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Lead Optimization - Are You Targeting the Right Prospects?

Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
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leadlife solutions, roi, lead generation, lead optimization, crm
    
LeadLife Solutions

B-to-B Branding in a 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey

Living your Differentiation in a Web 2.0 World

Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey

Social Networking: Brave New World

Published By: MessageLabs     Published Date: Sep 25, 2008
According to recent surveys, employee social networking is growing rapidly. Learn the pros and cons of employee social networking, from creating business development opportunities to just goofing off. Also, learn how social networking is raising new challenges for enterprise security, and the distinct advantages of implementing MessageLabs Web Services.
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messagelabs, social networking, facebook, myspace, bebo, orkut, perfspot, friendster
    
MessageLabs

Coordinating Marketing and Sales Across the Entire Revenue Cycle

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software, leads, sales leads, demand generation
    
Marketo, INC.

10 Revenue-Driving White Paper Marketing Ideas

Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
    
emedia

HPC Management Software: Reducing the Complexity of HPC Cluster and Grid Resources

Published By: Platform Computing     Published Date: Jul 16, 2008
This white paper primarily focuses on the expanding role of HPC management software in the HPC marketplace. The paper emphasizes its historical development and considers its business case and future prospects while dispensing with more elaborate technical analysis and product comparisons.
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middleware, platform computing, platform, software development, grid computing, utility computing
    
Platform Computing

DSL or Cable: Points to Consider

Published By: AT&T     Published Date: Jun 25, 2008
When evaluating the pros and cons of DSL and cable modem Internet access, enterprises should factor speed, cost, installation, consistency and security into the decision-making process. While the right access choice is a function of location, availability and service offerings, DSL is often the better option for remote workers, satellite offices and traveling employees.
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dsl, cable, internet, internet connection, connection, connectivity, data line, at&t
    
AT&T

Performance Management: Build Versus Buy

Published By: IEX     Published Date: May 27, 2008
As more companies seek out performance management capabilities to gain a competitive advantage or keep pace with rivals who have already established an edge, the decision to build or buy a performance management solution must be considered. This paper will walk readers through the pros and cons of the build versus buy debate in order to help make practical business decisions for long-term success.
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call center management, customer service, workforce management, contact management, iex, contact center, call center, performance management
    
IEX

Telephony Simplified: Finding the Solution that Fits Your Small Business

Published By: Vendor Guru     Published Date: Jan 04, 2008
This white paper provides an overview of the basic elements to look for when buying a phone system. It surveysthe landscape of enterprise telephony today: the features available, the pros and cons of traditional and VoIPsystems, and the adaptability of new generation equipment to rapidly changing business needs.
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pbx, ippbx, ip pbx, voip, voip, voice over ip, phone, phone system
    
Vendor Guru

10 Questions to Ask When Choosing a Midmarket ERP Solution

Published By: InsideCRM.com     Published Date: Dec 28, 2007
With any technology, the vendor's job is to try to sell you their product, and they may rely on promises, superlative language and sparkling product demos to try to sway you. And with the midmarket ERP landscape crowded with players vying for your business's dollar, the prospect of choosing the right solution can seem even more daunting. But armed with these 10 questions, you'll be able to see through the hype and narrow down a few vendors that can really deliver what you need.
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erp, enterprise resource planning, erp solution, erp software, erp vendor, erp provider, vendor selection, erp vendor selection
    
InsideCRM.com

Best Practices: LAN Security and 802.1X

Published By: Nevis Networks     Published Date: Sep 04, 2007
While 802.1X has a growing presence, it's still immature and may not provide all the policy enforcement features commonly required in most organizations. This white paper focuses on the 802.1X standard for authentication and access control and how it compares to the Nevis approach for LAN security.
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security policies, policy management, authentication, access control, lan, lan security, 802.1x, nevis
    
Nevis Networks

Five Steps to Successful Prospecting With Permission

Published By: Synchronicity Marketing     Published Date: Mar 26, 2007
Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.
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email marketing, database and list managers, landing pages, list rentals, database marketing, synchronicity marketing, permission email
    
Synchronicity Marketing

Using White Papers to Generate Better Sales Leads

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.

Using White Papers to Generate Better Sales Leads

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.

Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?

Published By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
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search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue
    
Medium Blue

Professional SEO in Your Marketing Mix - Convincing Your Company

Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
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seo, search marketing, search engine optimization, seo firm, seo firms
    
iDirect

A Five Phase Approach to Email Marketing

Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb

Email Management – Opportunities and Challenges

Published By: Deerfield.com     Published Date: Jan 20, 2007
From the moment an email inquiry reaches your company, the clock is ticking.  Read this white paper to learn effective email communication techniques, keeping your customers and prospects engaged with your organization.
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email management
    
Deerfield.com

Improving Data Quality with Real-Time Web Services

Published By: TowerData     Published Date: Jan 20, 2007
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
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email list, email append, email address, cass, customer database, tower data, database, data quality
    
TowerData

NextGen Healthcare: How Technology Can Help Make Consumer-Directed Healthcare a Reality

Published By: Online Insight     Published Date: Dec 12, 2006
This white paper communicates the value of software technologies that provide a single point of entry for prospects and health plan providers (including agents) to educate a new or renewing insured on the full value proposition of each plan offering.
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healthcare, enterprise software, health care, insurance, health insurance, health, insured, insurer
    
Online Insight
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