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Marketing Databases: Leveraging Customer and Prospect Data

Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
Tags : 
database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
    
Hacker Group, Inc.

Learn How to Properly Nurture Leads and Build Brand Reputation

Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : 
lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
    
Eloqua

Top 12 Web Conferencing Vendors Face Off

Published By: Focus     Published Date: Nov 15, 2011
With so many choices, how do you know which web conferencing vendor offers the right services and value for your company? Compare the pros and cons.
Tags : 
web conference, vendors, pros, cons, application, desktop sharing, video-conferencing, pricing
    
Focus

Mastering marketing in social media: Lessons learned from Dell, IBM & Zendesk

Published By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
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dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
    
PR Newswire

Leveraging the 360 Degree Customer View to Maximize Up-Sell and Cross-Sell Potential

Published By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
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aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction, business integration
    
Aberdeen Group

Email Prospecting Success: Writing Emails That Won't Get Deleted

Published By: GoToMeeting     Published Date: Oct 06, 2011
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right. Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Tags : 
citrix, marketing, prospects, email, email marketing, webinar
    
GoToMeeting

7 Hot Email Prospecting Tips

Published By: GoToMeeting     Published Date: Oct 06, 2011
You only have seconds to make a good impression on prospects. Can you grab their attention and prove your competence in fewer than 90 words? This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.
Tags : 
marketing, citrix, prospect, email marketing
    
GoToMeeting

The Ultimate Guide to Email Prospecting

Published By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Tags : 
citrix, sales, email prospecting campaign, ebook, jill konrath, value proposition, snap factors, credibility
    
GoToMeeting

5 Minute Sales Meeting

Published By: GoToMeeting     Published Date: Jul 08, 2011
"At the end of five minutes, you want your prospect to say, 'Oh. That's interesting. I'd like to learn more."
Tags : 
citrix, 5 minute sales meeting, prospect, strategic pre-meeting prep, five-minute meeting, snap selling, prospect challenges
    
GoToMeeting

From Lead to Close - 4 Strategies to Win Deals Faster

Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts
    
GoToMeeting

The Top 10 Pitfalls to Avoid When Sourcing New Prospect Data

Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
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jigsaw, gen, business data, awareness, leads, sales, targeting b2b, b2b
    
Jigsaw

Improving Leadership Development and Staff Enablement at Save the Children

Published By: Cornerstone OnDemand     Published Date: Jan 25, 2011
A safe, healthy childhood should be an inalienable human right, but that is not the case forfar too many children around the world. Each day, 24,000 children die worldwide becauseof poverty. 640 million children are without adequate shelter and 400 million have no access to safe water. Even in a prosperous country like the United States, nearly 40 percent of children live in low-income families, and some communities resemble similarly impoverished areas of the developing world.
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cornerstone ondemand, talent management, learning management, human resources, compensation, onboarding, performance, benefits
    
Cornerstone OnDemand

Debt Relief: Panacea or Problem?

Published By: Freedom Debt Relief     Published Date: Dec 22, 2010
Uncovering the truth: the real differences, pros, cons of options for consumers in serious debt
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debt, debt relief, debt settlement, debt problems, money problems, bankruptcy, credit counseling, consumer debt
    
Freedom Debt Relief

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Dec 08, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites.
Tags : 
truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

Compressing the Prospect-to-Customer Lifecycle

Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
Tags : 
mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation
    
The MX Group

Compressing the Prospect-to-Customer Lifecycle

Published By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
Tags : 
prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management
    
MarketEffect

Free Trial - Get sales and marketing in synch.

Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
Tags : 
zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo

Free Trial - Zoom in on your ideal prospect

Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
Tags : 
zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo

Your Enterprise Database Security Strategy 2010

Published By: IBM     Published Date: Aug 30, 2010
Stronger Measures Have Become Essential To Defend Against Growing Attacks. Database security is the last line of defense, so it deserves greater focus on the protection of private data from both internal and external attacks than IT pros have traditionally given it.
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ibm, database security, enterprise, private data, privacy, intrusion, information security policies, auditing
    
IBM

How to Design and Deliver Effective Virtual Sales Presentations

Published By: GoToMeeting     Published Date: Aug 11, 2010
Effectively engaging prospects is one of the greatest challenges you'll encounter with a virtual sales presentation. If you don't hold a prospect's attention, you probably won't make the sale. This new What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
Tags : 
citrix, virual sales presentation, web conference, virtual environment, sales cycle, prospect engagement, content, strategy
    
GoToMeeting

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
Tags : 
truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

The Power of Trigger-Based Selling

Published By: OneSource     Published Date: Jun 25, 2010
How to Find and Sell to Prospects 8x More Likely to Buy Research shows that prospects with associated sales triggers--such as executive changes, new funding, M&A, product launches--are 8x likelier to buy than the average prospect. This PDF outlines how you can leverage triggers to identify, pitch and win business using these key sales indicators.
Tags : 
sales leads, sales prospecting, b2b sales, sales triggers, onesource
    
OneSource

5 Strategies for Generating Revenue Using Sales Triggers

Published By: OneSource     Published Date: Jun 23, 2010
What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.
Tags : 
sales leads, b2b sales, onesource, prospects, executive changes, sales triggers
    
OneSource

Wedding site "The Pros" Increases Sales by 80%+ and Revenue per Visit by 70%+

Published By: TRUSTe     Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
Tags : 
truste, suresource, ecommerce, the pros, landing pages, website development, design, a/b
    
TRUSTe

Lifecycle Email Marketing: Your Top Lifecycle Email Marketing Questions Answered

Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Tags : 
lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation
    
WhatCounts
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