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The Guide to Advertising Accountability

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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Oracle Marketing Cloud

The Account-Based Marketing: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud

Account-Based Marketing: The Next Generation of B2B Marketing Automation

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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Oracle Marketing Cloud

Argyle ABM Survey

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
A recent Argyle survey found that nearly 60% of marketing organizations currently use some form of Account-Based Marketing (ABM), while 28% plan to use it in the near future. This shows the rising importance of ABM in the marketing mix. However, ABM does have its challenges. Almost 30% of the same respondents claimed that maintaining personalized, but consistent interactions with prospects was the most prominent challenge in ABM. For more insight on how marketing executives are optimizing ABM, download this survey.
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Oracle Marketing Cloud

Call Guide: Why Dell EMC PowerEdge and why Refresh Your Server Now?

Published By: Dell SB     Published Date: Jan 24, 2019
The sections below contain relevant information about the key points of our PowerEdge server portfolio. Please use these to guide your conversations with prospects from introduction through to opportunity qualification and follow-up.
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Dell SB

How to Win the B2B Marketing Analytics Poker Game

Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis
    
Aberdeen Group

Finance’s Path to Collaborative Growth

Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
The lifeblood of discrete organizational inputs—customer phone numbers, invoices, marketing prospect lists, inventory calculations, employee job descriptions—once existed in disconnected silos, typically transcribed on carefully guarded pieces of paper, limited in lifespan and scope to the department or person carefully guarding it. Now, the modern organization both enjoys, and drowns in, a proliferation of business data both ripe for strategic possibilities and staggering in complexity. Few are the companies who feel they’ve totally tapped into its power to supercharge their growth efforts. Download this white paper to find out how your company can cultivate key relationships.
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Dun & Bradstreet

Backup and Disaster Recovery: The IT Experience

Published By: Carbonite     Published Date: Jan 04, 2018
It’s the moment every IT department dreads: A data loss event takes your business offline and the countdown clock begins. Despite spending countless hours safeguarding against and preparing for this moment, the impact of downtime is immediate and all-consuming. While IT pros can’t always avoid data loss events, they can prepare for them to ensure minimal downtime. To better understand the IT experience during a data disaster, EVault commissioned Spiceworks Voice of IT to survey IT pros regarding disaster recovery practices and perceptions. All survey respondents were based in the U.S. and have influence over backup/disaster recovery purchase decisions. This e-book will explore the impact of downtime and data loss on IT departments for small and midsize businesses.
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Carbonite

No More Chewy Centers: The Zero Trust Model Of Information Security

Published By: IBM     Published Date: May 02, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM

The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players

Published By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, youtube, vimeo
    
Brightcove

Customer Sastisfaction 101 - Findings That Show Why It's Key for All Businesses

Published By: LogMeIn     Published Date: Jan 03, 2013
Based on research with more than three hundred companies, the report takes a close look at how live chat is used and measured in support settings, how organisations use live chat to engage with prospects and customers. Read on to learn more.
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environment, support, organizations, live support, customer experience, business goals, live chat success, logmein, knowledge management, enterprise applications, business technology
    
LogMeIn

How to Qualify Prospects to Rock Your Sales Goals

Published By: Salesforce.com     Published Date: Oct 28, 2013
The way salespeople qualify prospects has changed. According to sales experts, rather than chase prospects away with an endless string of qualifying questions, you need to learn about them, while they learn about you and your company. Read How To: Informally Qualify Prospects Research before a Meeting Interact with Buyers Spot Bad Leads Download this ebook, loaded with practical advice from noted sales leaders, so you can qualify the right prospects and rock your sales goals.
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customer experience strategy, crm, best practices, australia, salesforce, research, business performance, customer interaction service, customer satisfaction, customer service, business technology
    
Salesforce.com

Transaction-Centric vs. Infra_Centric APM

Published By: Dell Software     Published Date: Oct 03, 2013
Download Transaction-Centric vs. Infrastructure Centric Application Performance Management from TRAC Research to examine the major differences between the two approaches, the pros and cons of both in difference use cases, and finally which technology better fits your organization.
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transaction, dell foglight, apm, infrastructure, technology, application performance management, best practices, knowledge management, enterprise applications, data management
    
Dell Software

Best Practices In B2B Program Effectiveness

Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions

Empower Your People to Engage and Innovate

Published By: Cisco Systems     Published Date: Jun 27, 2013
From the cloud or hosted, outsourced or as a managed service—what is the best way to deploy collaboration services? In this report, Forrester helps IT pros identify key priorities and create an optimal strategy for implementation.
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cloud solution, outsourcing, managed service, collaboration, optimal strategy, implementation, technology, empowerment
    
Cisco Systems

Make Your Play in the Permian Basin: Drillinginfo Offers Unsurpassed Rig Intelligence

Published By: Drillinginfo     Published Date: Nov 26, 2015
In this PDF you’ll learn how Drillinginfo (DI) provides accurate, current rig data in the Permian Basin. From permitting and leasing information to rig locations and pricing trends, you’ll find products and solutions to help transform how OFS companies drive leads. Tracking prospects can be a lucrative opportunity, but rigs move on a daily basis, so you need the latest information. See how DI can drive a company’s success by gathering up-to-the-minute rig intelligence from a single, comprehensive software solution. The Permian Basin Play is seeing a surge of O&E activity, with reports indicating that almost 30% of future oil reserve growth in the U.S. will come from the formation. Does your oilfield service team have an innovative approach to your data source detailed enough to support competitive decision-making? See how to get the most accurate, timely drill-site and well event information to make better, faster decisions and drive the best leads — that can turn into opportunities.
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ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
    
Drillinginfo

Drillinginfo’s Unsurpassed Rig Intelligence Gives OFS Companies a Big Boost in the Bakken Play

Published By: Drillinginfo     Published Date: Nov 26, 2015
OFS companies in the Bakken Play need fast, accurate rig intelligence from one comprehensive source to stay competitive. With Drillinginfo (DI) you’ll gain a competitive edge in the Bakken Play by using the best data and the broadest intelligence available. In this PDF you’ll learn how DI provides everything you need, from permitting and leasing information to rig locations, pricing trends, and more. While tracking prospects can be a lucrative opportunity, rigs move on a daily basis, so you need timely, accurate information. In this PDF you’ll see how Drillinginfo can drive your success by gathering the very latest rig intelligence from a comprehensive, easy-to-use SAS solution. Learn how to prepare for the next well event with DI Rigs Mobile App. With this invaluable tool you can enjoy the luxury of having your own office on the road. Easy access to rig and well event coordinates and driving directions via GPS units located on over 1,800 rigs make the DI Rigs Mobile App a must.
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ofs companies, leads, data, analytical tools, oilfield, leasing information, mobile app, rig intelligence
    
Drillinginfo

Post-Intrusion Report, June 2015

Published By: Vectra Networks     Published Date: Aug 03, 2015
The data in this report is based on metadata from Vectra customers and prospects who opted to share detection metrics from their production network environments.
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post intrusion report, metadata, network threats, network security management, it security, botnet monetization, data exfiltration, security management, best practices, advanced persistent threat, apt, ids, ips, malware, security insight, threat landscape, application security, hacker detection, internet security, intrusion detection
    
Vectra Networks

Top Customer Experience Tips to Steal from the Pros

Published By: Mitel     Published Date: Dec 19, 2016
As a professional with influence over the customer experience your business provides to your customers, you likely have a sense of which organizations are getting it right, whether they're your direct competitors or sources of inspiration in another line of business. While you can try to mimic, replicate or establish your own benchmarks to measure against based on these success stories, there's nothing more valuable than hearing how it's done directly from the pros. Check out our free e-booklet to learn from six companies that transformed their digital customer experience and saw measurable results in customer satisfaction, operational costs, employee productivity, and more.
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customer experience, sms, email, web chat, social media, mobile, networking
    
Mitel

How Cloud Communications is Opening Up possibilities (and Floor Space)

Published By: Mitel     Published Date: Apr 25, 2018
In businesses and organizations across the world, rooms once humming with wires, black boxes and blinking lights now sit empty. In a lonely phone closet, there’s only dust, a single lonely terminal, or perhaps a foosball table where IT pros can let off steam. The cloud – and more specifically, cloud communications – is the source of the transformation, which has fundamentally changed the IT landscape. Some IT pros have embraced it. Some are working on migrating to the cloud over time. And others, through choice or necessity, are sticking with a premises-based approach. Read on to find out why some IT pros are shopping for game tables to go in empty server rooms while others are untangling wires and watching blinking lights—and which cases make the most sense for each approach.
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cloud, communications, organizations, landscape
    
Mitel

Streamlining Your Enterprise-Wide Digital Media Supply Chain

Published By: OpenText     Published Date: Nov 30, 2015
Download this whitepaper to learn how OpenText’s enterprise-grade, workflow-oriented digital asset management ecosystem gives organizations the necessary combination of performance, security and management control for using digital assets both within their enterprises and in their relationships with customers, partners and prospects.
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OpenText

The Forrester Wave™: Web Application Firewalls, Q2 2018

Published By: Akamai Technologies     Published Date: Aug 22, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report.
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forrester, wave, web, application, firewalls, akamai
    
Akamai Technologies

The Truth About Cloud Security (Accounting)

Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in accounting that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: How built-in data encryption keeps your data safe Why more security pros are concerned with user behavior than cloud tools What your firm should know to utilize the cloud with confidence
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data security, accounting, cloud security, data encryption
    
Citrix ShareFile

The Truth About Cloud Security (Finance)

Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in finance that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: How built-in data encryption keeps your data safe Why more security pros are concerned with user behavior than cloud tools What your firm should know to utilize the cloud with confidence
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finance, data security, cloud software, data encryption, security
    
Citrix ShareFile

The Truth About Cloud Security (Healthcare)

Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Protecting PHI is not optional. Data security is so important in healthcare that fear of jeopardizing patient privacy and facing fines leads many providers to reject modern and more efficient cloud software. However, the facts tell a different story. Read this eye-opening e-book to get the facts on how the cloud can help your office provide better, more secure patient care: How built-in data encryption keeps your PHI, DICOM studies safe Why more security pros are concerned with user behavior than cloud tools What your organization should know about the cloud and compliance
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healthcare, data security, cloud software, privacy, patient care
    
Citrix ShareFile
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