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Selling With Social: How Social Curation Drives Engagement And Sales

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, marketing, social, media, curation, engagement, sales, content, brand
    
Bazaarvoice

iCIMS Social Recruiting Platform; Recruit Using Facebook, LinkedIn, Twitter and Many More

Published By: iCims     Published Date: Aug 16, 2013
iCIMS Social Distribution enables organizations to source, recruit, and hire the best talent through social networks with enhanced employee referral campaigns and automated job publishing.
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recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
    
iCims

Securing Applications: It’s More Than a Compliance Issue

Published By: SPAN Systems     Published Date: Aug 30, 2013
2013 was a challenging year for major companies fighting high-profile security breaches. Apple, Twitter, Facebook, Microsoft, Tumblr, Burger King, Jeep, Evernote and The New York Times are just a few of the big-name organizations that had to combat security problems.
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securing applications, compliance, security, applications, security, firewall, compliance issues, loopeholes, ddos, denial of service, application security, business technology
    
SPAN Systems

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

The Pros & Cons of Social Media Marketing: Surviving & Thriving in the Era of User Generated Content

Published By: TRUSTe     Published Date: Dec 08, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites.
Tags : 
truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe

The Naked Truth About Social Media ROI

Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing
    
BzzAgent

Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite

Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak

5 Best Practices for Enterprise Collaboration Success

Published By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.
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social text, enterprise collaboration, collaboration, enterprise, tco, total cost of ownership, social networking, blogging, twitter, facebook, adoption rate, adoption, ldap, email integration, mobile, budget
    
Social Text

5 Biggest Blunders to Avoid with Enterprise Collaboration

Published By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
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blunders, social text, collaboration solution, collaboration, tco, total cost of ownership, social networking, blogs, wikis, twitter, facebook, web 2.0, adoption, adoption rate, ldap, linkedin, mobile, email integration
    
Social Text

Six Steps to Successful Enterprise Collaboration Implementation

Published By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn the steps to successfully roll out an enterprise collaboration solution and help your organization embrace a more collaborative, transparent and effective way of working. Introducing a social software solution carries with it a unique set of challenges and opportunities, and requires a new roll-out approach. The approach outlined in this paper has been honed over thousands of customer implementations to generate the fastest adoption across your enterprise.
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socialtext, social networking, collaboration, enterprise collaboration, social media, twitter, linkedin, facebook, recruiting, dashboards, wiki, blog, blogging, ldap, tco, total cost of ownership, saas, software-as-a-service
    
Social Text

Seven Content Strategies to Build Trust with Today's Savvy Consumers

Published By: Junta42     Published Date: Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
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trust, junta 42, marketing content, ebook, target audience, digital noise, branding, loyalty, self-serving promotion, social networking, google, twitter, technorati, boardreader, mastercard, trusted
    
Junta42

What's in a Name? Plenty. The Crucial Value of Reputation Management in the Digital Age

Published By: Visible Technologies     Published Date: Jul 24, 2009
The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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social networking, digital age, reputation, social networking, visible technologies, facebook, twitter, youtube, blog, blogs, wiki, communication, control conversations, reputation management, web 2.0, media channels, collaboration, collaborative, alerts, saas
    
Visible Technologies

Win more customers with CRM in social media

Published By: Sage SalesLogix     Published Date: Oct 24, 2008
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. *Cone 2008 Business in Social Media Study
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crm, customer relationship management, socially empower, social crm, sage, sales tools, blog, twitter, facebook, new media, social media, customer centric, customer-centric, customer service, service, retention, loyalty, growing, growth, profitable
    
Sage SalesLogix

Managing Your Social Presence: A Marketer's Guide for Managing Social Media

Published By: Direct Message Lab     Published Date: Oct 02, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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social media, social networks, social media management, social media agency, dml, direct message lab, facebook, twitter
    
Direct Message Lab

The Social Marketplace: Extend Collaboration, Knowledge Sharing & Networking to Customers

Published By: IGLOO Software     Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
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social marketplace, igloo, collaboration, facebook, linkedin, twitter, web 2.0, loyalty, erp, crm, google analytics, collaborative commerce, information management
    
IGLOO Software

Social Identity: 7 Best Practices for Driving Registrations

Published By: Gigya     Published Date: Jun 30, 2010
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.
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gigya, social identity, social media, branding, brands, facebook, myspace
    
Gigya

4 Steps to Creating an Interactive Website

Published By: Verio Inc.     Published Date: Oct 15, 2010
Are you getting the most from your online business? Download this guide for videos and demonstrations that show how turn your informational, online brochure into an interactive tool, with a Verio cPanel VPS Hosting solution.
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verio, ecommerce, whm, vps, hosting, cpanel, vps, blogging, software, cpanel, hosting, wordpress, twitter, virtual private server
    
Verio Inc.

How to Make Social Media Work for Your Business

Published By: Verio Inc.     Published Date: Oct 15, 2010
Download this guide for videos and demonstrations that show how to integrate social media into your business strategy for transforming prospects into customers.
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verio, ecommerce, whm, vps, hosting, cpanel, vps, blogging, software, cpanel, hosting, wordpress, twitter, virtual private server
    
Verio Inc.

iCIMS Social Recruiting Platform; Recruit Using Facebook, LinkedIn, Twitter and Many More

Published By: iCIMS     Published Date: Jul 12, 2013
iCIMS Social Distribution enables organizations to source, recruit, and hire the best talent through social networks with enhanced employee referral campaigns and automated job publishing.
Tags : 
icims, recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
    
iCIMS

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 13, 2013
Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, rightnow cloud service, contact center, valued customers, social-enabled customer service, customer conversations, social media, twitter, facebook, crowd service, agent-assisted service, crowd-sourced knowldge, best practices, business process management, customer interaction service, customer satisfaction, customer service, collaboration, customer experience management
    
Oracle

A Modern Marketer’s Guide to Successful Buyer Relationships

Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost

15 Ideas to Grow with Digital Marketing

Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing, twitter followers, marketing metrics, best practices, business intelligence, business metrics
    
Vocus

Tackling the Big Data Deluge in Science with Metadata

Published By: General Atomics     Published Date: Jan 13, 2015
The term “Big Data” has become virtually synonymous with “schema on read” unstructured data analysis and handling techniques like Hadoop. These “schema on read” techniques have been most famously exploited on relatively ephemeral human-readable data like retail trends, twitter sentiment, social network mining, log files, etc.
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general atomics, big data, metadata, nirvana, hadoop, storage area networks, storage virtualization, server virtualization, data warehousing, data deduplication, data center design and management, colocation and web hosting
    
General Atomics

Maximizing Your ROI During Peak Seasons with Web and Facebook Retargeting

Published By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
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marin software, cpm, sales, retargeting, facebook advertising, twitter ads, facebook ads, crm, roi, web marketing, smart phones, marketing automation, return on investment, collaborative commerce, business technology
    
Marin Software
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