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The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo

VIPRE Named Trail Blazer in Endpoint Security Market Quadrant

Published By: ThreatTrack Security     Published Date: Jan 22, 2015
According to the report ‘Trail Blazers’ “hold the power to dethrone the current market leaders…[and] often shape the future of technology with their innovations and new product designs.” VIPRE was evaluated alongside nearly a dozen endpoint security products and was called a “highly capable solution for small and midsize enterprises with advanced needs that are looking for a solution that is easy to manage and deploy.”
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threattrack, security, threat, track, information, admins, best, practices, training, defense, tips, web, email, smartphones, education, data, breach, prevention, vipre, mcafee
    
ThreatTrack Security

Smarter Operations: The Value Chain’s Vital Role in Digital Evolution

Published By: UPS     Published Date: Sep 28, 2017
This series explores the role of modern digital technology in the evolution of manufacturing production, defined here as the value chain of internal and external contributors to the manufacture and delivery of products. Each chapter is designed to help operators visualize how they can build-out production of the future, and how to leverage help from the value chain to make faster progress.
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manufacturing production, digital supply chain, smart operations, digital transformation, industrial internet of things
    
UPS

3 Quick and Easy Fixes to Increase Site Performance

Published By: Magento     Published Date: Feb 13, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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Magento

Advances in Deduplication Help Tame Big Data

Published By: HP and Intel® Xeon® processor     Published Date: Aug 10, 2012
This report covers the challenges of first generation deduplication technology and the advantages of next-gen deduplication products. Next generation Dedupe 2.0 systems use a common deduplication algorithm across all storage systems-whether they're s
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advances, deduplication, help, tame, big, data, chanllenges, first, generation, technology, dedupe, 2.0, algorithm, business technology
    
HP and Intel® Xeon® processor

Close The Gap Between scale-up and scale-out infrastructure

Published By: Red Hat     Published Date: Sep 08, 2017
Scalable infrastructure has helped companies in industries from financial services to online gaming save time, money, gain agility and speed. Learn how Red Hat® technologies can help your organization deploy apps faster and create deliver products to market faster.
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Red Hat

Close The Gap Between scale-up and scale-out infrastructure

Published By: Red Hat     Published Date: Dec 15, 2017
Scalable infrastructure has helped companies in industries from financial services to online gaming save time, money, gain agility and speed. Learn how Red Hat® technologies can help your organization deploy apps faster and create deliver products to market faster.
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Red Hat

The empowered customer: Productivity enhancements in a digital era

Published By: Microsoft Dynamics CRM     Published Date: Mar 30, 2010
As global employment prospects lag behind a slow economic recovery, customers in many parts of the world are more cautious and better informed than ever. They have access to a wealth of information about the products and services they seek, much of it obtained from trusted sources almost immediately. Yet businesses have moved slowly to exploit emerging technologies and information sources like Twitter, Facebook and YouTube. As a result, customers often seem better informed about the products and services they buy than companies are about their customers. This imbalance presents a big challenge to companies struggling to avoid commoditisation and it could grow into a competitive disadvantage as customers demand more personalized service.
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microsoft dynamic crm, productivity enhancement, customer service productivity, customer interaction service, customer relationship management, customer satisfaction, customer service, productivity
    
Microsoft Dynamics CRM

Video Conferencing: A TCO Analysis

Published By: Polycom     Published Date: Apr 30, 2013
Video conferencing is an increasingly important technology to improve employee and partner collaboration, especially for increasingly virtual organizations supporting rising numbers of mobile and home workers. But many companies still struggle to justify their investments in video conferencing, and not to understand potential cost differences among competing solutions - not just hardware and software expenses, but also investments required for bandwidth and operational support. Comparing various video conferencing solutions requires examining deployment models, licensing arrangements, network, hardware, and operational costs for leading video conferencing solution vendors in a variety of scenarios, using real-world data gathered from actual buyers of video conferencing products and services. The result: Significant differences in costs across all areas, especially for varying deployment models.
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total cost, video, video conferencing, collaboration, wireless communications, wireless hardware, application integration, application performance management, best practices, business activity monitoring, business intelligence, groupware workflow, spend management, telecom
    
Polycom

Info-Tech IT Service Management Category Report

Published By: Cherwell Software     Published Date: Apr 12, 2019
Info-Tech’s Category Reports provide a comprehensive evaluation of popular products in the IT Service Management market. This buyer’s guide is designed to help prospective purchasers make better decisions by leveraging the experiences of real users. The data in this report is collected from real end users, meticulously verified for veracity, exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product is compared and contrasted with all other vendors in their category to create a holistic, unbiased view of the product landscape. Use this report to determine which product is right for your organization. For highly detailed reports on individual products, see Info-Tech’s Product Scorecard.
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Cherwell Software

Moments of Truth: Four Companies and the Insights that Transformed Them

Published By: Microsoft Office 365     Published Date: Dec 11, 2017
The cloud isn’t just for large companies with thousand of employees. In fact, some of the richest and most thrilling transformations can be seen in the mom and pop stores, the virtual start-ups. In most cases, it starts with that “moment of truth”-- a realization that something can be done better. The “Moments of Truth” e-Book details four businesses that had an insight, and turned to the cloud for answers. You’ll read about: A Nashville fried chicken company is changing lives through the power of smart technology and transformative employment A virtual social media management business is truly living “the future of work” A content-focused startup is setting a whole new standard for podcasts A digital products studio is building a real community for its employees
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Microsoft Office 365

Stories of Transformation - How I Did It

Published By: Microsoft Office 365     Published Date: Mar 01, 2018
Digital disruption is imminent in every industry The real question is: how do you adopt technology in a way that optimizes your existing processes and transforms your organization? Of course, no two businesses are the same, and transformation will look different for each business. That's why Microsoft has pinpointed a pattern to success in digital transformation across companies - both small and large. These companies all used technology to achieve fundamental goals that ladder up to four principles: Engage customers Empower employees Optimize business processes and operations Transform products through digital content
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Microsoft Office 365

Digital Transformation 2.0 in Retail

Published By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
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retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking
    
Comcast Business

Building Trust And Confidence: AI Marketing Readiness In Retail And eCommerce

Published By: Emarsys     Published Date: Feb 14, 2018
Expectations for dramatically improved customer experiences (CX) are driving retail investments in omnichannel technologies that provide competitive differentiation beyond core products and services. As retailers pursue more advanced capabilities, artificial intelligence (AI) technologies provide innovative opportunities for retail marketers. It is, therefore, mission-critical for retail decision-makers to understand how ready their organizations are to embrace AI technologies with the potential to propel them forward as industry leaders.
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marketing, retail, ecommerce, customer experiences
    
Emarsys

Advances in Deduplication Help Tame Big Data (IDG Tech Dossier)

Published By: Sponsored by HP and Intel®     Published Date: Nov 02, 2012
This report covers the challenges of first generation deduplication technology and the advantages of next-gen deduplication products. Next generation Dedupe 2.0 systems use a common deduplication algorithm across all storage systems.
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deduplication, dedupe 2.0, it resources, it infrastructure, it management, data management, business technology, data center
    
Sponsored by HP and Intel®

Measuring Customer Satisfaction with Support Services

Published By: LogMeIn     Published Date: Sep 04, 2013
This HDI Research Corner report reveals the findings from 264 support organizations that provide technical support for the services or products used by customers.
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support services, logmein, rescue, hdi research corner, service experience, technical support, satisfaction, organizational satisfaction, best practices, business management, call center management, customer satisfaction, customer service
    
LogMeIn

The Buyer's Guide To Marketing Automation Software

Published By: Marketo     Published Date: Jun 06, 2016
Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius. In it, you’ll get tips for succeeding with marketing automation and detailed profiles of each marketing automation platform from its end users.
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marketo, marketing automation software, marketing
    
Marketo

Safelite Takes on Cybersecurity

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Matthew Coy, Safelite’s Vice President of Information Technology, is responsible for overseeing all aspects of the company’s IT infrastructure, including selecting, administering, and supporting technology products. The company handles personally identifiable information, including credit card information and insurance data collected from several sources, and must comply with insurance industry regulations and the Payment Card Industry Data Security Standard. Safelite is the target of constant external attacks. The organization experienced ongoing security issues stemming from infected software, drivebys and other malicious downloads. According to Matthew, “A lot of malware and email viruses were making it through the environment, all bypassing our email security and AV.” Not only were the security controls ineffective, the previous AV platform required nearly 150 hours per week to manage. Matthew knew Safelite needed to make a change, and fast. Having worked with Cylance® at two previous companies, he was confident CylancePROTECT® could significantly improve Safelite’s endpoint security. Read the full case study to learn about the results Cylance was able to deliver.
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safe, lite, cybersecurity, data
    
BlackBerry Cylance

The Practical Application of Artificial Intelligence and Machine Learning To Cybersecurity

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Artificial intelligence (AI) technologies are rapidly moving beyond the realms of academia and speculative fiction to enter the commercial mainstream, with innovative products that utilize AI transforming how we access and leverage information. AI is also becoming strategically important to national defense and in securing our critical financial, energy, intelligence, and communications infrastructures against state-sponsored cyberattacks. According to an October 2016 report issued by the federal government’s National Science and Technology Council Committee on Technology (NSTCC), “AI has important applications in cybersecurity, and is expected to play an increasing role for both defensive and offensive cyber measures.” Based on this projection, the NSTCC has issued a National Artificial Intelligence Research and Development Strategic Plan to guide federally-funded research and development. The era of AI has most definitely arrived, but many still don’t understand the basics of this im
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artificial, intelligence, cybersecurity, machine
    
BlackBerry Cylance

Why Cylance Beats the Competition When It Comes to Endpoint Protection

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
The 21st century marks the rise of artificial intelligence (AI) and machine learning capabilities for mass consumption. A staggering surge of machine learning has been applied for myriad of uses — from self-driving cars to curing cancer. AI and machine learning have only recently entered the world of cybersecurity, but it’s occurring just in time. According to Gartner Research, the total market for all security will surpass $100B in 2019. Companies are looking to spend on innovation to secure against cyberthreats. As a result, more tech startups today tout AI to secure funding; and more established vendors now claim to embed machine learning in their products. Yet, the hype around AI and machine learning — what they are and how they work — has created confusion in the marketplace. How do you make sense of the claims? Can you test for yourself to know the truth? Cylance leads the cybersecurity world of AI. The company spearheaded an innovation revolution by replacing legacy antivirus software with predictive, preventative solutions and services that protect the endpoint — and the organization. Cylance stops zero-day threats and the most sophisticated known and unknown attacks. Read more in this analytical white paper.
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cylance, endpoint, protection, cyber, security
    
BlackBerry Cylance

Providing a Frontline Defense Against Fileless Malware

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Fileless attacks surged in 2017, largely due to their ability to bypass traditional antivirus solutions. Last year was host to several fileless malware victories. OceanLotus Group infiltrated Asian corporations during Operation Cobalt Kitty, and conducted nearly six months of fileless operations before detection. Ransomware hall-of-famers Petya and WannaCry both implemented fileless techniques in their kill chains. Every major player in information security agrees that fileless attacks are difficult to stop, and the threats are growing worse. Abandoning files is a logical and tactical response to traditional AV solutions which have overcommitted to file-intensive and signature-based blacklists. What can security solutions offer when there are no infected files to detect? How will a blacklist stop an aggressor that only uses legitimate system resources? The security landscape is changing and the divide between traditional AV products and next-generation security solutions is growing wider by the day. Cylance® has built a reputation on security driven by artificial intelligence and provides a frontline defense against fileless malware. This document details how Cylance protects organizations.
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malware, predictive, test, response
    
BlackBerry Cylance

Advances in Deduplication Help Tame Big Data

Published By: Intel Corp.     Published Date: Aug 08, 2012
This report covers the challenges of first generation deduplication technology and the advantages of next-gen deduplication products. Next generation Dedupe 2.0 systems use a common deduplication algorithm across all storage systems-whether they're smaller systems in branch offices or large data center storage facilities. That means no more reconstituting data as it traverses different storage systems, which saves bandwidth and improves performance.
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advances, deduplication, help, tame, big, data, chanllenges, first, generation, technology, dedupe, 2.0, algorithm, it management, storage, data management, data center
    
Intel Corp.

Content Marketing for Industrial Marketers

Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec

Lab Validation Report NEC Express5800/R320 Server

Published By: Intel Corporation     Published Date: Sep 10, 2014
Sponsored by: NEC and Intel® Xeon® processor The goal of ESG Lab reports is to educate IT professionals about emerging technologies and products in the storage, data management and information security industries. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab's expert third-party perspective is based on our own hands-on testing as well as on interviews with customers who use these products in production environments. This ESG Lab report was sponsored by NEC Corporation of America. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.
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lab, reports, improvement, storage, data, technologies, purchasing, valuable, customers, third-party, evaluation, security, information, data management
    
Intel Corporation

ForgeRock Identity Platform Customer-driven, Internet-scale Identity Relationship Management

Published By: ForgeRock     Published Date: May 05, 2015
The goal of ESG Lab reports is to educate IT professionals about data center technology products for companies of all types and sizes. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab's expert third-party perspective is based on our own hands-on testing as well as on interviews with customers who use these products in production environments. This ESG Lab report was sponsored by ForgeRock.
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esg, forgerock, identity platform, self-service, third-party authentication, it management
    
ForgeRock
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