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Magic Quadrant for Digital Marketing Analytics

Published By: Adobe     Published Date: Oct 24, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
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Adobe

Cheat At Battleships

Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management, business intelligence, project management, service management
    
GrowthIntel

9 High-Powered Ways To Use Inbound B2B Lead Enrichment

Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, inbound marketing, lead enrichment, customer data, lead form
    
LeadGenius

Rethinking Your Contact Center: How to Engage the Modern Customer

Published By: 8x8 Inc.     Published Date: Aug 09, 2017
Do you know what happens when a customer connects with your contact center? Not just the way in which he or she is routed to an agent, or the information accessed during the interaction— but what really happens in the conversation that makes the encounter an exceptional one? Do you have any insight into how your agent responded to that individual user, or a way to proactively ensure that other prospects and customers on any channel can have a consistent and positive experience? Are you leveraging all employees in your organization who have a stake in the customer experience, either directly or because their job influences the process? Do you feel confident that you have every metric at your disposal to make the best business decisions? Download now to learn more!
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modern customer, contact center, customer engagement, branding
    
8x8 Inc.

From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs.

Published By: Docsend     Published Date: Apr 09, 2018
It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success. This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content. In the report, you’ll find data-backed, actionable insights to help you: • Identify which sales content drives the sales cycle forward • Enable sellers to share the right content in their outreach • Build a more efficient, higher velocity sales pipeline
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Docsend

The Clear and Complete Guide to ABM Analytics

Published By: Ignitium - Direct     Published Date: Aug 10, 2018
Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing
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Ignitium - Direct

Shorten Your Sales Cycle with Better Deal Reviews

Published By: Lucidchart     Published Date: May 16, 2019
The sales industry has changed dramatically. Because prospects are more informed and more people (6.8, on average) have to sign off on a single purchase, sales reps have may find it difficult to close deals on their own. Cue the deal review. When executed correctly, deal reviews give sales reps that support they need—these meetings bring cross-functional teams together and leverage everyone’s experience and connections to move the account forward and shorten the sales cycle. When executed poorly, deal reviews reveal no new insights and waste time better spent on revenue-generating activities. In this e-book, you’ll learn how to standardize your deal reviews so they are efficient and insightful every time. Apply these strategies to: Quickly bring everyone up to speed on a deal’s status. Ensure that sales reps consistently provide the right information. Make sales reps more accountable for action items agreed upon in the deal review. Leverage executive connections.
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Lucidchart

Tech Scouting Programs: Build or Buy?

Published By: Wellspring     Published Date: Mar 15, 2019
Making the Right Decisions for Your Company's Innovation Needs Technology and R&D leaders contend daily with the daunting pace of technological change in their core products and platforms. Recognizing both new tech opportunities and disruptive threats, many managers have responded with tech scouting and tech landscaping programs. Building on these efforts, in the past few years a new mainstream has begun to adopt tech scouting as a mission-critical competency. Download this paper to learn how we examine the pros and cons of both internal (build) and outsourced (buy) tech scouting approaches. Then we will discuss various hybrid options that combine the best of “build” and “buy,” depending on your company’s existing structure and level of innovation maturity.
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Wellspring

Continuous Testing is the Final Frontier

Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in: • Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. • Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. • Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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CA Technologies EMEA

Using VMware Site Recovery Manager to Simplify DR

Published By: NetApp     Published Date: Jun 09, 2009
Nothing is scarier than the prospect of having to recover an entire site after a disaster. VMware® Site Recovery Manager (SRM) is designed to simplify and accelerate disaster recovery. This article discusses the challenges of DR planning and how VMware SRM—in conjunction with NetApp storage functionality—can simplify DR for virtual infrastructure.
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netapp, vmware, disaster recovery, site recovery manager, srm, storage, backup and recovery, business continuity
    
NetApp

Why Partner With a SAM Provider?

Published By: CDW     Published Date: Nov 05, 2013
As IT infrastructures evolve, the complexity of software assets is constantly increasing, creating headaches for IT pros whose responsibility it is to keep track of it all. In response, many are turning to software asset management (SAM) software. Chances are your organization may already have an asset management product in place that you think is adequate.
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cdw solutions, sam provider, software asset management, sam software, it process, software tco improvement, cio pushback, telecommunications, digital assets, delivering business value, hybrid approach, software management, sam program, it management, business management, change management, ebusiness
    
CDW

A B2C Digital Marketer's Guide to Expanding Online Audience Reach

Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal

7 Tips to Accelerate Sales Performance

Published By: Salesforce.com     Published Date: Sep 16, 2013
Picking up the phone is not only one of the best ways to connect with customers, it’s one of the best prospecting tools you can have in your arsenal. It’s the way to take the lead. and succeed. Product Features: • Best practices to prepare for a call • How to efficiently organize your sales team • Tips on how to make a connection every time • A list of external resources for further study Download now.
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections, sales kpis, sales prospecting, sales forecasting, sales forecast, sales pipeline, analytics, sales, knowledge management, enterprise applications, data management, business technology, data center
    
Salesforce.com

2019 Digital Trends

Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe

Not all payroll solutions are created equal

Published By: ADP     Published Date: May 02, 2018
Software, outsourcing, service bureau, ASO, PEO… it’s little wonder the market for payroll solutions has a reputation for being confusing and hard to navigate. Where does one solution end and the other begin? And how do you know which one you need? This complexity is the reason we’ve created a comparison guide. Businesses have a wide spectrum of payroll options to choose from, and there are big differences between them, so like-for-like comparisons aren’t possible across categories. Before you start comparing vendors head-to-head, you need to decide which payroll style is best for you. And before you make that decision, you need to know what you want in return. Are you looking to save money? Save time? Eliminate errors? Do you want help minimizing tax compliance risks? There are plenty of options available, and they all come with different pros and cons.
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ADP

Real Time Deal Structuring - Auto

Published By: FICO     Published Date: Nov 10, 2015
When car dealerships have interested customers who are ready to purchase vehicles, nothing is more frustrating than struggling to structure the right deals—ones that maximize profitability, fit the risk parameters of the lender and satisfy buyers. This was the challenge for a large auto finance company, which was forced to reject too many prospective buyers who could have been profitably financed if the deals had been structured properly.
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deal structure, auto, financing, profitability
    
FICO

Taking Your Contact Center Global

Published By: 8x8 Inc.     Published Date: Aug 15, 2017
In our increasingly global economy, it’s no surprise that more and more businesses are taking their contact centers global. This trend may be driven by several factors including entry into new markets and the consequent need to support customers and prospects in multiple regions or an acquisition that suddenly opens new geographies for business. This paper explores how a cloud contact center solution can help address key challenges of deploying a global contact center.
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contact center, global economy, customer support, cloud offerings, 8x8
    
8x8 Inc.

IDC Report: Cloudian HyperFile Brings Enterprise NAS Functionality Closer to Object-Based Storage

Published By: Cloudian     Published Date: Feb 15, 2018
As the volume of unstructured data created and used continues to increase rapidly, organizations are faced with challenges around data storage. In response, many new technologies — specifically objectbased storage, software-defined storage, all-flash arrays, and cloud-based storage services — are experiencing rapid adoption. Yet object-based storage has been limited by the need to rewrite existing file-based applications — a prospect that is costly and requires more manpower than is practical for many organizations. Cloudian offers both an object storage platform and more recently an enterprise file services product. When deployed together, Cloudian's products are designed to consolidate file and object data into a single repository and can enable organizations to manage environments that span the cloud as well as on-premises.
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Cloudian

2017 Greenwich Study: Rising institutional ETF usage

Published By: iShares by BlackRock     Published Date: May 21, 2018
Visit www.iShares.com to view a prospectus, which includes investment objectives, risks, fees, expenses and other information that you should read and consider carefully before investing. Investing involves risk, including possible loss of principal.Visit www.iShares.com to view a prospectus, which includes investment objectives, risks, fees, expenses and other information that you should read and consider carefully before investing. Investing involves risk, including possible loss of principal. The iShares Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).This study was sponsored by BlackRock. BlackRock is not affiliated with Greenwich Associates, LLC, or any of their affiliates. iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners. BlackRock, Inc. is not affiliated with The Economist. 503791
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business management, financial management, business technology
    
iShares by BlackRock

The ROI of Customer Experience: 16 KPIs You Should Be Tracking

Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight

Accelerate Your Car Lending Opportunities

Published By: FICO EMEA     Published Date: Feb 11, 2019
The automotive leasing and financing industry is facing its most competitive times. Market disruptors are moving quickly, leveraging technology to provide polished and high-value customer experiences to lure business away from more traditional lenders. However, the use of smart technology and automated credit decisioning can enable auto lenders to make accurate lending decisions and gain a competitive edge. Learn how you can: • Issue accurate and immediate credit financing decisions at the point of sale • Reduce delinquencies and credit losses • Grow your lending portfolio • Create winning offers using data and analytics • Speed up credit decisions to prospects and stay competitive • Use smart analytics to enhance the customer service experience Download the case study round up Digital Transformation for Automotive Finance to learn how you can transform your business.
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collections treatment optimisation, customer retention, lending decision, collection optimisation, debt managemen, auto leasing financing, automated credit decisioning
    
FICO EMEA

Busting Threat Intelligence Myths: A Guide for Security Professionals

Published By: Recorded Future     Published Date: Feb 13, 2019
There are plenty of misconceptions about what threat intelligence is. The most common (but slightly misguided) assumptions risk leading many security pros to believe that threat intelligence doesn’t have an advantage to bring into their particular role. In this white paper, explore how threat intelligence can be operationalized in a variety of roles, demonstrating the central part it can play in a proactive security strategy. You’ll also uncover: • Key threat intelligence attributes to power vulnerability management • 4 major challenges for incident response teams • 3 threat intelligent commandments • 4 pain points identified by security leaders And more
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Recorded Future

Busting Threat Intelligence Myths: A Guide for Security Professionals

Published By: Recorded Future     Published Date: Feb 13, 2019
There are plenty of misconceptions about what threat intelligence is. The most common (but slightly misguided) assumptions risk leading many security pros to believe that threat intelligence doesn’t have an advantage to bring into their particular role. In this white paper, explore how threat intelligence can be operationalized in a variety of roles, demonstrating the central part it can play in a proactive security strategy. You’ll also uncover: • Key threat intelligence attributes to power vulnerability management • 4 major challenges for incident response teams • 3 threat intelligent commandments • 4 pain points identified by security leaders And more
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Recorded Future

Language: The Missing Piece in Your Marketing Technology Stack

Published By: Smartling     Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
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smartling, website translation, translate website, global marketing, marketing technology, fast translation, faster translation, translation speed, speed up translation
    
Smartling

Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential

Published By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
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aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction, business integration, business intelligence, business management, customer relationship management, customer service
    
Aberdeen Group
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