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Implement Video Banking To Drive Digital Sales

Published By: Cisco     Published Date: Jan 08, 2016
Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow customers to get this assistance over the phone or in a branch. To improve the customer experience, increase the productivity of frontline experts, and increase sales, eBusiness and channel strategy executives should consider weaving human advisors and digital technologies together with video banking. Success will require more than just a simple video call. eBusiness and channel strategy executives need to ensure that video banking capabilities let prospects collaborate effectively with an expert when and where they choose and that experts are supported by the right processes, tools, and training.
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cisco, video banking, driving digital sales, improving customer experience, best practices
    
Cisco

How to Succeed in Social Recruiting With Employee Advocacy

Published By: Smarp     Published Date: Feb 22, 2019
What is social recruiting Let’s face it, everybody’s on social media these days. Providing excellent targeting opportunities, social media channels are great channels for advertising jobs. Most of us are present on at least one social media channel, which makes them great places to search and find information about prospective candidates. Long story short, social recruiting is about leveraging social platforms in recruiting.
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social recruiting, recruitment marketing, employee brand, employee advocacy
    
Smarp

5 Ways Marketing Automation Can Help Your Enterprise Grow

Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo

7 Steps to Creating a High-Impact MarTech Stack

Published By: Marketo     Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo

5 Ways Marketing Automation Can Help Your Enterprise Grow

Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo

Compressing the Prospect-to-Customer Lifecycle

Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
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mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation
    
The MX Group

Workforce 2020: The Looming Talent Crisis Research Report

Published By: Success Factors     Published Date: Oct 07, 2014
Few things matter more to business success than human capital. The right mix of people, skills, and culture can create competitive advantage for companies, reshape industries, and drive prosperity across regions. As a new generation joins the labor market and employment options evolve in an increasingly global and knowledge-based economy, effective workforce management is a strategic imperative. Opportunities abound in this new environment, for both employers and employees—but so do risks.
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successfactors, talent, human capital, labor market, employment, employees, employers, knowledge based economy
    
Success Factors

The Total Economic Impact of PayScale

Published By: Payscale, Inc     Published Date: Apr 04, 2018
Prior to using PayScale, each customer set compensation ranges through a mix of gut feel and resource-heavy compensation data management. Resource constraints lengthened compensation review cycles that resulted in either abbreviated cycles or multiyear review gaps. Incomplete compensation reviews and poor data quality led to more compensationrelated issues with current employees and prospective recruits: longer recruitment cycle times, higher recruiting costs, reduced employee satisfaction, and increased turnover.
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Payscale, Inc

Magic Quadrant for the CRM Customer Engagement Center

Published By: salesforce.com     Published Date: May 30, 2013
At their most basic level, CRM CEC applications handle a wide range of tasks, including engaging customers and prospects across multiple channels, and handling trouble ticketing, order management, case management, advisory services, problem diagnostics and resolution, account management, and returns management.
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salesforce, crm, service cloud, cec, customer engagement, engagement center, engaging customers
    
salesforce.com

Securing Cloud Computing for Enterprise Collaboration

Published By: Intralinks     Published Date: Oct 03, 2013
As the business case for Software-as-a-Service (Saas) and other cloud computing models solidifies, more companies are incorporating cloud computing into their IT programs. However, the legal, regulatory, and ethical requirements of data security must be adhered to regardless of where the information is housed. The best SaaS providers offer strong authentication systems, user activity auditing tools, and real time usage reporting to maintain the highest level of control over sensitive and confidential data. In this 11-page white paper, Intralinks provides tips and questions to ask prospective providers about their security standards and practices, software reliability and uptime, and the availability of reporting and audit trails.
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intellectual property, sensitive information, privacy, inter-enterprise collaboration, secure documents, security, knowledge management, enterprise applications
    
Intralinks

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, mareting, lead generation, leads, marketers
    
Marketo

SiriusView: Marketing Automation Platforms 2017

Published By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

7 Steps to Creating a High-Impact MarTech Stack

Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo

Betting On Your Brand: Using The Trifecta of Content, Media and Events to Build a Winning Tech Brand

Published By: UBM Technology     Published Date: Oct 19, 2017
If you follow the advice outlined in this ebook, you’ll find that over time you’ll be able to cultivate a strong brand that your prospects and customers love and respond to. That, combined with a strong approach to lead generation, is a winning combination.
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UBM Technology

Savvy Sales Leaders Guide

Published By: Microsoft     Published Date: Jul 20, 2018
Imagine having a relationship with each of your customers that’s built on trust. If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? A new model is emerging in the sales landscape. The entire process looks vastly different than it did just a few years ago. Although that’s due in part to constantly evolving tools and technologies, the greater difference is in the mindsets of buyers. Understanding that mindset and catering to it is what catapults a successful seller into rock-star seller status. While this shift brings new possibilities, every stage of the selling process is also rife with new challenges. Greater access means more noise. Countless resources make it difficult to bring real value. These are just a few of the challen
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Microsoft

Marketing Databases: Leveraging Customer and Prospect Data

Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
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database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
    
Hacker Group, Inc.

Your Enterprise Database Security Strategy 2010

Published By: IBM     Published Date: Aug 30, 2010
Stronger Measures Have Become Essential To Defend Against Growing Attacks. Database security is the last line of defense, so it deserves greater focus on the protection of private data from both internal and external attacks than IT pros have traditionally given it.
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ibm, database security, enterprise, private data, privacy, intrusion, information security policies, auditing
    
IBM

Which is Best? Inhouse Versus Outsourcing Web Hosting

Published By: NeoSpire Managed Hosting     Published Date: Sep 01, 2009
How can a company decide what the right decision is when it comes to outsourcing? A growing percentage of companies are reaping the benefits of leveraging technology to streamline business operations and automate their business processes to create greater efficiencies by turning to outsourced web hosting. In today's economy, more and more small to medium sized businesses with no IT staff, or an already over-burdened IT staff, are finding there is no other choice. However, even with companies that have the resources necessary to host their own websites are looking to outsource their hosting needs. For these companies not resources, but the issue of ensuring that the hosting environment is secure, reliable, and scalable is why they look towards outsourcing. Learn the pros and cons of outsourcing and how NeoSpire can help.
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web hosting, neospire, microsoft sql server, oracle, mysql, hosting options, security, costs
    
NeoSpire Managed Hosting

Improving Leadership Development and Staff Enablement at Save the Children

Published By: Cornerstone OnDemand     Published Date: Jan 25, 2011
A safe, healthy childhood should be an inalienable human right, but that is not the case forfar too many children around the world. Each day, 24,000 children die worldwide becauseof poverty. 640 million children are without adequate shelter and 400 million have no access to safe water. Even in a prosperous country like the United States, nearly 40 percent of children live in low-income families, and some communities resemble similarly impoverished areas of the developing world.
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cornerstone ondemand, talent management, learning management, human resources, compensation, onboarding, performance, benefits
    
Cornerstone OnDemand

The Busy IT Pros Guide to Vulnerability Management: Top 5 Tips for Avoiding Preventable Attacks

Published By: Lumension     Published Date: Mar 31, 2012
Don't leave your endpoint unpatched and insecurely configured. Mitigate your endpoint risks by implementing these five tips that will help you keep endpoints patched and avoid preventable attacks.
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vulnerability management, patch management, vulnerability assessment, data protection, data loss, data theft, endpoint protection, compliance
    
Lumension

Discover Midmarket Business Intelligence Trends and Expert Advice

Published By: SAP     Published Date: May 11, 2012
Both business and IT leaders will learn: . Why midmarket organizations may have some requirements for BI and analytics programs . How to navigate the many options available, and the pros and cons of various deployment styles . Easy methods and techniques to get started with BI at midmarket organizations . Practical steps and best practices for midmarket BI programs
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midmarket, midmarket business intelligence, smb, small company, small business, medium sized company, medium sized business, intelligence trends
    
SAP

Compressing the Prospect-to-Customer Lifecycle for B2B Companies

Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql
    
The Mx Group

The Hidden Killer: Cost of Content Management

Published By: Percussion     Published Date: Jun 11, 2013
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
    
Percussion

Which are the best days to call and email B2B prospects?

Published By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
    
NetProspex
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