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35 Ways to Turn User-Generated Content Into Real Revenue

Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate

Black Diamond - Case Study

Published By: ExpertVoice     Published Date: Jun 14, 2019
Grab your harness as we take a deeper look into how Black Diamond partnered with ExpertVoice to assist with a product launch. When Black Diamond decided to manufacture their own climbing shoe, they knew how critical a successful launch would be to long- term success: the climbing shoe market is dominated by one manufacturer, and climbers are an extremely loyal group. Breaking into the market would be tough. Although ExpertVoice had a daunting task ahead of them, they knew honing in on Experts spreading wordof- mouth recommendations was key to a successful product launch.
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ExpertVoice

Case Study - Sunwarrior

Published By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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ExpertVoice
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