, infographic, phone system, implementation process, wireless communications, business intelligence
    
CompareBusinessProducts

How to Stop Marketing to Devices and Start Marketing to People

Published By: Lazar_Rocket Fuel     Published Date: May 05, 2016
As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Let’s take a step-by-step approach to that challenge.
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rocketfuel, internet of things, iot, devices, marketing, fragmented marketing, internet enabled devices
    
Lazar_Rocket Fuel

The Step-By-Step Guide to Building Your Custom Attribution Model

Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions
    
AdRoll

Account-Based Marketing: A Practical Guide

Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll

What Your CEO Should Know About Master Data Management

Published By: Informatica     Published Date: Jul 07, 2011
Build your business case for MDM with an illustrated, step-by-step approach that shows executives and managers how MDM generates a single, reliable data set to empower customer- and partner- facing teams to improve sales, customer service and channel operations.
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informatica, master data management, mdm, data set, competitive advantage, channel coverage, customer view, bad data, sales performance
    
Informatica

Migrate Smoothly to Snow Leopard in 3 Easy Steps

Published By: Absolute Software     Published Date: Jan 19, 2010
This whitepaper explains step-by-step how you can deploy a complete Snow Leopard disk image to a Mac OS X computer, even while it is being used. No immediate boot from a server, FireWire drive, or boot DVD is necessary, and no pre-configuration of the target computer is required.
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computrace, absolute software, it asset management, remote data delete, geolocation tracking, theft recovery, service guarantee, application integration, application performance management, best practices, business activity monitoring, business analytics, business integration, business management, business process automation, business process management, product lifecycle management, project management, analytical applications, configuration management
    
Absolute Software

IT Service Level Agreements: Proving the Business Value of Data Protection

Published By: Bocada     Published Date: Aug 21, 2009
The paper then reveals a methodical, step by step process for implementing an SLA, from drawing up the initial requirements, to using the SLA to drive continuous improvements that are squarely focused on strategic business value.
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service level, sla, service level agreement, service-level agreement, business management, business value, service management, itsm, bocada, bocata
    
Bocada

Assessing The IT Energy Efficiency of Your Business: A Step-by-Step Guide

Published By: IBM     Published Date: Sep 18, 2008
Powering your IT hardware often costs more than double the price of the actual machine. While this fact alone motivates businesses to build more energy efficient data centers, IBM's Project Big Green details the additional operational and social benefits for businesses. Read more on IBM's holistic approach to reducing your IT energy use to save you money.
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ibm, network management, networking, green, green computing, green datacenter, green data center, data center, environmental
    
IBM

A Step-by-Step Guide to Starting Up SaaS Operations

Published By: OpSource     Published Date: Aug 21, 2009
Building a scalable, secure, and highly available SaaS infrastructure can be a daunting undertaking for a software company. This step-by-step guide lets you know what you need to consider.
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infrastructure, content delivery, enterprise software, software as a service, opsource, software development, enterprise applications
    
OpSource

Software Development Survival Guide: 5 Steps from Chaos to Control

Published By: SoftLanding Systems     Published Date: Dec 04, 2006
This white paper describes five practical steps that you can take to make your development process more predictable and reliable. By following his five steps, Paul maintains that you can build better software more quickly with less cost and less risk.
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software development, lower cost, application development, database development, streamline, streamlining, build software, cost control, softlanding, soft landing, .net, c++, java, middleware, software outsourcing, software testing, web development, web services
    
SoftLanding Systems

Business Intelligence for Mid-Size Organizations: It's Not Just for Industry Giants

Published By: BusinessObjects     Published Date: Jan 30, 2007
Download this step by step guide to learning how mid-size companies can benefit from Business Intelligence. You'll learn the benefits of BI and why mid-size companies need it for effective decision-making and improved results.
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performance management, data quality, msrs, microsoft reporting services, cognos 8, cognos, powerplay, cognos reportnet, microstrategy, business intelligence solutions, business intelligence, mid-size, smb, reporting, query and analysis, data integration, dashboards, visualizations, business objects, businessobjects
    
BusinessObjects

Survival of the Fittest: Move Beyond FTP

Published By: Axway     Published Date: Jan 03, 2008
In a world where only the fittest survive, Axway can help. Our Managed File Transfer Survival Guide gives you a step-by-step plan for building a business case to ensure your success in managing the integrity of your data infrastructure. Download your complimentary survival guide today!
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mft, ftp, managed file transfer, file transfer, data integrity, axway, knowledge management, data management, document management, information management
    
Axway

Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools

Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Tags : 
demand metric, lead generation
    
Demand Metric

IT Security: A Step by Step Guide for Growing Business-Stage 2 (Customizing the Security Essentials)

Published By: Symantec.cloud     Published Date: Sep 01, 2010
This is the second part of a three-part white paper series. Part 2 describes how organizations can develop a security profile for themselves that will show them which of the Stage 1 controls they most need to build up and strengthen.
Tags : 
messagelabs us, it security, smb, security profile, anti virus, anti spam, firewalls, vulnerability, encryption, identity management, vulnerability management
    
Symantec.cloud

A Roadmap to the Cloud

Published By: HP and Intel® Xeon® processors     Published Date: Feb 07, 2012
This white paper reveals the key steps you need to take in order to build an effective cloud computing infrastructure. Start building your cloud step-by-step today.
Tags : 
cloud, utility storage, foundation, cloud, enviornment, 3par, virtual, virtualization, networking, storage, data center
    
HP and Intel® Xeon® processors
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