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It's Not Too Late for a Better Budget

Published By: Adaptive Planning     Published Date: Oct 18, 2011
Adaptive Planning is the worldwide leader in on-demand business performance management (BPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise BPM applications.
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webinar, adaptive, budget, finance, management, finance solution, business budget
    
Adaptive Planning

Why Budgeting Fails: One Management System Is Not Enough

Published By: Adaptive Planning     Published Date: Oct 19, 2011
It's inefficient, ages too quickly, and is out of sync with the strategic plan. No wonder so many executives hate toiling over the annual budget. But, says Peter Horvath, don't look to the budget as the sole management system. Horvath and his associate Ralf Sauter describe six ways to fix budgeting, including integrating it with such systems as the Balanced Scorecard, so that it supports strategy execution in today's fast-changing environment.
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adaptive, marketry, business, finance, accounting, budget
    
Adaptive Planning

Mobilize your ECM Strategy

Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
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adobe, ecm, mobile device, c&c, enterprise content management, collaboration, ecm
    
Adobe

IT's next challenge: Three Key Trends in Document Collaboration and Exchange

Published By: Adobe     Published Date: Jun 02, 2011
This whitepaper highlights next steps for IT to collaborate beyond office walls and enable IT's infrastructure to better support the increase of rich-media documents.
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adobe acrobat x, document collaboration, exchange, infrastructure, enterprise communication, cost reduction, global collaborators, total cost of ownership, collaboration, document management
    
Adobe

IT Guide to Customer Experience Management

Published By: Adobe     Published Date: Sep 08, 2011
Regardless of the size of your organization or the depth of your CEM needs, Adobe can help you achieve your CEM goals with the industry's most comprehensive and versatile design tools and runtime support for realizing state-of-the-art CEM solutions. Download this white paper to learn more.
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adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias, business process automation, business process management, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe

Forrester: Top 10 Ways To Improve Digital Experiences

Published By: Adobe     Published Date: Aug 22, 2013
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
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customer experience management, digital experiences, customer experience
    
Adobe

The Adobe 2013 Video Conversion Playbook

Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe

Forrester: Win The Social Marketing Measurement Game

Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe

7 Steps to Success with Online Video

Published By: Adobe     Published Date: Nov 06, 2013
Download the Adobe 2013 Video Conversion Playbook to learn how a well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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Adobe

How Hybrid IT Can Support Enterprise Mobility

Published By: Adobe     Published Date: Nov 25, 2013
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer? Please download to learn more.
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it management environment, document integration, document security, mobile, mobile apps, personal devices, define data, mobile workforce, enterprise networks, sensitive documents, productivity ecosystem, lockdown, document solutions, cloud, cloud-based, hybrid it, enterprise mobility, networking, security, mobile computing
    
Adobe

Enterprise Term Licensing: Simple, Flexible, and Predictable

Published By: Adobe     Published Date: Feb 20, 2014
As a valued customer, Adobe understands that your enterprise takes extensive advantage of our software, with anywhere from hundreds to thousands of licenses for a variety of Adobe solutions. With the Adobe Enterprise Term License Agreement (ETLA), we are now making the management and procurement of your Adobe software simpler, more flexible, and predictable.
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adobe, adobe software, enterprise term licensing, etla, adobe solutions, software management, software compliance, tco, total cost of ownership, deployment, workflow, support, collaboration, information management, document management, content integration, content management system, secure content management, productivity, business technology
    
Adobe

The Marketer’s Guide to Articulating Dam Return on Investment

Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
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marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience, return on investment
    
Adobe

How Hybrid IT can support Enterprise Mobility

Published By: Adobe     Published Date: Apr 25, 2016
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer?
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enterprise mobility, mobile application security, it management, vulnerability management, mobile device management
    
Adobe

The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014

Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors
    
Adobe

Ten Ways to Reenergize Your Analytics

Published By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal with your stakeholders • How to set your analytics priorities • How to reap the rewards of change
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analytics program, stakeholders, adobe, marketing, personalization
    
Adobe

The modern workforce, part I: supporting the platforms for productivity

Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research report aims to help technology decision-makers better understand: - What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies - How IT is supporting those needs and overall corporate objectives - If there are gaps between worker expectations and IT requirements, and how technology buyers can address them Download this Gigaom Research white paper to learn more.
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adobe, modern workforce, platform support, platform productivity, it support, work-collaboration technologies, business intelligence, collaboration, intranets, productivity, project management, software compliance, cloud computing
    
Adobe

The modern workforce, part 2: New tools change IT

Published By: Adobe     Published Date: Apr 13, 2015
This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace. In this report you will gain insight into: - How to increase business agility with the best tools for your workforce - Strategies to speed up new tool adoption so the workforce has a range of work tools that match different sorts of work activities and interactions - The shifting role of IT to create a technology landscape in which productivity and innovation flourish Download this Gigaom Research white paper to learn more.
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adobe, it tools, modern workforce, business agility, it productivity, business intelligence, collaboration, intranets, productivity, cloud computing
    
Adobe

The Forrester Wave™: Web Content Management Systems, Q1 2015

Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience, sitecore
    
Adobe

Digital Advertising Report

Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social, impressions, brand
    
Adobe

Accelerate Your Sales Performance

Published By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: • How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team • How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention • How e-signatures easily integrate into your existing sales tools, for seamless pr
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sales performance, e-signatures, b2b, b2c, networking, knowledge management
    
Adobe

Magic Quadrant for Digital Marketing Analytics

Published By: Adobe     Published Date: Oct 24, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe

Charting a course for an exceptional customer experience.

Published By: Adobe     Published Date: Jun 26, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. Three best practices to design your org for successful experience delivery: 1. Cultivate the right skills and find the right talent for customer obsession 2. Set up org structures that encourage cross channel collaboration 3. Embrace the possibility of using external support to address the challenges of change management
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Adobe

Bulk up your business case for marketing automation

Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
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Adobe

Marketing automation is more than software. It’s strategy

Published By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
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Adobe
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