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Email in the Age of Social Media

Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail

eMarketer Social Ads Spend Forecast through 2014

Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
    
Adobe

Everything You Need to Know About Paid Social

Published By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that discusses the need for paid advertising with the rising decline of organic reach.
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paid ads, paid advertising, paid social advertising, facebook advertising, facebook ads, youtube ads, twitter ads, twitter advertising
    
Sprinklr

Facebook Advertising: The Social Commerce Lifeline for Small Businesses

Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
    
G/O Digital

Five Best Practices for Achieving Social Media ROI

Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On

Forget the Critics. What Is the Social Media Conversation?

Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this paper to learn how Crimson Hexagon performed contextual analysis of millions of social media conversations surrounding The Great Gatsby to find out exactly what people are saying about it on Twitter.
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online conversation, social media conversation, twitter
    
Crimson Hexagon

From 0 to 500,000 downloads - Lessons from building a podcast

Published By: Intercom     Published Date: Apr 05, 2018
This was our thinking when we began publishing a companion podcast to this blog in the summer of 2015. A blog is an ideal channel when your audience is glued to a screen, actively looking for new information they can quickly read or scanning Twitter for headlines. But what about during a morning office commute? An evening run? A weekend break from the MondayFriday grind of desk work?
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Intercom

Goldmine Now Works on iPad and iPhone

Published By: GoldMine     Published Date: Feb 28, 2013
Watch this demo and learn how to use GoldMine to help you manage your most precious asset, your business relationships--now on the iPad and iPhone
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social media tools, social media integration, goldmine, facebook, linkedin, twitter, iphone, ipad
    
GoldMine

How Metrics Effectively Measure Your Social Media Presence

Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how metrics effectively measure your social media presence and how they can help you understand which social channels your organization may need to focus more attention on.
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metrics, social media presence, social media, social channels, brand, facebook, twitter, linkedin
    
Spredfast, Inc.

How Social Listening Can Help You Understand Your Customers Better

Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how social listening can help you understand your customers and see how they are interacting and socializing with your brand.
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social listening, customers, brand, social interactions, social media, facebook, twitter, linkedin
    
Spredfast, Inc.

How to Attract New Customers on Facebook

Published By: Main Street Hub     Published Date: May 06, 2016
Learn best practices to engage with current and potential customers on your Facebook business page!
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub

How to Become a Social Recruiting Pro: Your Complete Guide to Using Twitter, Facebook, & LinkedIn

Published By: Gild     Published Date: Jun 10, 2015
In this ebook, we’re going to cut through the clutter and jargon. We will focus on showing you how to use social media to support your recruiting efforts, rather than just telling you why you need to use it.
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social recruiting, recruiting efforts, social media, leveraging social media, candidates' expertise
    
Gild

How to Define Your Brand Through a Social Presence

Published By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn the importance of creating a social media presence for your brand and see how it can create a better customer experience and generate brand loyalty.
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social presence, brand, social media, customer experience, brand loyalty, twitter, facebook, linkedin
    
Spredfast, Inc.

How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools

Published By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
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goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook
    
Citrix Online

How to Find your Audience on Social Media: Using Social Data to Determine Your Social Media Mix

Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx

How to leverage online video in your social media channels

Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe

How to Make Social Media Work for Your Business

Published By: Verio Inc.     Published Date: Oct 15, 2010
Download this guide for videos and demonstrations that show how to integrate social media into your business strategy for transforming prospects into customers.
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verio, ecommerce, whm, vps, hosting, cpanel, vps, blogging
    
Verio Inc.

How to Make Social Media Work for Your Business

Published By: Verio     Published Date: May 04, 2011
Download this guide for videos and demonstrations that show how to integrate social media into your business strategy.
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verio, website, social media, integrate social media, facebook, twitter, linkedin, application integration
    
Verio

How to Master Twitter for Your Business

Published By: Main Street Hub     Published Date: May 06, 2016
This essential guide contains everything you need to know about using Twitter for your business. Learn how to attract new customers, continue conversations with existing customers, and keep them coming back!
Tags : 
local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
    
Main Street Hub

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 01, 2013
Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, rightnow cloud service, contact center, valued customers, social-enabled customer service, customer conversations, social media
    
Oracle

How to Socially Enable Your Contact Center

Published By: Oracle     Published Date: Nov 13, 2013
Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful.
Tags : 
zenithoptimedia, oracle, rightnow cloud service, contact center, valued customers, social-enabled customer service, customer conversations, social media
    
Oracle

How to Step into Social Media: A No-Nonsense Guide for Small and Medium Businesses

Published By: Plantronics     Published Date: Sep 27, 2013
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
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social media, facebook, twitter, customer relationship management, youtube, linkedin, marketing, brand awareness
    
Plantronics

How Top Brand Marketers Use Twitter

Published By: Simply Measured     Published Date: Jan 31, 2014
How does your brand’s Twitter activity compare to some of the biggest companies on the network?
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simply measured, twitter, marketing, branding, facebook, social media, twitter followers
    
Simply Measured

How Waggener Edstrom Turned Social Data into Valuable Strategic Insights

Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

HR Professionals - It's Time to Get Social (or Get Lost)

Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Tags : 
pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
    
PCRecruiter
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