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How to Drive More Traffic Without Increasing Budget

Published By: MarkMonitor®     Published Date: Apr 25, 2013
Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!
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driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies, cut cpc spending
    
MarkMonitor®

The Conversation Index Vol. 7

Published By: Bazaarvoice     Published Date: Nov 05, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, shopper conversations, social data, research peaks, holiday shoppers, customer feedback, cyber monday, black friday, mobile shoppers, improvement research, business activity monitoring, business intelligence, change management, customer relationship management, ebusiness
    
Bazaarvoice

B2B Content Strategies: 3 Steps to Content That Drives Traffic & Leads

Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility

360 Degree Marketing Intelligence: The Ultimate Guide to Integrating CRM and Google Analytics Data

Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility

International Institute for Analytics: IoT in Retail: Engaging the Connected Customer

Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS

Brand TLD: Shortcut That Helps Revenue and Search Engine Ranking

Published By: Neustar Registry     Published Date: Oct 03, 2011
A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.
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domain, domains, domain names, new tlds, ntlds, brand marketing, campaign management, cmo, "chain of trust, " domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity, counterfeit protection, neustar, registry
    
Neustar Registry

Building a Business Case: The Value of Owning a Top-Level Domain

Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
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seo, tlds, brand, community, gtlds, roi, icann, internet regulation, brand protection, brand marketing, campaign management, cmo, domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity
    
Neustar Registry

Cars.com increases website traffic by 145 million visits

Published By: IBM     Published Date: Oct 01, 2012
Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.
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case study, cars, user experience, customer experience management, application management, content delivery, content management system, business technology
    
IBM

Wan Deduplication: Getting More by Sending Less

Published By: Silver Peak     Published Date: Oct 28, 2013
In recent years, data deduplication has made its ways from the storage to the networking community. More specifically, it has become an important tool for optimizing application performance across the WAN. By eliminating the transfer of repetitive IP traffic, deduplication significantly improves WAN utilization and accelerates data transfers between geographically disperse locations. This saves bandwidth costs and helps to overcome many obstacles when communicating across a WAN. This paper discusses how WAN deduplication works, and how it can be effectively deployed as a complement to existing storage deduplication solutions.
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wan, silver peak, deduplication, storage, data management
    
Silver Peak

Exploring the Fundamental Differences Between Network Memory and Application Caching

Published By: Silver Peak     Published Date: Oct 28, 2013
Enterprises have long been battling the inherent performance limitations of Wide Area Networks (WANs) when delivering applications to remote offices. Caching emerged in the 1990’s as a potential way of addressing this problem, accelerating the performance of specific applications, such as web services, while reducing overall WAN traffic. While caching achieved reasonable success for a few short years, the market for these point products ultimately subsided as a result of several operational and functional limitations. Enterprises require an application acceleration solution that spans all types of traffic, one that is easy to manage, and 100% data coherency when supporting business-critical applications. This white paper will address these issues and offer a solution that addresses these enterprise requirements. The result is a complete solution for improved application delivery across a distributed enterprise environment.
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silver peak, network memory, application caching, wan, caching, networking
    
Silver Peak

18 Critical Steps to Prepare Your Site for Seasonal Traffic

Published By: PEER 1 Hosting     Published Date: Dec 16, 2013
A Peer1 Guide to Ramping up eCommerce Websites for the Holidays : 18 Critical Steps to Prepare Your Site for Seasonal Traffic.
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peer 1 hosting, seasonal traffic, peer1 guide, ecommerce, website traffic, holiday revenues
    
PEER 1 Hosting

The Need to Rethink the WAN - by Dr. Jim Metzler

Published By: VMware SD-WAN by VeloCloud     Published Date: Dec 19, 2014
Traditional WAN technologies are a mismatch for modern branch networks. Enterprises need branch offices to be up and running quickly. Branch WAN costs are increasing dramatically. So is WAN traffic. IT departments are losing visibility and control. This is not sustainable. There has to be a new way!
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wan, mpls, velocloud, cloud-based, it departments, software development
    
VMware SD-WAN by VeloCloud

6 steps to mastering dynamic landing pages

Published By: Intercom     Published Date: Apr 05, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities.
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Intercom

Optimizing Tools for 40G and 100G

Published By: VSS Monitoring     Published Date: Jun 17, 2014
Read this Solution Guide to learn how to optimize monitoring & security for 40G & 100G networks While network owners are migrating to 40G & 100G infrastructures, most tools available today cannot ingest high-speed traffic. They lack both the physical interfaces and processing power to do so.
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vss monitoring, bandwidth, network, infrastructure, 40g, 100g, interface, networking, business technology
    
VSS Monitoring

Optimizing Network Monitoring in High Frequency Trading Environment

Published By: VSS Monitoring     Published Date: Jul 09, 2014
Learn how to optimize network monitoring in high-frequency trading (HFT) When a millisecond can cost a $1 million-plus, there's no tolerance for packet loss or latency. Download this white paper to learn how: The bursty data traffic of HFT can overwhelm networks & their legacy monitoring systems.
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vss monitoring, network monitoring, security, threats, cyber terrorists, security protocols, high frequency trading, it management
    
VSS Monitoring

10 Questions to Ask a Live Chat Provider

Published By: Bold Software     Published Date: Mar 15, 2010
If you've downloaded this guide then you already know how a live chat implementation can simultaneously help your business cut support costs and boost online conversions. If you've started investigating solutions then you also know there are a confusing number of choices available. The ten questions listed below can help you to find the right product for your business.
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bold software, chat, live chat, e-service, internet retailers, traffic, customer service, benchmarks
    
Bold Software

Performance Bicycle attracting high value traffic

Published By: IBM     Published Date: Apr 15, 2015
Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.
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e-commerce, content management, conversion, quality of service, sales & marketing software, sales automation, content integration, customer experience management
    
IBM

Reducing the Burden of Administration for Email Content Control, Compliance & Policy Enforcement

Published By: Nemx Software Corporation     Published Date: Oct 23, 2007
Email compliance, security and content policy enforcement is a growing priority for all organizations.  Email content control solutions provide real-time scanning of email traffic and provide the foundation for proactive enforcement of regulatory and corporate policies.  However, the administrative burden associated with policy management imposed by most such products is significant.
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email security, security management, policy administration, policy management, policy-based, policy based, email compliance, compliance, nemx, policy based management, security policies, microsoft exchange
    
Nemx Software Corporation

How to Boost Your Earnings Per Click - A Special Report for Publishers and Ad Networks

Published By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click, ppc, bad click, bad clicks
    
Click Forensics

How Can Advertisers Control the Quality of their Online Ad Traffic?

Published By: Click Forensics     Published Date: Aug 13, 2008
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns.  Also includes a real advertiser’s perspective on driving better traffic quality.  Listen now!
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click forensics
    
Click Forensics

6 Ways to Boost Holiday Sales & Fuel Year-round Growth

Published By: Bazaarvoice     Published Date: Aug 01, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
Tags : 
bazaarvoice, holiday sales, growth, cyber monday, boxing day, review usage, traffic
    
Bazaarvoice

SEO Demystified: 5 Golden Rules for Success

Published By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
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webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords, analysis, traffic
    
Webmarketing123

ROI of Network Monitoring Switches: Three Case Studies

Published By: EMA     Published Date: Aug 21, 2012
As network traffic continues to grow, network-based security, performance and compliance monitoring becomes increasingly critical.
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ema, ixia, roi network, trafficing, jim frey, security
    
EMA

WhitePages Protects their Rich Database

Published By: Splunk     Published Date: Apr 16, 2012
Read how Splunk enabled WhitePages, the largest on-line directory of people and businesses, to protect the site's content and the brand by monitoring abusive site traffic and learn how Splunk's in-house search eliminated a data warehouse investment.
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splunk, whitepages, traffic, warehouse, data warehouse, directory, investment, threats data, analyzying, decision making, ime-series data, log management, log management software, manage logs, analyze logs, log analyzer, security log analysis, log management intelligence, log management compliance, compliance
    
Splunk

The Inbound Marketing Guide for Link Building

Published By: Optify     Published Date: Aug 03, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
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inbound marketing, b2b, lead generation, seo, search engine optimization, content marketing, social media
    
Optify
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