the digital experience

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Shaping the Future of Work in a Digital Era

Published By: HP Inc.     Published Date: Jun 20, 2019
The Future of Work is not just about automation and technology upgrades, but a holistic strategy that aims to leverage digital technologies, attitudes, and behaviors to reinvent the way businesses engage with their employees, partners, and customers to deliver superior experiences that result in sustained competitive advantage. This IDC InfoBrief, sponsored by HP Inc., outlines the key trends, challenges, and priorities for the Future of Work and a framework that organizations can utilize to drive transformation across the three dimensions of Workspace, Workforce, and Workculture to future-proof their organizations for the digitalized era.
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HP Inc.

2017 Digital Trends Report

Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
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adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe

Touching the Infinite

Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
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mobile maturity, digital experience, mobile marketing investment, mobile strategy
    
Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
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customer experience, modern digital foundation, digital experience, asset management
    
Adobe

Breaking the DAM

Published By: Adobe     Published Date: Mar 16, 2017
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
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dam. digital asset, management, asset management, asset creation, customer experience
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Apr 17, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: How a unified platform lets you easily manage and refine customer experiences Three steps to deliver great digital experiences on all devices The roles of personalization, analytics, and asset management
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customer experience, modern solutions, modern digital foundation, streamlined technology, user friendly interface, personalization, asset management
    
Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Jun 22, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: •How a unified platform lets you easily manage and refine customer experiences •Three steps to deliver great digital experiences on all devices •The roles of personalization, analytics, and asset management
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campaign management, customer experiences, digital experience, analytics, asset management, personalization
    
Adobe

Running on Experience. 2017 Digital Marketing Study

Published By: Adobe     Published Date: May 15, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe

2018 Digital Trends

Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe

Econsultancy 2017 Digital Trends in Financial Services and Insurance

Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
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Adobe

Forrester Wave™: Digital Intelligence Platforms, Q2 2017

Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe

Running on Experience

Published By: Adobe     Published Date: May 15, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe

How to Converge Media

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.

7 Use Cases of Service Virtualization

Published By: CA Technologies     Published Date: Jun 03, 2015
"Are dev and test constraints holding back your digital transformation? Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing. Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back. At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
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CA Technologies

Driving Innovation at Fujitsu

Published By: Oblong     Published Date: Nov 18, 2016
Fujitsu created the Open Innovation Gateway (OIG) in the Silicon Valley as a platform dedicated to advancing the implementation of innovative practices in June 2015. The OIG spurs practical results and achieves goals based on collaboration throughout the organization from a wide range of fields. Fujitsu has been using the immersive Mezzanine solution as the collaborative heart of the OIG. Mezzanine allows remote teams to simultaneously share information on any device. Meeting participants can gesturally move and organize information across an immersive digital workspace. To achieve the same collaborative results as Fujitsu, schedule a demo at one of our locations and experience an immersive digital workspace first hand.
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Oblong

Digital Ad Environments Need Health Checks Too

Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath

API360: The Complete API Strategy Model for the Enterprise

Published By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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CA Technologies EMEA

The Chief Digital Officer’s Guide to Digital Transformation

Published By: CA Technologies EMEA     Published Date: May 23, 2018
Today, digital is everywhere—cloud, mobile, social and the Internet of Things are changing the way we all work and play. This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data. This transformation is also amplifying competition. As analyst Mark Raskino notes, “As a consequence, all players rebuilt their strategies around the same time, and all have awakened to the power of digital business at the same time. Contention is therefore inevitable.” To find out more download this whitepaper today!
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CA Technologies EMEA

The API Management Playbook

Published By: CA Technologies EMEA     Published Date: May 23, 2018
In the digital economy, application programming interfaces (APIs) are essential for executing ideas quickly and seizing new business opportunities. They are the building blocks of digital transformation, enabling organizations to deliver exceptional customer experiences, create new revenue streams and connect employees, partners, apps and devices to data—anytime, anywhere. APIs are not necessarily a new technology, but in today’s digital world, they have risen in prominence and become important to every facet of the enterprise. This in turn has increased the demand for effective API management. But what does an effective solution look like? The API Management Playbook will help you understand: • Why digital transformation is crucial in the application economy • How APIs are the building blocks of digital transformation • Which key stakeholders in your organization are impacted by APIs • What the API lifecycle is and how it relates to API management
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CA Technologies EMEA

Digital Marketing Survey Report

Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe

Forrester Wave: Digital Intelligence Platforms

Published By: Adobe     Published Date: Feb 13, 2018
To offer customers the experience they expect requires more than traditional analytics. You need digital intelligence. As we’ve evolved into a true Digital Intelligence Platform, we’re in the right position to help you offer amazing customer experiences across channels. See why we are listed as the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
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Adobe

Mobile Maturity Report

Published By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
Tags : 
    
Adobe

Digital Marketing Study

Published By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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Adobe

Elevating the Guest Experience With Modern Hospitality Communications Technology

Published By: Motorola Solutions     Published Date: Aug 14, 2019
n hospitality, communication is the key to customer satisfaction, helping businesses create the ideal guest experience while driving efficiencies that save valuable time and resources. In the quest to craft a better, safer experience, for both guests and employees, digital communication is playing an increasingly important role. As communications technology continues to reshape the hospitality landscape, questions remain for businesses striving to achieve the best customer experience possible.
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Motorola Solutions
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