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Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.

State of the Art Multi-Purpose Stadium Claims Victory with Seamless Digital Communications

Published By: Motorola Solutions     Published Date: Apr 26, 2019
The stadium had been using two-way radios to support daily operations for more than a decade — an analog-based system that was nearing end of life. The radios and the repeaters were starting to fail, creating communications gaps for employees. Being fully focused on the task at hand became challenging for employees that were concerned about the effectiveness of their radios on which they readily relied on for collaborating with other team members and addressing issues swiftly. The original system treated them well for a long time, but it came time to retire the equipment and make the move to digital.
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Motorola Solutions

Transforming Finance with Customer Experience Management

Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie

Moving to the cloud: Why API-led architectures matter

Published By: MuleSoft     Published Date: Nov 27, 2018
Across industries, more and more companies are moving to the cloud. According to one study, approximately 93% of businesses are using cloud technologies in order to increase operational efficiency, reduce costs, and improve agility. Today, integration is a strategic component of every digital transformation and initiative that involves moving to the cloud. Read this whitepaper to: The top integration use cases for moving to the cloud––from integrating SaaS applications with on-premise data to migrating existing data to the cloud. Why traditional approaches to the above use cases do not suffice, and the role APIs can play in the process. The success stories of HSBC and the Federal Communications Commission (FCC), and how they used APIs in their “move to the cloud” initiatives.
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MuleSoft

Webinar - ABB's approach to the fourth industrial revolution

Published By: MuleSoft     Published Date: Sep 09, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft. Key takeaways How ABB leverages reusability and automation to streamline their complex manufacturing processes. Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB. How ABB drives digital innovation through the adoption of API-led connectivity. Presented by: Szymon Myslinski, Global IT Department Manager for Innovation, ABB Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
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MuleSoft

Top 7 digital transformation trends shaping 2020

Published By: MuleSoft     Published Date: Oct 22, 2019
As the primary drivers of digital transformation, Chief Information Officers (CIOs) must stay ahead of emerging technology and assess the value to their organizations. This report covers the top technology trends that will determine the business landscape in 2020. What you'll learn The 7 trends experts forecast for 2020 using data from over 850 global IT leaders, 9,000 consumers, and third-party findings. Case studies of each trend highlighting how CIOs of leading global companies are starting – or already driving – these trends. Recommendations to use these trends to fuel digital transformation in your organization.
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MuleSoft

2017 Strategic Roadmap for Storage

Published By: NetApp     Published Date: Sep 21, 2017
Emerging storage hardware and software enable I&O leaders to lower acquisition costs per terabyte and improve manageability. In additon to focusing on agility, automation and cost reductions, IT leaders should address the cultural changes and skill set shortages caused by digital business projects.
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netapp, database performance, flash storage, data management, cost challenges, 2017 strategic roadmap, storage
    
NetApp

Best Practices in Digital Rights Management

Published By: Neustar Inc.     Published Date: Oct 14, 2013
As the digital universe evolves in both volume and scope, companies must be diligent about protecting their content. Fortunately, companies can easily leverage IP information to protect themselves. This paper explores the best practices of using IP intelligence for digital rights management to reduce risk to online content.
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digital rights management, ip intelligence, best practices, neutar, security, wireless security, online content, rights
    
Neustar Inc.

The Ultimate Guide To Digital Video Advertising

Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath

Driving Innovation at Fujitsu

Published By: Oblong     Published Date: Nov 18, 2016
Fujitsu created the Open Innovation Gateway (OIG) in the Silicon Valley as a platform dedicated to advancing the implementation of innovative practices in June 2015. The OIG spurs practical results and achieves goals based on collaboration throughout the organization from a wide range of fields. Fujitsu has been using the immersive Mezzanine solution as the collaborative heart of the OIG. Mezzanine allows remote teams to simultaneously share information on any device. Meeting participants can gesturally move and organize information across an immersive digital workspace. To achieve the same collaborative results as Fujitsu, schedule a demo at one of our locations and experience an immersive digital workspace first hand.
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Oblong

Streamlining Your Enterprise-Wide Digital Media Supply Chain

Published By: OpenText     Published Date: Nov 30, 2015
Download this whitepaper to learn how OpenText’s enterprise-grade, workflow-oriented digital asset management ecosystem gives organizations the necessary combination of performance, security and management control for using digital assets both within their enterprises and in their relationships with customers, partners and prospects.
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OpenText

How Enterprises Such As Yours Achieve Successful Cloud Migration

Published By: Oracle     Published Date: Nov 16, 2017
Two trends are pushing all lines of business—across all industries—toward cloud IT. First, IT is being stretched more than ever. IT organizations are expected to expand services and meet tighter SLAs while having fewer resources, personnel, and skills to work with. With the IT queue growing longer than ever, both IT and LOB leaders are interested in using the cloud to quickly deploy the services users need. For most IT organizations, the current way of doing business does not map to growth or enable the flexibility to compete in the digital age. Rigid and periodic hardware-refresh cycles cannot adequately scale, and applications built for on-premises resources using traditional development and management tools are no longer flexible enough to deliver the agility businesses need to grow or compete.
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Oracle

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC

Digital Transformation in the Warehouse: Advanced Mobility Report

Published By: Panasonic Business Mobility Solutions     Published Date: Sep 06, 2016
A surprising 80% of the 30 million1 warehouse workers worldwide, in the field of transportation and logistics, are still using pen and paper in a physically-intensive environment that increasingly demands accuracy and real time feedback. With warehouse efficiency, so closely tied to customer satisfaction in areas like ecommerce, the low penetration of digital solutions—20% as recent as 2014, is surprising. Unless an organization has a fully automated warehouse, the job is heavily labor-intensive. VDC research reveals that as long as human labor plays a dominant role in warehousing, any technology that optimizes workflows and improves accuracy will add tremendous value
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mobile workforce, laptops, tablet, mobile computing, productivity, rugged, mobile handheld, mobile scanner
    
Panasonic Business Mobility Solutions

The Ultimate Guide to Website Personalization

Published By: Progress     Published Date: Oct 09, 2017
Get a step ahead, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire. Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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Progress

The Business Value of Progress Health Cloud

Published By: Progress     Published Date: Mar 26, 2018
Digital transformation has changed the face of business across the globe. New digital technologies— specifically, mobile devices—are opening new avenues for companies to engage their prospects and manage their operations with greater effectiveness and efficiency. However, in the healthcare space, the response to these technological innovations has been reserved. While it’s undeniable that digital transformation could bring great change to the healthcare space just as it has in other industries, obstacles like regulatory compliance and rigid systems of record discourage the adoption of new tools and technology. This has led to frustration from all sides of the healthcare ecosystem. Many people are accustomed to using intuitive digital applications in their everyday lives, so when healthcare applications deliver archaic user experiences, everyone is left wanting more. Patients and members want applications that enable them to manage their health more easily. Providers want to provide new
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Progress

A Methodology for Digital Intelligence: Delivering Extraordinary Digital Experiences

Published By: Quantum Metric     Published Date: Oct 18, 2019
At Quantum Metric, helping companies improve digital customer experience is our passion. We’ve harnessed the learnings and observations we’ve had across dozens of Fortune 500 organizations to develop a methodology that companies can use to achieve meaningful results quickly - helping leadership and teams highlight the lowest hanging fruit in their organizations. The principles for our guide are: Be Easy to Understand. Five clear steps with specific goals and outcomes. Provide Value from Day One. No month-long assessments required. Deliver Quantifiable Outcomes. Clear, objective, and measurable improvements. Be Consistent. Produce repeatable results. Be Universal. Applicable to a wide-variety of businesses and situations. Using the concepts illustrated within this methodology, digital teams from every industry have been able to consistently deliver stellar customer experiences that encourage and maintain long term brand loyalty.
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Quantum Metric

Digital Business Process Management: A Transformational Force

Published By: Red Hat     Published Date: Aug 22, 2018
What does a digital transformation look like? It varies from organization to organization, of course, since they have invested in countless systems and applications over the years. Digital transformation consists of building new applications and next-generation architectures on today’s open standards, using on-demand resources. For many organizations, digital transformation also means optimizing existing systems and application resources – integrating, replacing, or abstracting key pieces of their infrastructures into services.
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Red Hat

IDC - Business Value of JBoss Fuse WP

Published By: Red Hat     Published Date: Jun 19, 2019
This assessment shows that enterprises adopt Red Hat Fuse because they believe in a community-based open source approach to integration for modernizing their integration infrastructure that delivers strong ROI. For these organizations, Fuse was part of a larger digital transformation initiative and was also used to modernize integration. IDC interviewed organizations using Fuse to integrate important business applications across their heterogeneous IT environments. These Red Hat customers reported that Fuse has enabled them to complete substantially more integrations at a higher quality level, thereby supporting their efforts to deliver timely and functional applications and digital services. Efficiencies in application integration with Fuse have generated significant value for study participants, which IDC quantifies at an average value of $75,453 per application integrated per year ($985,600 per organization). They have attained this value by:
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Red Hat

The Business Value of Red Hat Integration Products

Published By: Red Hat     Published Date: Sep 09, 2018
This assessment shows that enterprises adopt Red Hat Fuse because they believe in a community-based open source approach to integration for modernizing their integration infrastructure that delivers strong ROI. For these organizations, Fuse was part of a larger digital transformation initiative and was also used to modernize integration. IDC interviewed organizations using Fuse to integrate important business applications across their heterogeneous IT environments. These Red Hat customers reported that Fuse has enabled them to complete substantially more integrations at a higher quality level, thereby supporting their efforts to deliver timely and functional applications and digital services. Efficiencies in application integration with Fuse have generated significant value for study participants, which IDC quantifies at an average value of $75,453 per application integrated per year ($985,600 per organization). They have attained this value by: » Enabling more efficient and effectiv
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Red Hat

Kirkland's: Lessons learned in the quest to leverage digital media for quantifiable business results

Published By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
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digital media, business metrics, measurement tools
    
redpepper

Using Digital Control to Improve Light Load Behavior

Published By: ROAL Living Energy     Published Date: Feb 06, 2009
Since the very first Digital Power Forum which took place in 2004, many articles have been written touting the general advantages of using digital control.  It was at this time that ROAL Electronics introduced into the marketplace the first digitally controlled DC-DC converter.
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roal electronics, living energy, digital control, light load behavior, dc-dc converter, auxiliary converter, electronics, analog communications
    
ROAL Living Energy

Sourcing On-Demand Learning:Using Digital Content Libraries to Jump Start Informal Learning Strategy

Published By: Safari Books Online     Published Date: Sep 23, 2009
Leaders in both training departments and business units are waking up to the fact that most employee learning is informal. In this report, we will address just the first challenge - sourcing learning content and, more specifically, informal learning content.
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safari books, learning and development, learning broker, modern l&d, modalities, learners' needs and preferences, digital content library, informal learning
    
Safari Books Online
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