the social experience

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Building the Business Case for Next-Generation HR System

Published By: Kronos     Published Date: May 30, 2018
With the pace of HR technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates
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Kronos

The New Adobe Social- “Friends with (business) benefits”

Published By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
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social media, marketing, platforms, digital marketing, marketing solutions, analytics
    
Adobe

Building the Business Case for Next-Generation HR Systems

Published By: Kronos     Published Date: Jul 26, 2017
With the pace of human resources technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates.
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interfacing data, integrating data, mobile technologies, social technologies, employee experience
    
Kronos

Best Practices for Becoming a Successful Social Brand

Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch

From Mobile to Desktop - And Back Again

Published By: EPiServer Inc.     Published Date: Sep 16, 2013
Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.
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multi-channel marketing, multi-screens, content delivery, cross-channel experience
    
EPiServer Inc.

Serving Social Consumers Where They Are Now By Powering Modern Customer Community Support

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
According to Forrester Research, 76% of consumers are using online self-serve to find answers—more than any other support channel, including phone. And they are no longer just looking for customer support directly on companies’ Facebook or Twitter sites. They are seeking help from their peers for quick and easy answers. Companies are recognizing this social service trend and are using customer communities as a platform to enable customers to socially self-serve. This approach can greatly enhance the overall service experience and reduce escalations to an agent. In looking at social service trends and benefits, it’s important to strategically think about the customer community implementation and planning process.
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oracle, service cloud, service management, customer interaction, application integration, application performance management, best practices, business activity monitoring, business analytics, business intelligence, customer interaction service
    
Oracle Service Cloud

The CMO Guide to Rocking B2B Social Media: How to Create a Social Business from the Top Down

Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx

The Happiest Place in Digital– How Consumer Emotion and Opportunity Meet in the Transaction Moment

Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt

Assembling a Next Generation Enterprise Web Infrastructure with Drupal and Acquia

Published By: Acquia     Published Date: Sep 13, 2011
Learn how Drupal - the open source social publishing platform - together with Acquia, gives you the tools you need to assemble a rich, interactive experience with your website.
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acquia, technology, drupal, open source, social publishing, web infrastructure, web applications, infrastructure, .net, java, content delivery, content integration, information management, intranets
    
Acquia

The Next Level in Sponsorship

Published By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
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spreadfast, sponsorship, inventory, revenue, social, advertiser, relationship, engage, audience, case study, interest, experience, best, practices, platform, incorporate, business technology
    
Spredfast, Inc.

Social media and HR—friends or foes?

Published By: Sage     Published Date: Oct 14, 2014
Social media is making a huge impact on the way we use the Internet, communicate with friends and family, network with business colleagues, gather information, and make decisions. In business, social media can provide unique opportunities to promote products and services, find and recruit talented employees, and deliver an interactive customer experience. But there are also risks, such as the potential to damage the company’s reputation and brand, lose intellectual property, or invite lawsuits by employees, job applicants, or customers. From an HR perspective, it can be hard to tell if social media is your friend or your foe. This white paper discusses how HR can use social media and how it can go wrong.
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sage, social media, human resources, recruit, risk, intellectual property
    
Sage

Social media and HR--friends or foes?

Published By: Sage     Published Date: Jan 30, 2015
Social media is making a huge impact on the way we use the Internet, communicate with friends and family, network with business colleagues, gather information, and make decisions. In business, social media can provide unique opportunities to promote products and services, find and recruit talented employees, and deliver an interactive customer experience. But there are also risks, such as the potential to damage the company’s reputation and brand, lose intellectual property, or invite lawsuits by employees, job applicants, or customers. From an HR perspective, it can be hard to tell if social media is your friend or your foe. This white paper discusses how HR can use social media and how it can go wrong.
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sage, social media, interactive customer experience, hr perspective, intellectual property
    
Sage

Forrester Report

Published By: Microsoft Azure     Published Date: Apr 10, 2018
Read why Forrester ranked Microsoft a leader in SFA Solutions You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate. With the Microsoft Relationship Sales solution, you can scale the power of one-on-one relationship selling by unifying the sales experience. And you can help empower your sellers with savvy insights that engage and delight customers. It combines Dynamics 365 for Sales with LinkedIn Sales Navigator to help sellers identify the right customers—and the right time and way to engage with them. Read The Forrester Wave™: Sales Force Automation Solutions, Q2 2017 report that says Microsoft is a best fit "...for those companies that are bullish and looking to disrupt their peers with AI and machine learning." Empower your team to reinvent the way they sell—and he
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Microsoft Azure

The Social Employee Referral

Published By: RolePoint     Published Date: Apr 12, 2016
Over the last three years, social networks have experienced exponential growth. Employee networks have grown accordingly, offering access to structured career data through sites like LinkedIn in particular, and unstructured data through networks like Facebook. Employees are continually adding new contacts and growing personal networks. Job posting tools that share jobs into social networks are often described as social referral tools, though this is an inaccurate and misleading description. The more sophisticated of these tools create unique links for sharing that enable employers to identify which of their employees originated the share. This is useful for recognition and reward, whilst the practice of sharing jobs in the wider network is to be encouraged in order to reach job seekers who are browsing or using search engines to identify opportunities. Job seekers are increasingly connecting with their peers in organizations they want to work for. Encouraging employees to share jobs in
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rolepoint, social referral, facebook, linkedin, career data, personal network, data management
    
RolePoint

The Next Generation Employee Experience

Published By: IBM     Published Date: Sep 30, 2013
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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ibm, ibm employee experience suite, intranet, social software, workforce management, knowledge management, enterprise applications, workforce management software, business technology
    
IBM

The Next Generation Employee Experience

Published By: IBM     Published Date: Jan 10, 2014
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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ibm employee experience suite, workforce, talent, social software, knowledge management, productivity, ibm, business analytics, collaboration, collaborative commerce
    
IBM

Using Social Media to Advance Your Online Training Program eGuide

Published By: Citrix Online     Published Date: Jun 09, 2010
This new eGuide explores the latest uses and trends in social media and provides strategies for leveraging social media to improve the online training experience for both trainers and students.
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citrix gototraining, social media, online training, video conferencing, human resources services, employee training software
    
Citrix Online

Considerations to Make Before Embarking on a Multichannel Integration Project

Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
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oracle, multichannel integration, marketing, customer experience
    
Oracle

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
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contact centers, business value, functions, applications, inbound, outbound calling, social media analytics, integration tools, mobile crm tools, technology, knowledge management
    
Oracle

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management, knowledge management
    
Oracle

All Commerce is Social

Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia

IDC Business Value Executive Brief: Assessing the Business Value of IBM Digital Experience on Cloud

Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud, business analytics, business intelligence, business management, cloud computing
    
IBM

Advancing Your Business Intelligence With Location Analytics

Published By: SAS     Published Date: Apr 04, 2018
Location analytics is the process of integrating geographical data into business intelligence (BI) and analytics-led decision making. Location analytics creates meaningful insight from relationships found in geospatial data to solve a broad variety of business and social problems. Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS

The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC

Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
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ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media, tco, customer engagement
    
IBM

Socially Driven Collaboration in the Enterprise: Keys to Success for Marketing and IT

Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
What happens when Marketing and IT unite to tackle the escalating challenges brought by today’s rapidly moving digital, social and mobile world? What kind of impact does that collaboration have on customer experience and the business as a whole?
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research, cdo, social media, social marketing, cio, cmo, marketing and it collaboration, customer experience, digital, social business, socially enabled enterprise, marketing cloud
    
Oracle Social Cloud
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