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In-House or Outsourced: The modern SEM debate

Published By: ComCorp     Published Date: Oct 08, 2009
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
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seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, comcorp
    
ComCorp

Cracking the Content Code

Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, business analytics, marketing automation, data integration
    
BrightEdge

Simplify Your Network

Published By: Cisco     Published Date: Nov 18, 2015
Imagine you manage a warehouse for a small shipping firm. You have a simple job: route packages. But your employer expands to 25 western cities and 50 locations. After further expansion you now need to track packages coming by truck, rail, and plane and route them based on contents and weight to 10,000 different locations worldwide. While keeping traffic in and out tightly secured, making sure each package reaches its destination on time, and without going over budget. You might be wondering how things could get so complicated so quickly. But as an IT professional, you are nodding your head, because it all sounds very familiar.
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cisco, network, business growth, virtual network, networking, security
    
Cisco

Who's Blogging What: 2010 Facebook Page Marketing Guide

Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
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hubspot, facebook, social media, marketing, blog, bloggers, blogging, page, business page, traffic, roi, branding
    
HubSpot, Inc.

Top 8 Tips to Supercharge your Website with Online Video

Published By: iSpeakVideo     Published Date: Mar 27, 2009
Thinking of adding video to your site? Read this guide to learn why it is important to use online video to increase conversions on your site and practical suggestions on the best ways to accomplish your goal.
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ispeakvideo, online video, internet tools, website tools, website usability, website development, conversion rates, video communication, roi, multi-sensory, video production, virtual spokespeople, crm, user experience, user’s target, ivideo headers, video presentations, traffic management, video banners
    
iSpeakVideo

Clear Voice Over Wi-Fi in the Enterprise

Published By: Ruckus Wireless     Published Date: Oct 16, 2008
This free white paper clearly explains how to optimize existing networks for Voice Over Wi-Fi (VoFi). Learn how to fight both known and hidden sources of RF voice interference; how to prioritize traffic flows, so voice always comes first; how properly planning your WLAN can dramatically improve handset battery life; how to arrange for roaming without annoying dropouts; and more. Download your free copy now.
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ruckus, access points, wifi, wi-fi, wlan, aps, networking, wireless, 802.11n, 802.11, mobile data systems, wireless communications, wireless infrastructure, wireless phones, wireless service providers, voice over ip
    
Ruckus Wireless

30 Proven Internet Marketing Strategies

Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
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internet marketing, infusionsoft, small business success, website effectiveness, traffic generation, list building, contact management, e-mail marketing
    
InfusionSoft

Infonetics Research 2012 DDoS Prevention Appliance Report

Published By: Arbor Networks     Published Date: Mar 06, 2013
According to Infonetics Research, the DDoS market is being driven by high visibility attacks, Internet traffic growth, enterprise, mobile and managed security services demand. Learn more with this Infonetics Research report on DDoS.
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arbor networks, ddos, security, infonetics, prevention appliance report, data management, business technology, data center
    
Arbor Networks

Campaign Landing Page

Published By: Cisco     Published Date: Jan 05, 2015
The four pillars of computing — cloud, mobility, social, and analytics — are driving new levels of network innovation in datacenter networks. These forces are now buffeting the datacenter along with virtualization and the Internet of Things (IoT), resulting in sweeping changes in traffic patterns that expose the limitations of traditional networks and their operational models. To become a resource rather than a bottleneck to overall datacenter performance, the network must deliver not just exceptional performance and scalability but also unprecedented automation and orchestration that can yield agility, flexibility, and service velocity. This Technology Spotlight examines these key trends and discusses the role that Cisco's Application Centric Infrastructure (ACI) plays in addressing these ongoing challenges for enterprise IT and network managers.
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cloud computing, infrastructure, marketplace, application, hybrid, enterprise, it management, enterprise applications
    
Cisco

Next-Generation Network Security: A Buyers’ Guide

Published By: Cisco     Published Date: Jan 15, 2015
Today’s adversaries continue to increase their capabilities faster than the defenses deployed to stop them. Whether they are obfuscating their attacks or hiding malicious code within webpages and other files, they are making it more and more difficult to profile and identify legitimate network traffic. This is especially true in firstgeneration network security devices that restrict protection and policies to ports and protocols.
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firewall, buyers guide, protocols, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, it management, data management
    
Cisco

Running Out of Bandwidth? Take a Fresh Look at 100G

Published By: Cisco     Published Date: Jan 15, 2015
Service providers around the world share concerns about running out of bandwidth. Business challenges surrounding continued bandwidth growth, linked to video, mobility, and cloud applications, are significant. Service providers also report declining revenue from a cost-per-bit perspective, so not only does the network need to grow, it also needs to grow more cost effectively. The Cisco Virtual Networking Index™ (Cisco VNI™) predicts that over 50 billion devices will be connected over these networks by 2020. The network effects of the Internet of Things, LTE mobility, and mobile video are just beginning to be understood. In a world where mobile device network additions are growing four times faster than the population, and machine-to-machine (M2M) device network additions are growing five times faster than mobile device additions, this problem is clearly becoming highly important and requires a good solution.
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cloud, growth, traffic, projection, account, network, it management, enterprise applications
    
Cisco

The Bandwidth Race Is On for 100 Gbps

Published By: Cisco     Published Date: Jan 15, 2015
Traditional 100 Gbps pluggable optics (CFP and CFP2) haven't been keeping pace with the ASIC/CMOS technology scale, which drives network bandwidth. CMOS photonics is closing the gap. By taking advantage of CMOS technology, Moore's Law can be applied to optical network applications for the rst time, and Cisco has delivered on Cisco CPAK™—a CMOS photonics-enabled technology.
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cloud, growth, traffic, projection, account, network, it management, enterprise applications
    
Cisco

The 100G Challenge and Beyond

Published By: Cisco     Published Date: Jan 15, 2015
While this dramatic growth occurs, projections call for the cloud to account for nearly two-thirds of data center traffic and for cloud-based workloads to quadruple over traditional servers. That adds another element to the picture: changing traffic patterns. Under a cloud model, a university, for example, can build its network to handle average traffic volumes but then offload data on heavier trafficked days to a public cloud service when demand dictates, such as when it’s time to register for the next semester of classes.
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cloud, growth, traffic, projection, account, network, it management, enterprise applications
    
Cisco

Free Guide: 10 User Engagement Metrics Everyone Can Use

Published By: Yottaa, Inc.     Published Date: May 09, 2014
Increasing user engagement is a primary goal for any website, but measuring it isn’t easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your site’s user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
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user engagement, conversion optimization, cro, conversion rate, bounce rate, cart abandonment, traffic, web performance, performance monitoring, benchmarking, ecommerce, m-commerce, mobile commerce, mobile optimization, google analytics, a/b testing, business analytics
    
Yottaa, Inc.

Application, Usage and Threat Report

Published By: Palo Alto Networks     Published Date: Jun 19, 2014
The Application Usage And Threat Report provides an analysis of applications and their link to cyber threats within the enterprise. The report summarizes network traffic assessments performed worldwide in more than 5,500 organizations where 2,100 applications, 16,000 unique threats and billions of threat logs were observed.
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palo alto, application security, security, cyberattack, hackers, cybercrime, online threat, internet security, social media security, network security, email security, hacker detection, web service security, data protection
    
Palo Alto Networks

Riverbed Optimization System (RiOS) 8.5.1: A Technical Overview

Published By: Riverbed     Published Date: Aug 19, 2014
Riverbed Optimization System (RiOS™) is the software that powers Riverbed’s unique award-winning line of Steelhead™ application acceleration appliances and Steelhead Mobile client software.
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optimization, wan bandwidth, high-latency, traffic, wan, wide area networks
    
Riverbed

Four Little-Known Ways WAN Optimization Can Benefit Your Organization

Published By: Riverbed     Published Date: Aug 19, 2014
Over the past nine years, WAN optimization has transformed from a point-product that solved isolated problems into a strategic cornerstone for application delivery. New acceleration capabilities boost user productivity and satisfaction while reducing time to market. WAN optimization can now be more flexibly integrated into environments to accelerate diverse traffic types, and it includes functionality such as inbound QoS, network performance visibility, and application-intelligent control.
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wan optimization, benefit, flexibility, network performance, user productivity, networking
    
Riverbed

10 Steps to Application and Network Performance Nirvana

Published By: Riverbed     Published Date: Sep 05, 2014
If you work on a network operations team, you know how increasingly hard it is to understand and ensure application performance for your end users. You need visibility into areas where issues may occur – end-user devices, network and infrastructure – in order to identify and diagnose problems quickly and minimize downtime. But it hasn’t been easy to gain this level of visibility across the WAN or hybrid network without deploying additional probes, packet capture devices or remote site technicians. Blind spots are everywhere making it difficult to focus on managing and monitoring the applications that matter the most to your business. And when nearly 50% of a network’s traffic is web-based and it all looks the same to the network, identifying your important applications and staying ahead of their performance problem is more difficult than ever. That could mean inefficient troubleshooting, longer time to resolution, and an overall lack of application intelligence. Who wants that?
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application, network, performance, nirvana, visibility, infrastructure, enterprise applications
    
Riverbed

Grow your business with a scalable network

Published By: HP     Published Date: Aug 26, 2014
SMBs need a robust, scalable network capable of handling any workload securely and reliably. It's critical to select network switches, routers, and wireless access points with the capabilities needed for today's traffic and tomorrow's growth, including mobile and BYOD computing. As part of HP’s Just Right IT program for SMBs, HP Networking solutions are purpose-built for growing businesses. Learn what to look for in networking technology, and how HP can help you create a network that will keep pace with your business growth.
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data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable, retention, protection, robust, scalable, byod, networking, knowledge management
    
HP

Just Right IT for small and midsize businesses

Published By: HP     Published Date: Aug 26, 2014
HP Just Right IT solutions address the networking needs of the SMB customer, no matter size or maturity level. HP OfficeConnect small business solutions provide plug-and-play wired and wireless switches with advanced features that support the needs of your growing business. HP Networking mid-market solutions, based on the HP FlexNetwork architecture, support wired and wireless networking, cloud computing, and rich-media traffic. HP also offers comprehensive network Support Services to help manage your network, mitigate risks and downtime, and increase the business value of your technology. Find out more.
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data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable, retention, protection, plug, play, customer, traffic, rich-media, computing
    
HP

A holistic approach to your BYOD challenge

Published By: HP     Published Date: Aug 26, 2014
More and more enterprises are adopting “bring your own device” (BYOD) initiatives to let employees choose the device they use. The HP BYOD solution, based on the HP Intelligent Management Center (IMC), offers a single-pane-of-glass network and user management solution for your entire network. With an HP BYOD solution, you can efficiently manage your entire infrastructure, secure personally owned devices, and monitor BYOD traffic. HP IMC also goes beyond the unified BYOD essentials by delivering converged management across various networks—physical and virtual, wired and wireless, and Software-Defined Networking (SDN). Discover how.
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byod, holistic, data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable, retention, protection, guesswork, agility, cost-saving, software development
    
HP

How UGC Helps You Get High Quality Traffic

Published By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
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yotpo, ecommerce, ugc, high quality traffic, marketing solutions, ecommerce solutions
    
Yotpo

Pura Vida Uses Yotpo to Boost Sales and Social Traffic

Published By: Yotpo     Published Date: Aug 12, 2015
Read this case study today to discover how Pura Vida used Yotpo to boost not only their sales but social traffic as well!
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yotpo, pura vida, social traffic, sales solutions, sales enablement
    
Yotpo

How to Improve a Lead Generation Campaign

Published By: Act-On     Published Date: Jan 07, 2016
We’ve reached out to a number of the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month!
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lead generation, best practices, ebook, web traffic
    
Act-On

Improving Lead Quality in B2B Search Marketing

Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
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