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Extending Planning & Forecasting with Analytics

Published By: IBM     Published Date: Sep 03, 2013
As renowned cost accounting professor Chuck Horngren notes, corporate finance executives can deliver the greatest value by establishing the sturdiest foundation of timely, reliable and relevant facts. This analytical platform ultimately enables their organization’s most important measures – including revenue growth, return on invested capital and profit growth as measured by EBITDA – to outpace the financial outcomes of the competition. The goal is to support speed and effectiveness in decision-making.
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extending, planning, forecasting, analytics, ibm, financial analytics, support speed, knowledge management
    
IBM

The Campaigner® Guide to Effective Email Drip Campaigns

Published By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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email drip campaign, content marketing, crm, customer engagement, email marketing, big data
    
Campaigner

The Advertiser’s Guide to People-Based Marketing

Published By: Signal     Published Date: Nov 09, 2016
Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.
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signal, marketing, people-based marketing, conversions, brand experience
    
Signal

Backup Basics: Distributed Vs Centralized Backup

Published By: Eaton     Published Date: Jan 26, 2016
When designing a power protection scheme for their data center, IT and facilities managers must ask themselves whether a distributed or centralized backup strategy makes more sense. Unfortunately, there is no easy answer to that question. Companies must weigh each architecture’s advantages and disadvantages against their financial constraints, availability needs and management capabilities before deciding which one to employ. This white paper will simplify the decision-making process and lessen the potential weaknesses of whichever strategy you ultimately select.
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eaton, distributed backup strategy, centralized backup strategy, facility managers, data center solutions, it management, knowledge management, enterprise applications
    
Eaton

Optimize Customer Experiences with Digital Intelligence

Published By: IBM     Published Date: Aug 17, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, customer experience, commerce, customer experience analytics, data insights, digital intelligence, digital interaction, engagement
    
IBM

Optimize Customer Experiences with Digital Intelligence

Published By: IBM     Published Date: Oct 12, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience, knowledge management, enterprise applications, business technology
    
IBM

Maximizing Virtual Machine Performance

Published By: Dell     Published Date: Aug 16, 2013
"VM performance is ultimately determined by the underlying physical hardware and the hypervisor that serves as the foundation for your virtual infrastructure. This foundation has become simpler over the years, but there are still several areas that need to be fine-tuned to maximize the VM performance for your environment. Read the White Paper "
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virtual machine performance, performance, virtual machine, ip networks, windows, application integration, virtualization, infrastructure
    
Dell

Supercharge Salesforce.com initiatives with a 360° view of the customer

Published By: IBM     Published Date: Oct 01, 2014
Salesforce.com is an industry leading cloud CRM solution which helps organizations streamline and effectively manage sales processes, customers and opportunities. The effectiveness of these initiatives can be improved dramatically by providing Salesforce with a 3600 view of the Customer to overcome the limitation of fragmented data that Salesforce currently relies on. This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources. This data is integrated seamlessly within Salesforce.com to help your sales teams get a complete view of the customer to help find the right contacts, allocate resources efficiently and identify new opportunities. This helps your sales teams be more efficient, effective and ultimately improve your win rate and drive more revenue.
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salesforce, crm solution, data integration, data management, business intelligence, business process management, customer interaction service, customer relationship management
    
IBM

Protecting your company’s most critical information. Not all data is created equal

Published By: IBM     Published Date: Jul 17, 2018
Ensuring your data is compliant can be a fairly straightforward task. Your IT team works their way through the checklist, and stays out of trouble with lawyers and regulatory agencies. There’s value to that. But true data protection is more than regulatory compliance. In fact, even if you’re compliant, your organization could still be at risk unless you strategically identify and protect your most valuable data. Traditionally, you’ve been presented with IT security metrics—sometimes reassuring, other times alarming. But simply reviewing IT security metrics is not meaningful in and of itself. As an executive, you don’t evaluate issues in siloes. Instead, you excel at assessing issues in the broader context of your organizational operations. In other words, technical security data and metrics lack value unless viewed through the lens of business risk. When you’re presented with IT security metrics, your question is: What does this mean for my business? And ultimately, what data should I
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IBM

Protecting Your Company's Most Critical Information. Not All Data is Created Equal

Published By: IBM     Published Date: Oct 16, 2017
When you’re presented with IT security metrics, your question is: What does this mean for my business? And ultimately, what data should I be most concerned with? The point is, not all data deserves equal protection. A more effective approach is to understand: • Which data is most critical (also known as “crown jewels”)? • Where does that data reside? • How is it exposed to security risks? • What potential impact would a security breach to this data have on your organization? • What are the appropriate steps to take based on the data’s criticality?
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ibm, data, it security, data analytics
    
IBM

Microsoft Dynamics RoleTailored Business Productivity

Published By: Microsoft Dynamics     Published Date: Jul 23, 2007
Businesses don’t garner insights or make decisions. Businesses don’t close deals, invent new products, or find new efficiencies. People do. Companies excel when they empower their people to drive the business forward. But to see results, you also have to give your people the right tools, information, and opportunities—because success ultimately comes down to your people.
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microsoft, microsoft dynamics, productivity, people ready, people-ready, employee performance, business process automation, bpm
    
Microsoft Dynamics

The Expanding Role of the PR Professional

Published By: Vocus, Inc     Published Date: Dec 16, 2008
Analyze the expanded role of PR professionals as they lead strategic company initiatives.  Learn techniques to support business growth and ultimately the company’s bottom line.
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pr professionals, public relations, pr role, pr initiative, vocus, roi
    
Vocus, Inc

Creating the #1 iPhone Property App: 2ergo Mobilizes Rightmove's House Hunters

Published By: 2ergo     Published Date: Apr 09, 2010
When Rightmove wanted to be the first to provide an innovative and engaging mobile app that would move millions of iPhone users to access extensive property search functionality, they turned to 2ergo. Learn about the challenges Rightmove faced, the solution 2ergo provided, and the unbelievable results that were achieved, including how the app ultimately ranked in the top 30 Apple "Best Apps of 2009" chart.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
    
2ergo

The secret of IT Success? Enabling Choice and Control

Published By: SAS     Published Date: Mar 20, 2019
In today’s crowded analytics marketplace, who can you trust? What’s needed to deliver on the promise of transforming data into real value? And what do CIOs need to cost-effectively and successfully lead their organizations through changing technologies? For an organization to experiment with (and ultimately deploy) analytics, the responsibility falls squarely on the shoulders of IT. IT must provide secure access to lots of high-quality data, a friendly environment for experimentation and discovery, and a method for rapidly deploying and governing models. SAS can support an organization's journey toward becoming a data- and analytics-driven organization. We can help unlock the value by enabling with choices that make sense. Plus, we can show organizations how to get the most out of technology investments.
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SAS

Amplify Your Security to Fight Advanced Malware

Published By: Cisco     Published Date: Nov 17, 2014
The desire to invest in antimalware software can be stated simply: avoid malware infection. Malware can create back doors into your network; puts your information, assets, and sensitive intellectual property in peril; and ultimately jeopardizes your business operations, resulting in unspecified collateral damage to your brand. This paper discusses Large-scale data mining technologies, Cloud computing platforms and Deep-seated knowledge of threats facing enterprises.
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cloud-computing, malware, cisco, malware infection, amp, networking, security, it management
    
Cisco

Overcoming the Challenges of AP Invoicing

Published By: Esker     Published Date: Jul 09, 2019
Traditional, paper-based methods of AP invoice processing are associated with: Higher costs Lower visibility Longer processing times ...all barriers that ultimately impede business progress and the ability to gain a competitive advantage. The purpose of this white paper is to explore the specific challenges faced by companies using manual processing methods while shedding light on the key features and proven benefits of Accounts Payable Automation.
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Esker

To Outsource or Not to Outsource: That is the Network Security Question

Published By: SilverSky     Published Date: May 09, 2014
This paper discusses how to cost-effectively turn the tables and ultimately win the battle for securing the network. It discusses different options and the methodology for making critical decisions about how to tackle your network security challenges.
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silversky, outsource, network security, the cloud, value proposition, network security solutions, security options, security challenges
    
SilverSky

Creating a Digital Strategy to Provide Exceptional Digital Experiences

Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
    
IBM

From Social Media to Social CRM: Reinventing the Customer Relationship

Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship
    
IBM

ZK Research WP: A Data Center Fabric is Critical to a Next-Generation Data

Published By: Cisco     Published Date: Apr 10, 2015
The data center has gone through many major evolutionary changes over the past several decades, and each change has been defined by major shifts in architectures. The industry moved from the mainframe era to client/server computing and then to Internet computing. In 2011, another major shift began: the shift to a virtual data center. This has been the primary driver in enabling customers to transition to the cloud and ultimately IT as a service. The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
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cisco, zk research, data center, itaas, migration, cloud computing, applications, servers
    
Cisco

The Modern Marketer’s Online Meeting Primer

Published By: Cisco     Published Date: Nov 30, 2016
With the overwhelming amount of content bombarding everyone daily, marketers need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads With this modern marketer’s online meeting primer, you’ll have the best practices used by top marketers to turn leads into qualified sales opportunities and, ultimately, revenue.
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Cisco

Performance Analysis: Benchmarking Public Clouds

Published By: Internap     Published Date: Mar 30, 2015
Selecting an Infrastructure-as-a-Service (IaaS) provider can be a complex exercise that involves an array of considerations including business needs, budget, and application requirements. Buyers frequently respond to this complexity by filtering vendors based on variables that are more easily comparable, usually product features, location, and price. By contrast, performance, which is a critical factor to ensuring fit with business needs and ultimately satisfaction with the service, is often ignored. Virtual machine (VM) performance can be challenging to assess because it can vary drastically across vendors, instance sizes and prices, as well as in terms of a particular application’s unique requirements.
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infrastructure, benchmarking, cloud computing, database, storage management, business intelligence, database development, software compliance
    
Internap

Make sure your personalization strategy reacts to each customer’s individual behavior

Published By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
    
SmartFocus

SCOUT Case Study

Published By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
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offerpop, scout, commerce functionality, brand awareness, ecommerce site performance
    
Wyng

The Retail Marketer's 2015 Holiday Playbook

Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng
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