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B-to-B Branding in a 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey

Living your Differentiation in a Web 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey

Podcasts deliver fresh, authentic audio content to target audiences

Published By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising
    
Godfrey

Genesys SIP: Empowering Enterprise-wide Customer Service

Published By: Genesys     Published Date: May 07, 2009
This white paper provides insights on the key attributes of SIP for customer service; how businesses can prosper with adoption of SIP; and flexible deployment strategies for migrating from TDM to VoIP. In addition, this paper will look at the available software, including relatively new arrivals such as unified communications, which can enhance a distributed customer sales and service strategy. Learn more today!
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genesys, virtualization, ip migration, voip, sip, session initial protocol, voice over ip, customer service
    
Genesys

10 Revenue-Driving White Paper Marketing Ideas

Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
    
emedia

The Power of Trigger-Based Selling

Published By: OneSource     Published Date: Jun 25, 2010
How to Find and Sell to Prospects 8x More Likely to Buy Research shows that prospects with associated sales triggers--such as executive changes, new funding, M&A, product launches--are 8x likelier to buy than the average prospect. This PDF outlines how you can leverage triggers to identify, pitch and win business using these key sales indicators.
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sales leads, sales prospecting, b2b sales, sales triggers, onesource
    
OneSource

Creating Social Media Content That Will Engage Your Audience

Published By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility

5 Minute Sales Meeting

Published By: GoToMeeting     Published Date: Jul 08, 2011
"At the end of five minutes, you want your prospect to say, 'Oh. That's interesting. I'd like to learn more."
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citrix, 5 minute sales meeting, prospect, strategic pre-meeting prep, five-minute meeting, snap selling, prospect challenges
    
GoToMeeting

From Lead to Close - 4 Strategies to Win Deals Faster

Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts
    
GoToMeeting

Compressing the Prospect-to-Customer Lifecycle

Published By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
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prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management
    
MarketEffect

Forrester Report: Transform and Protect Your Mobile Moments with Seamless Authentication

Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, security, it management
    
Okta

Debt Relief: Panacea or Problem?

Published By: Freedom Debt Relief     Published Date: Dec 22, 2010
Uncovering the truth: the real differences, pros, cons of options for consumers in serious debt
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debt, debt relief, debt settlement, debt problems, money problems, bankruptcy, credit counseling, consumer debt
    
Freedom Debt Relief

Finding High Ground as Big Data Swells

Published By: CenturyLink     Published Date: Mar 09, 2012
Explore this infographic and begin building a tangible plan-it could mean the difference between reacting and prospering in Big Data's shadow.
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centurylink, qwest, high speed internet, phone, mobile, tv services, offers, bundles
    
CenturyLink

Streamline Your Customer Service Solution to Increase Productivity Today

Published By: LogMeIn     Published Date: Apr 19, 2012
iS3, creator of the award winning anti-spyware technology STOPzilla and other solutions, needed a more nimble and efficient way to support prospects and customers. Download this case study to read how iS3 utilized an innovative chat solution to streamline its customer service, reduce response time and increase productivity - all at a more than 70% savings to their previous solution in the first year alone.
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logmein, technology, is3, chat, customer satisfaction, customer service, productivity, technology solutions
    
LogMeIn

HR in the Cloud: Bringing Clarity to SaaS Myths and Manifestos Whitepaper

Published By: Oracle     Published Date: Dec 03, 2012
This white paper is designed to give you greater insight into the pros and cons of putting your HR applications in the cloud, whether you leverage Oracle's Fusion HCM solutions or other third-party SaaS offerings.
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saas, human resources technology, hcm, hr strategy, hr cloud applications, cloud computing
    
Oracle

Agent and Agentless Virtual Machine Backup and Recovery - Unraveling the Myths

Published By: Symantec     Published Date: Jul 29, 2013
Backup and recovery has never been a higher priority for IT organizations than it is right now. But when it comes to Virtual Machine (VM) backup and recovery, the landscape has never been more confusing. Download this white paper and learn about the advantages of backup agents, agentless backup and agent-assisted backup so that you can decide for yourself and truly determine the best approach for your organization. We help you weigh in the pros and cons of each method.
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architect, deduplication, virtual machines, symantec, enterprise, technology, server, virtualization
    
Symantec

Five Myths of Cloud Computing

Published By: Sponsored by HP and Intel®     Published Date: Nov 14, 2012
In the race to become top dog in the IT industry, IT pros remain unsure of what cloud computing s and the benefits it can bring to their organization.
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cloud computing, cloud strategy, it infrastructure, virtualization, public cloud, cloud security, storage, business technology
    
Sponsored by HP and Intel®

Know the Score: The Ultimate Guide to Scoring Customers and Prospects

Published By: Silverpop     Published Date: Feb 04, 2013
Tips for building revenue-enhancing lead and customer scoring models.
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data, scoring, leads, prospects, sales, customers, sales process
    
Silverpop

Maximizing Uptime for Mission-Critical File Transfers: Availability and Scalability for Managed File

Published By: Globalscape     Published Date: Mar 21, 2014
This whitepaper provides guidance on common high-availability and scale-out deployment architectures, and discusses the factors to consider for your specific business environment. Three basic models are described for deploying an on-site managed file transfer (MFT) solution. The attributes of each option are described; each has pros and cons and offers a different balance of cost, complexity, availability, and scalability. The paper explains that, no matter how reliable each model is, any deployment can experience outages. The recommendation is to use clustering services to protect your data when the inevitable hardware, software, or network failures occur.
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clustering, uptime, failover, mft, network failure, high volume, scale-out configuration, sla
    
Globalscape

Why Online Communities are Essential to B2B Social Marketing Success

Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

Drillinginfo Offers a Perfect Playbook for Rig Intelligence in the Marcellus Shale

Published By: Drillinginfo     Published Date: Nov 20, 2015
OFS companies in and around the Marcellus Play need fast, accurate rig intelligence from one comprehensive source to stay competitive. With Drillinginfo (DI) you’ll gain an edge in the Marcellus Play by using the best data and the broadest intelligence available. Tracking prospects can be a lucrative opportunity, but since rigs move on a daily basis it’s important to have updated information. Learn how DI can drive a company’s success by gathering up-to-the-minute rig intelligence from a single, comprehensive software solution. The Marcellus Shale is seeing an increase in drilling every day, and with Drillinginfo you’ll have the products and solutions to help gain an edge on everything from permitting and leasing information to rig locations and pricing trends. Is your oilfield service team working from the right playbook? Find out how to get the most accurate, timely drill-site and well event information while making the most out of each and every opportunity.
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ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
    
Drillinginfo

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior

Published By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
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digital, body language, sales, responses, transactions, b2b, body language, downloads
    
Oracle

Key Considerations When Evaluating Cloud-integrated Storage

Published By: Nasuni     Published Date: Nov 19, 2014
The increasing user-friendliness of cloud computing is making it more accessible to users as they better understand its capabilities and realize how easy and affordable it can be. As cloud infrastructure has started offering a wider range of storage functionality, IT professionals are finding that they can make use of the benefits it provides both operationally and financially. But achieving this optimum result is neither easy nor prevalent; awareness of the upside can sometimes blind prospective users to the potholes and blind curves on the road to cloud storage bliss. This paper assumes at least a general awareness of the methods and advantages of cloud storage, and perhaps even an acknowledgement that it is a natural infrastructure development, and is therefore designed to provide pragmatic advice to help with specific deployment choices.
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cloud storage, cloud computing, cloud infrastructure, it infrastructure, it management, knowledge management, enterprise applications, data management
    
Nasuni

The High Cost of "Free": Why Your Video Marketing Strategy Needs More Than Free Social Players

Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Here are the pros and cons of social players and the benefits of OVPs, followed by an overview of the type of content that works best for each in a blended strategy.
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Oracle_Hospitality Hotels

The Forrester Wave™: Web Application Firewalls, Q2 2018

Published By: Akamai Technologies     Published Date: Nov 02, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
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