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The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo

Winning the War on Talent

Published By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
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Adobe

The B2B Change Agent Handbook

Published By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
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b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation
    
Yesler

Driving Efficiencies Throughout Your Shutdown, Turnaround and Outage Event

Published By: Oracle Primavera     Published Date: Oct 09, 2015
This solution brief explores how companies can transform the efficiency of their STO and solve business challenges in six key areas with Oracle’s Primavera Shutdown, Turnaround and Outage Solution. Understanding STO events are a core part of business. Oracle’s Primavera Shutdown, Turnaround and Outage Solution has been developed to support the transformation of your customers/prospects STO business by providing a predictable solution that supports scope, cost, schedule, risk and change throughout the STO event lifecycle.
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oracle, sto, sto business, sto event cycle, shutdown turnaround outage, sto solution, project management, portfolio management
    
Oracle Primavera

Selling the Story: The Content and Commerce Combination

Published By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
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audience segmentation, commerce-content connection, online shopping, acquia, it management, knowledge management, enterprise applications
    
Acquia

How Cloud Communications is Opening Up Possibilities

Published By: Mitel     Published Date: Jun 29, 2016
The cloud – and more specifically, cloud communications – is the source of the transformation, which has fundamentally changed the IT landscape. Some IT pros have embraced it. Some are working on migrating to the cloud over time. And others, through choice or necessity, are sticking with a premises-based approach. Read on to find out why some IT pros are shopping for game tables to go in empty server rooms while others are untangling wires and watching blinking lights—and which cases make the most sense for each approach.
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cloud management, cloud services, cloud management, best practices, communications, business intelligence, cloud computing
    
Mitel

Trend Watch: Payroll Outsourcing

Published By: BenefitMall     Published Date: Sep 23, 2015
This report examines the pros and cons of both internal payroll management and outsourcing, so that employers can make an informed decision about which path is best suited for their organization.
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payroll outsourcing, hr outsourcing, payroll, small business owners, payroll management, compliance, turnover, retention
    
BenefitMall

Getting started with consultative selling in SaaS

Published By: Intercom     Published Date: Apr 05, 2018
There are few interactions more cringeworthy than a salesperson hard-selling a prospect. They can be awkward, uncomfortable and, at worst, confrontational.
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Intercom

Intelligent Customer Engagement

Published By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
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Mintigo

Closed Loop Performance Management: Closing the Gap between Strategy & Execution

Published By: SAP     Published Date: Mar 02, 2010
Formal performance-management (PM) methodologies and solutions can give organizations the discipline to prosper during difficult economic times while providing the flexibility to pursue opportunities as they arise. Read this paper and see how you can close the gap between Strategy and Execution.
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sap, bpm, business process management, idg, it management, soa, business management, business process automation
    
SAP

The Many Use Cases of AI for Marketing

Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo

5 Strategies for Generating Revenue Using Sales Triggers

Published By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
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sales leads, b2b sales, onesource, prospects, executive changes, sales triggers
    
OneSource

7 Imperatives for Embracing Social Media in Sales

Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster

Telephony Simplified: Finding the Solution that Fits Your Small Business

Published By: Vendor Guru     Published Date: Jan 04, 2008
This white paper provides an overview of the basic elements to look for when buying a phone system. It surveysthe landscape of enterprise telephony today: the features available, the pros and cons of traditional and VoIPsystems, and the adaptability of new generation equipment to rapidly changing business needs.
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pbx, ippbx, ip pbx, voip, voip, voice over ip, phone, phone system
    
Vendor Guru

Exchange 2007 On-Premise or Hosted

Published By: Intermedia     Published Date: Nov 10, 2008
In this WebCast, 5 typical myths of Hosted Exchange will be debunked. This webcast covers the Exchange 2007: On-Premis vs. Hosted. It goes through pros and consfor On-Premis and Hosted Exchange 2007. To learn more, download now!
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intermedia, exchange 2007, hosted vs. on-premise, security, email security, network security, data protection, compliance
    
Intermedia

Automated Lead Management Helps The Hager Group Drive Incremental Revenue

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability
    
Neolane, Inc.

Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.

B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs

Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.

Top 12 Web Conferencing Vendors Face Off

Published By: Focus     Published Date: Nov 15, 2011
With so many choices, how do you know which web conferencing vendor offers the right services and value for your company? Compare the pros and cons.
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web conference, vendors, pros, cons, application, desktop sharing, video-conferencing, pricing
    
Focus

The 7 Habits of Highly Effective Websites

Published By: Sitecore     Published Date: Aug 21, 2013
The first habit of highly effective websites is to embrace the fact that you need to think like your prospects and customers. Start by putting yourself in your customers’ shoes — how would they organize your website?
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sitecore, sitecore ebook, effective websites, global software, management platform
    
Sitecore

Winning the War on Talent

Published By: Adobe     Published Date: Sep 10, 2015
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
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adobe, graduates, onboard, documents, contract
    
Adobe

Webinar - The Midmarket and SMB Guide to Cloud Computing

Published By: Telx     Published Date: Mar 22, 2016
For many midsize companies, the Cloud may not seem error-proof due to a growing list of challenges—technical, financial, and personnel. So, how can IT pros today deliver on the value of Cloud services and applications, while mitigating these resource constraints?
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cloud, services, applications, it management, knowledge management, mobile computing, mobile data systems, wireless communications
    
Telx

Financial Services: CX Strategies for Changing the Game

Published By: MaritzCX     Published Date: Nov 29, 2016
Learn and recognize the five signs that your financial customer is becoming a customer prospect. This paper will teach you the characteristics of customer prospects, how to win back and identify at-risk customers, identify patterns and predictive behaviors, and how to use your CX data to help you retain your customers.
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maritzcx, cx strategies, customer experience, financial services, customer prospect
    
MaritzCX

Wedding site "The Pros" Increases Sales by 80%+ and Revenue per Visit by 70%+

Published By: TRUSTe     Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
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truste, suresource, ecommerce, the pros, landing pages, website development, design, a/b
    
TRUSTe

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe
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