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The making of a modern brand: Building customer trust through a strong visual identity

Published By: Monotype     Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn: Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand How customer expectations have evolved and how you can to adapt Why type is an essential tool in responding to these changes and preparing for the future
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design
    
Monotype

The Business Case for Recognition

Published By: OC Tanner     Published Date: Jun 12, 2018
Employee recognition is more than an HR program—it has a profound impact on an organization’s workplaceculture and bottom line. Employee recognition has a strong influence on an organization’s workplace culture. Research on 10,000 employees in 12 countries shows that organizations who have a great culture are: • 54% more likely to have employees that are Promoters on the standard NPS scale • 53% more likely to have highly engaged employees • 29% more likely to have employees innovating and performing great work • 27% more likely to have increased in revenuelast year • 25% more likely to have growth in team size in the last year1 By creating a great workplace culture employees want to engage with, you’ll see an improvement in business results. Employee recognition touches every aspect of your company culture and your employee experience—from recruiting, to engagement, productivity, innovation, and retention.
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OC Tanner

Webinar: Managing and Personalizing a Multi-Channel Experience

Published By: Progress     Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
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Progress

Expectations for a meaningful retail experience

Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes

Workforce Management in the Public Sector

Published By: Kronos     Published Date: Sep 24, 2018
Selecting and implementing a software solution like an ERP or workforce management solution that touches multiple parts of the organization is never easy. It is a significant investment of money, time, and resources. But in the end, the capability, efficiency, and savings of both time and money make the effort well worth it. Particularly in the public sector, the sooner you can achieve a return on any investment, the better.
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Kronos

3 Steps to Nurture Your Talent Pipeline

Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo

Employee Engagement: Getting a Complete Picture of the Employee Experience

Published By: Inspirus     Published Date: Oct 04, 2017
Many companies in HR technology claim to affect engagement — and many of them do! But most only touch one or two pieces of the engagement puzzle, and it’s tough to get a complete picture of how you’re affecting the entire employee experience. Think about the highlights of your work experiences for a moment. Maybe you won employee of the month. Maybe you hit a big goal and your team had a party to celebrate. Or maybe your team threw a baby shower or took a moment to appreciate the 10 years you spent growing with your company. You might consider those moments as you think about your work experiences, but you probably consider a number of other moments as well. The employee experience isn’t just one thing — it’s the sum of many different experiences across our relationships, our work, our personalities, and our lives. Making the connection to the individual is critical for success. When we look at how we make an impact on engagement, we can’t just look at one or two things; we have to con
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Inspirus

Digital Health Set to Change Provider and Patient Marketing Efforts

Published By: ePharma     Published Date: Jan 08, 2018
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem. There are three key areas to explore: 1. Consumer Awareness 2. B2B Becoming B2C 3. Legal Aspects
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ePharma

How Game-Based Assessments Uncover Top Talent

Published By: HireVue     Published Date: Nov 28, 2018
The holy grail of recruitment is prediction: how well you can predict a candidate’s success based on a limited number of touch points. Game-based assessments provide insight into the best predictor of job performance: a candidate’s cognitive ability. IN THIS EBOOK, YOU’LL LEARN: How game-based assessments increase candidate completion rates while mitigating bias The drawbacks of legacy cognitive testing Why measuring cognitive traits through games was impossible until recently The types of employers who benefit most from a game-based approach to assessment Download the free eBook now
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HireVue

Logitech Case Study

Published By: BetterUp     Published Date: Dec 05, 2018
BetterUp has been one of the most impactful learning and development solutions Logitech has implemented. By working one-on-one with BetterUp coaches, Logitech managers were equipped to better manage their mindsets and ultimately, have developed into stronger leaders. BetterUp can individually touch employees across your entire organization, regardless of their function, team, and location. Senior Director of Learning & Development at Logitech, Jessica Amortegui says, “If you want to significantly increase the impact of your learning and development programs, BetterUp coaching is the way to do it.”
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BetterUp

How to Select the Right Content Management System

Published By: Adobe     Published Date: Jul 10, 2019
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution.
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Adobe

A better customer experience for IBM WebSphere Commerce Shops

Published By: Gleanster Research     Published Date: Aug 30, 2013
Supercharge your online shop! By combining the First Spirit CMS and IBM WebSphere Commerce you get the freedom and flexibility you need to establish a meaningful and personalized consumer experience across almost any touch-point. That means more flexibility and more revenue.
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Gleanster Research

The Importance of Onboarding: Maximizing Client Satisfaction

Published By: Epsilon     Published Date: Aug 23, 2012
Onboarding is a critical marketing process that helps dial in new and existing customers to your organization, introduces products to meet specific needs, and ends with high-touch service that engages consumers.for the long term.
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onboarding, account retention, crm, customer relationship marekting, customer retention strategies
    
Epsilon

Marketing to Millennials: How to Engage a Generation of Visual Buyers

Published By: Curalate     Published Date: Jan 09, 2017
Learn how leading brands are influencing millennial shopping behaviors across key digital touch points. Download now!
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millennials, digital touchpoint, product-level image
    
Curalate

Creativity on the Fly: The Rise of Lifestyle Content for Travel Brands

Published By: Curalate     Published Date: Jan 10, 2017
Driving authenticity from dreaming to sharing. Download this guide from Curalate to learn more.
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visual content, digital touchpoint, lifestyle content
    
Curalate

Building a Personalized Content Strategy with Nanorep

Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
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customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy
    
Nanorep

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
    
Bronto

10 Counterproductive Performance Management Assumptions You're Still Making

Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
58% of executives believe their current performance management approach neither drives engagement nor leads to high performance. It’s high time to make some changes and adapt performance management strategies to better reflect the changing dynamics of the modern workforce and ensure employees reach their potential. Check out “10 Counterproductive Performance Management Assumptions You're Still Making” and see how you can improve your talent development initiatives to increase the productivity and impact of your employees. In this ebook, we'll touch on: • how goals are set and achieved • flaws and biases in manager's assessments • what truly motivates employees • and more Download your copy and get started!
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performance management, performance, performance appraisal, employee engagement, goals, reviews, learning management system, performance management software
    
Cornerstone OnDemand

Customer Activation - Marketing With A Measurable Purpose

Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing, customer lifecycle
    
Marketo

Adobe Campaign: Touchpoint Marketing Guide

Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions
    
Adobe

Touching the Infinite

Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
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mobile maturity, digital experience, mobile marketing investment, mobile strategy
    
Adobe

More Precious Than Gold

Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe

B2B Digital Trends

Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe

Automatização da colocação de aplicativos em prática com implementação sem intervenção

Published By: CA Technologies     Published Date: Jun 04, 2015
As organizações ágeis de hoje delegam às equipes de operações um tremendo desafio: implementar novas versões em produção imediatamente depois de completar o desenvolvimento e a prova. Para garantir a implementação exitosa dos aplicativos, se requer um processo automático e transparente. Este proceso é conhecido como Zero Touch Deployment™. Este white paper revisa os dois enfoques de Zero Touch Deployment: uma solução baseada em scripts e uma plataforma de automatização da implementação. O artigo explica como cada um pode resolver os principais desafios tecnológicos e organizacionais que enfrentam as organizações ágeis quando elas se dispõem a por em prática um sistema de implementação automática.
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CA Technologies

Discover the Power of Less: Making AP Automation a Reality

Published By: Coupa     Published Date: Mar 07, 2016
Less can really mean more. Less paper pushing and less human touch mean more visibility, more compliance and more savings across the organization. Download your guide to touchless e-Invoicing to learn why.
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Coupa
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