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The Surest Path to Social Publishing

Published By: Acquia     Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Tags : 
social publishing, acquia, customer service, brands, web content, social media, publishing, publish
    
Acquia

Five Best Practices for Achieving Social Media ROI

Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On

10 Things Marketers Should be Doing on Twitter

Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
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social media, hashtag, marketing, strategy, best practices, guide
    
Act-On

Worldwide Social Network Ad Spending Forecast: Robust Growth Set to Continue Through 2014

Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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social marketing, social network ad, ad spending trends
    
Adobe

Caesar’s Success Story

Published By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
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social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
    
Adobe

eMarketer Social Ads Spend Forecast through 2014

Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
    
Adobe

Social Intelligence Report

Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement
    
Adobe

Social Intelligence Report

Published By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : 
social media, digital, brands, marketing campaign, consumer, digital marketplace
    
Adobe

Strategies for Successful Enterprise Collaboration: Balancing People, Process and Technology

Published By: Akamai Technologies     Published Date: Apr 26, 2010
Collaboration in the enterprise requires a triumvirate of people, process and technology to be successful. With the plethora of collaboration applications available today, both IT professionals and collaboration business users alike need to take a holistic approach to be successful with collaboration. This paper lets you know about some of the common pitfalls and how to avoid them.
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akamai, collaboration, collaboration software, firewall, enterprise software, web conferencing, travel costs, twitter
    
Akamai Technologies

Social Media for Small Business

Published By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
    
BatchBlue Software

UK Social Commerce Trends Report: Key takeaways from Social Commerce Summit London 2010

Published By: Bazaarvoice     Published Date: Nov 02, 2010
Each year, the Social Commerce Summit London brings together innovative brands and thought leaders to share best practices and trends in social media. This paper encapsulates the highlights and key learnings from this event.
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bazaarvoice, engagement, empowerment, uk shopper, channel switch, social media, twitter, facebook
    
Bazaarvoice

Selling With Social: How Social Curation Drives Engagement And Sales

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, marketing, social, media, curation, engagement, sales, content
    
Bazaarvoice

Selling With Social: How Social Curation Drives Engagement And Sales

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, social curation, engagement, proliferation, social channels, social content, customer feedback, drive engagement
    
Bazaarvoice

Social Media and the Workplace- To Be or Not to Be?

Published By: Berkshire Associates     Published Date: Aug 30, 2010
Does your workforce have a social media policy established? According to a study commissioned by Robert Half Technology, an IT staffing company, "Fifty-four percent of U.S. companies say they've banned workers from using social networking sites like Twitter, Facebook, LinkedIn, and MySpace, while on the job."
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social media, human resources
    
Berkshire Associates

Using Social Media for Business Marketing

Published By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
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social media, business, social network, marketing, twitter, facebook, linkedin, branding
    
Berry Network, Inc.

Maximizing Smartphone Value: Standardize and Simplify

Published By: BlackBerry     Published Date: Mar 23, 2010
Mobility is the future of business; more business is conducted in real time and between geographically dispersed situations than ever before. Also, mobility ties closely into important collaboration trends including the increasing use of social networking tools such as Facebook, LinkedIn and Twitter. The smartphone- a symbol of an increasingly mobile and interconnected population-is a familiar piece of technology for most employees.
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blackberry, mobile applications, cio, pim, voip, smartphones, it communication, microsoft exchange
    
BlackBerry

The Top Four Business Risks of Social Media

Published By: Blue Coat Systems     Published Date: Jul 07, 2011
View this paper now to explore the top four security risks businesses face when using social networks. In addition, discover various ways to protect against and mitigate these risks.
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blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway
    
Blue Coat Systems

The Top Four Business Risks of Social Media

Published By: Blue Coat Systems     Published Date: Oct 24, 2011
View this paper now to explore the top 4 security risks businesses face when using social networks and ways to protect against and mitigate the risks.
Tags : 
blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway
    
Blue Coat Systems

WebPulse Collaborative Defense: Proactively Defending Your Network Against Malware

Published By: Blue Coat Systems     Published Date: Oct 25, 2011
The WebPulse delivers fast and effective Web 2.0 threat protection for 75 million users worldwide. Find out more about how WebPulse can protect you!
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webpulse, defense, malware, security, protection, blue coat, insider threats, security
    
Blue Coat Systems

Blue Coat WebFilter: Delivering the web access your users want with the control you need

Published By: Blue Coat Systems     Published Date: Oct 25, 2011
Blue Coat WebFilter is best-in-class for web threat protection, but content filtering databases have another key role to play: control of Internet use
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blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway
    
Blue Coat Systems

Balancing Social Networking with Network Security Objectives

Published By: Blue Coat Systems     Published Date: Oct 25, 2011
IT and business leaders must ensure they have the right security strategies to protect against the rapid evolution of social networking threats
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blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway
    
Blue Coat Systems

Blue Coat WebPulse: Technical Overview of the WebPulse Collaborative Defense

Published By: Blue Coat Systems     Published Date: Oct 25, 2011
Take a look at this techincal overview to see how Blue Coat's defense systems, powered by WebPulse helps businesses get in front of malware networks
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blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway
    
Blue Coat Systems

The Top Four Business Risks of Social Media

Published By: Blue Coat Systems UK     Published Date: Nov 03, 2011
View this paper now to explore the top 4 security risks businesses face when using social networks and ways to protect against and mitigate the risks.
Tags : 
blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway
    
Blue Coat Systems UK

Balancing Social Networking with Network Security Objectives

Published By: Blue Coat Systems UK     Published Date: Nov 03, 2011
IT and business leaders must ensure they have the right security strategies to protect against the rapid evolution of social networking threats
Tags : 
blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway
    
Blue Coat Systems UK

How Waggener Edstrom Turned Social Data into Valuable Strategic Insights

Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
Tags : 
social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch
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