user segmentation

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Mapping the consumer journey: from physical to digital

Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies

Mapping the consumer journey: from physical to digital

Published By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
Tags : 
    
HERE Technologies

Transforming Cloud Data center Security for Business Mobility Using Smart Networking

Published By: VMware AirWatch     Published Date: Nov 12, 2015
IT requires a solution that solves the challenge of securing proprietary applications and data in the cloud datacenter and is available only to users and devices that are delegated safe for access. VMware NSX solves this challenge through user-level micro-segmentation. The VMware NSX approach offers several differentiated advantages over traditional security approaches.
Tags : 
vmware, cloud datacenter security, mobility, smart networking, vmware nsx, micro segmentation, networking, security, it management, knowledge management, data management
    
VMware AirWatch

The 8 Critical Metrics for Measuring App User Engagement

Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
Tags : 
app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention, retain user, user acquisition, acquire user, lifetime value, user value, engage user, user engagement, session length, session interval, time in app, measure app user, app user metrics
    
Localytics

How to Plan for the Next Generation of Personalization

Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Tags : 
forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care
    
Crownpeak
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