strategy guide

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Deploying Customer Service in the Cloud: The Four Phases from Implementation to Transformation

Published By: Oracle     Published Date: Nov 01, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
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zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation
    
Oracle

The Low-Down on Discounting: Maximizing Conversion Without Destroying Lifetime Value

Published By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
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marketing, ecommerce, retail, discount, strategy, optimization
    
Sailthru

The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo

The Definitive Guide to Account Based Marketing

Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo

How to Create Personas For Your B2B Content Marketing Strategy

Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development
    
Oracle

How to Create Personas For Your B2B Content Marketing Strategy

Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy, networking, research
    
Oracle

6 Tips for More Effective Hashtags

Published By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
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social media, marketing, hashtag, strategy, guide
    
Act-On

10 Things B2B Companies Should Be Doing on LinkedIn

Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide
    
Act-On

Email Idea Lab - 6 Futuristic Techniques to Try Today

Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
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marketing, strategy, guide, online marketing, email marketing
    
Act-On

The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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marketing, strategy, guide, roi
    
Act-On

10 Things Marketers Should be Doing on Twitter

Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide
    
Act-On

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
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instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll

A methodology for evaluating the effectiveness of your multi-step distribution channel strategy

Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel
    
Godfrey

Free Whitepaper: How to Win with Value-based Care: Developing Your Practice’s EHR Strategy

Published By: Allscripts     Published Date: Feb 18, 2015
Value-based care has arrived. Does your practice have a strategy ready? Download this step-by-step guide to planning and executing a value-based care strategy that's right for your individual practice needs.
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allscripts, health information technology, reduce paperwork, technology core, value based care, value based contracts, risk based contracts
    
Allscripts

Strategy Guide to Converged Infrastructure in Government

Published By: HP and Intel® Xeon® processors     Published Date: Dec 20, 2012
Download this rich media whitepaper to learn how and to hear from up to 3 customer references, IDC analysts and access additional reference articles on HP's converged infrastructure and more.
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strategy guide, converged government, intel, data management, business technology, data center
    
HP and Intel® Xeon® processors

Strategy Guide to Application Modernization in Government

Published By: HP and Intel® Xeon® processors     Published Date: Dec 20, 2012
This whitepaper is a rich media document, and includes industry viewpoints, multimedia content, and up to three detailed customer case studies embedded within this single dossier - mainly about application modernization in government.
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application modernization, modernization, government, data management, business technology
    
HP and Intel® Xeon® processors

Strategy Guide to Business Protection for Hospitals

Published By: HP and Intel® Xeon® processors     Published Date: Dec 20, 2012
Learn more about HP Business Protection, which offers select, preconfigured disaster recovery solutions, helps hospitals manage risk and keep critical IT infrastructure up and running.
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strategy guide, healthcare, business protection, healthcare, hospitals, practice
    
HP and Intel® Xeon® processors

Strategy Guide to Business Protection for Physician Practices

Published By: HP and Intel® Xeon® processors     Published Date: Dec 20, 2012
Learn more about HP Business Protection, which includes components that improve reliability, disaster recovery and overall systems management, help physician practices manage IT risk, improve services and protect their business.
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strategy guide, business protection, physician practices, healthcare
    
HP and Intel® Xeon® processors

Strategy Guide for Cost-Effective Storage for Healthcare

Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: Feb 19, 2013
Learn how healthcare providers are reducing their need for storage capacity through thin provisioning and reducing administration time by up to 90% by using autonomic management to simplify, automate and expedite storage management and maintenance.
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strategy cost effective, storage for healthcare, hp intel, it systems, storage maintenance, it management, data management, business technology
    
Sponsored by HP and Intel® Xeon® processors

Strategy Guide for Cost-Effective Storage for Public Institutions

Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: Feb 19, 2013
Learn how government and educational institutions are reducing their need for upfront storage capacity and making more efficient use of resources by eliminating stranded storage capacity using autonomic management and more.
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strategy guide, public institutions, hp intel, it management, data management, business technology, data center
    
Sponsored by HP and Intel® Xeon® processors

2014 Holiday Strategy Guide: How to Win Big with Retargeting this Holiday Season

Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting
    
AdRoll

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : 
instagram, social media, cross-device marketing, performance advertising
    
AdRoll

MobileIron Mobile Maturity Assessment

Published By: MobileIron     Published Date: Aug 04, 2016
Is your organization's approach to enterprise mobility on the right track? Take our assessment today to find out! Learn how your progress in your mobile first journey compares to your industry peers Understand where you may have security risks Benchmark your performance in strategy, people, process, and technology Receive case study and best practice recommendations tailored to your situation Leverage MobileIron experts to analyze your results and guide you on a path to success
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MobileIron
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