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Marketing Automation Simplified : The Small Guide to Big Ideas

Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua

Using Document Scanning Technology to Meet the High Standard for Digital Record Keeping & Compliance

Published By: Epson     Published Date: Feb 27, 2019
By the end of 2019, the National Archives and Records Administration (NARA) will require all U.S. federal agencies to meet stringent new standards for electronic records management. This includes a requirement that all agencies manage their records electronically to the fullest extent possible, with long-term plans to stop accepting paper-based records and archives completely by 2022
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Epson

Power Supplies Goes Digital

Published By: Ericsson     Published Date: Feb 06, 2009
Using digital control in power supplies is considerably more flexible than analog control in its ability to adapt to changes and digital control inside the power supply results in advantages to the system application such as improved efficiency, fewer external components and reduced overall cost.
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ericsson, analog control, digital control power supply, system application, digital power management, digital power, digital techniques, power conversion, electronics, analog communications, digital signal processing, electronic design automation, system on a chip, electronic test and measurement, embedded design, power sources & conditioning devices
    
Ericsson

4 Reasons Businesses Must Transform Accounts Payable with Digital Technologies

Published By: Esker     Published Date: Jul 17, 2018
No matter what future you see ahead for your accounts payable (AP) organization, one thing is sure: If your organization is going to succeed in the emerging digital trade and commerce environment, it will need to process transactions more efficiently than ever, have faster access to AP information, and be able to act upon information and identify opportunities more quickly. This will require AP organizations to transform their processes with digital technologies. Accounts payable departments that delay their digital transformation initiatives risk falling behind their peers and putting their business at a competitive disadvantage in the global business landscape. This white paper details the growth of digital technologies, the dangers of relying on manual and semi-automated AP payable processes, the benefits of using digital technologies in AP, and how effective change management ensures the success of digital transformation efforts.
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Esker

Levvel - Guide to Procure-to-pay & Digital Transformation

Published By: Esker     Published Date: Jul 09, 2019
Digital transformation of P2P processes doesn’t just mean using the latest technology to check boxes or implementing automation for automation’s sake. Rather, it is a philosophy that drives action and brings new levels of speed and efficiency to businesses that choose to embrace it.This 2019 Levvel Research report is equipped with valuable insights and powerful statistics about the digital transformation of P2P cycles and will guide you through topics including: Current P2P practices & where they fall short The evolving state of procurement and AP culture, identity & technology Features & benefits of P2P software solutions
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Esker

Automating NetOps: Closing the IT Skills Gap

Published By: F5 Networks Inc     Published Date: Mar 30, 2018
Enterprises understand that greater efficiency, improved time-to value, and new opportunities can be gained by using cloud platforms; automating and accelerating their IT delivery; and putting technology to work in new ways to digitally transform their business. The difficult question is how to create an organization that is able to deliver these innovations. Skilled resources do exist, but they command high salaries and are in short supply. In fact, 70% of respondents to a recent Computing survey stated that their companies face a shortage of cloud skills. While bringing in experienced staff who can guide and lead new initiatives is often a necessity, it’s vital to concurrently train your existing staff and adopt solutions that narrow the gap between the realities of the present and the hopes for the future.
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netops, skills, automation, enterprises, cloud, delivery, resources
    
F5 Networks Inc

How BMW Improved Communications Throughout the Customer Lifecycle

Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO

Accelerate Your Car Lending Opportunities

Published By: FICO EMEA     Published Date: Feb 11, 2019
The automotive leasing and financing industry is facing its most competitive times. Market disruptors are moving quickly, leveraging technology to provide polished and high-value customer experiences to lure business away from more traditional lenders. However, the use of smart technology and automated credit decisioning can enable auto lenders to make accurate lending decisions and gain a competitive edge. Learn how you can: • Issue accurate and immediate credit financing decisions at the point of sale • Reduce delinquencies and credit losses • Grow your lending portfolio • Create winning offers using data and analytics • Speed up credit decisions to prospects and stay competitive • Use smart analytics to enhance the customer service experience Download the case study round up Digital Transformation for Automotive Finance to learn how you can transform your business.
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collections treatment optimisation, customer retention, lending decision, collection optimisation, debt managemen, auto leasing financing, automated credit decisioning
    
FICO EMEA

The Essential B2B Lead Generation Guide

Published By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
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foxtail marketing, b2b leads, social, google, content creation, lead nurturing
    
foxtailmarketing

Facebook Advertising: The Social Commerce Lifeline for Small Businesses

Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

Digital Engagement in the Contact Center

Published By: Gameffective     Published Date: Feb 26, 2019
How to drive employee motivation and learning with gamification and feedback Digital engagement provides an exciting new way of breaking away from old paradigms to generate motivation, proficiency and engagement. In this white paper we will: * Provide ways to rethink call center agent motivation by using techniques like feedback, competition, adaptive learning and goals. * Take a look at what digital motivation looks like in the contact center from the point of view of a call center agent and his manager Using gamification can do much more than drive quality and performance. It also provides agents with much needed engagement, transparency, feedback and optimal use of best practices training.
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Gameffective

How to Navigate CRM and CCI Procurement on the Route to Omnichannel Success

Published By: Genesys     Published Date: Apr 07, 2017
To meet the growing demand for digital interactions, both CRM and CCI (contact center infrastructure) vendors have added a range of digital channels to their portfolios. CCI vendors are focusing on offering an integrated omnichannel customer engagement platform, to improve their appeal to the customer service software market. The challenge for IT leaders is to decide which engagement channels should be managed by which vendors. This Gartner report discusses: - Three procurement strategies IT leaders can adopt to achieve their business goals for omnichannel (voice plus all digital channels) - Strengths and challenges associated with each strategy - Key considerations for omnichannel success
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genesys, contact center infrastructure, cci, omnichannel success, cci vendors
    
Genesys

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jul 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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Genesys

Optimizing API Programs with Monitoring and Analytics: Inside the API Product Mindset

Published By: Google Apigee     Published Date: Mar 12, 2019
APIs have become the de facto standard for building and connecting modern applications, so any degradation in API performance can have an adverse impact on customer experience, brand value and revenue. Google Cloud’s new eBook, Optimizing API Programs with Monitoring and Analytics, takes a detailed look at the benefits of using API monitoring and analytics technology to optimize your API programs and digital strategies. Explore how to deliver a seamless and connected experience for customers, partners, and employees. What's inside? -Field-tested best practices -Real-world use cases -An API monitoring and analytics checklist
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Google Apigee

Marketing Beyond the Sales Funnel

Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, contact management, information management, productivity, project management, service management
    
GrowthIntel

Moving beyond location: How contextual data is transforming the advertising arena

Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies

Moving beyond location: How contextual data is transforming the advertising arena.

Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies

Using Location Data to Understand the Offline Impacts of Online Efforts

Published By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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HERE Technologies

Recruiting Millennials: Unilever Goes Digital to Transform Its Graduate Hiring Program

Published By: HireVue     Published Date: Feb 09, 2018
Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the world’s population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilever’s ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: • Explain the challenges facing U
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HireVue

Recruiting Millennials: Unilever Goes Digital to Transform Its Graduate Hiring Program

Published By: HireVue     Published Date: May 16, 2018
OVERVIEW Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the world’s population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilever’s ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: • Explain the chal
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HireVue

The Guide to Managing and Engaging Gen Z Employees

Published By: HotSchedules     Published Date: Apr 25, 2018
It’s no secret the restaurant industry is highly populated by teenagers. So what are the best tactics to engage your Gen Z employees while keeping your restaurant compliant with today’s labor laws? Research has found Gen Z to be very different than their older millennial brothers and sisters, meaning operators need to find a whole new approach to engage them. In this guide we’ll highlight the engagement and compliance challenges restaurants face with this group of workers. And then we’ll walk you through best practices we’ve seen work using mobile scheduling apps and digital communication tools.
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HotSchedules

The Ultimate Guide to Managing and Engaging Gen - Z Employees

Published By: HotSchedules     Published Date: Jan 17, 2019
It’s no secret the restaurant industry is highly populated by teenagers. So what are the best tactics to engage your generation z employees while keeping your restaurant compliant with today’s labor laws? Research has found generation z to be very different than their older millennial brothers and sisters, meaning operators need to find a whole new approach to engage them. In this guide we’ll highlight the engagement and compliance challenges restaurants face with this group of workers. And then we’ll walk you through best practices we’ve seen work using mobile scheduling apps and digital communication tools.
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HotSchedules

How to Profit from Mind-blowing Amounts of Data

Published By: HP     Published Date: Aug 03, 2009
If you thought an increasingly paperless business world and tougher data retention policies were causing a data explosion, you were right — partly right. Today, another trend is causing storage to multiply at shocking rates: the ever-rising adoption of digital content and the businesses based on storing and sharing that data. Terabytes aren't good enough for some of today's content-driven businesses. Read this online article to learn about extreme scale storage, an extremely different storage solution for mind-blowing amounts of data.
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data, data management, storage, storage management
    
HP

Impact Through Design with HP Smartstream Designer

Published By: HP Inc.     Published Date: Feb 14, 2019
HP SmartStream Designer is a simple and powerful variable data printing (VDP) tool that enables HP Indigo digital press owners to provide sophisticated high-value jobs and personalized campaigns. More than 2000 HP Indigo customers are using HP SmartStream Designer to harness the HP Indigo digital advantage for their business. Learn how HP SmartStream Designer can help you create high-value, high impact applications and open new opportunities with HP Indigo.
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HP Inc.
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