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The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy. Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn: How to identify, prioritize, and profile the right accounts Creating a winning ABM strategy Creating the right content Which channels to leverage and how to coordinate them How to measure, analyse & optimize ABM campaigns What an ABM strategy that spans the entire customer lifecycle looks like in action
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Marketo

eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

IT Guide for Mobility: Making the Case to Marketing Leaders

Published By: Cisco     Published Date: Jul 08, 2016
This primer offers some strategies to help IT communicate the full value of mobility to marketing stakeholders in the organization. It explains why partnering with IT is their smartest path to success.
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Cisco

PLUS PRÉCIEUX QUE L’OR

Published By: Adobe     Published Date: Mar 21, 2017
Il y a quelques années, la quatrième caisse de crédit mutuel de l’Illinois a décidé de repenser entièrement sa stratégie marketing.
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Adobe

Modern Marketing Essentials: Data Management Guide

Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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data center design and management, business technology, data center
    
Oracle

The Next Mobile Decade

Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe

Marketing the Concept of Sales Mobility

Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

3D Product Demonstrations - Virtually Everywhere

Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Sales & Marketing - ONE CONSISTENT VOICE

Published By: Kaon     Published Date: Feb 01, 2012
CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Marketers Reuse and Recycle Interactive Tools to Cut Costs

Published By: Kaon     Published Date: Feb 01, 2012
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Visually "Showing" Your Product Story

Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Virtual Marketing Tools Deliver Compelling Trade Show Experiences

Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

6 Smart Social Strategies to Fuel Your Brand’s Marketing Success

Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice

The Adobe 2013 Video Conversion Playbook

Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe

The Omnichannel Marketer’s Growth Roadmap

Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
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Emarsys - APAC

Ten ways Cross-Channel Marketing is not Rocket Science

Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, customer interaction service, customer relationship management
    
Adobe

Le Marketing Cross-Canal est moins compliqué que la conquête spatiale : Les dix raisons

Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, customer relationship management, customer satisfaction, customer experience management
    
Adobe

10 Gründe, warum Cross-Channel-Marketing nichts Überirdisches ist.

Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, customer relationship management, customer satisfaction, content management system, customer experience management
    
Adobe

Digital Marketing's Creative Promise

Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation, customer relationship management, customer satisfaction, customer experience management
    
Adobe

Das Kreative Versprechen von Digital Marketing

Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation, customer interaction service, customer relationship management, customer experience management
    
Adobe

Marketing Digital: Les Promesses de la Créativité

Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation, customer interaction service, customer relationship management, customer experience management
    
Adobe

CONDUCTING THE CROSS-CHANNEL SYMPHONY

Published By: Adobe     Published Date: Oct 05, 2016
Download this guide to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
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Adobe

Creating A Truly Social Business

Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
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social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy, recruiting software/services
    
Socialbakers

What is content in context?

Published By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
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b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips
    
Brainshark

Mind the Gap - Bridging Customer Strategy and Execution with Data-Driven Marketing

Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
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customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
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