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Facebook Advertising: The Social Commerce Lifeline for Small Businesses

Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
    
G/O Digital

For midsize businesses: now is the time for hyper-converged infrastructure

Published By: VMware     Published Date: Oct 12, 2018
With nearly 20% of midmarket firms using Hyper Converged Infrastructure (HCI) and another 46% actively investigating and planning to adopt HCI solutions over the next 12-18 months, there has never been a more critical time to get ahead of your competition. Midsize businesses face the same need to modernize IT and embrace digital transformation as much as their larger competitors, but are typically restricted by resource and money. HCI enables midsize organizations to address these challenges with a solution that can grow as the business grows, without the financial burden or requiring to choose between on premise or public cloud solutions. The investments you make in IT technology and selecting the right HCI platform will impact your ability to evolve, grow and compete effectively in the future. Submit the form to read our latest whitepaper and discover how you can modernize IT and improve your midsize business operational efficiencies with vSAN.
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VMware

Forrester - Why Data Center Modernization Is Critical To Business Success

Published By: Dell EMC Storage     Published Date: Aug 15, 2019
The digital era has ushered in a proliferation of data that powers modern businesses. When leveraged properly, organizations are seeing the potential of data to drive better outcomes across all aspects of their business. Using data to support different workflows, analytics, and activities transforms it into data capital — a digital asset that will drive value for the business. The extent to which an enterprise aligns its organization around this data capital mindset — in both the way they use data and the way they invest in data technology — can have lasting impacts on the success of the business. In February 2019, Dell EMC and Intel commissioned Forrester Consulting to evaluate whether the ability to harness and apply data and analytics at every opportunity is fast becoming a prerequisite for success. To test this, Forrester conducted a global survey of 516 IT decision makers. The survey found that companies with more mature data capital practices — leveraging more data types, managin
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Dell EMC Storage

Forrester - Why Data Center Modernization Is Critical To Business Success

Published By: Dell EMC Storage     Published Date: Sep 03, 2019
The digital era has ushered in a proliferation of data that powers modern businesses. When leveraged properly, organizations are seeing the potential of data to drive better outcomes across all aspects of their business. Using data to support different workflows, analytics, and activities transforms it into data capital — a digital asset that will drive value for the business. The extent to which an enterprise aligns its organization around this data capital mindset — in both the way they use data and the way they invest in data technology — can have lasting impacts on the success of the business. In February 2019, Dell EMC and Intel commissioned Forrester Consulting to evaluate whether the ability to harness and apply data and analytics at every opportunity is fast becoming a prerequisite for success. To test this, Forrester conducted a global survey of 516 IT decision makers. The survey found that companies with more mature data capital practices — leveraging more data types, managin
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Dell EMC Storage

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jun 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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customer service, ease, effectiveness, automation
    
Genesys

Forrester Report 2018: Customer Service Trends

Published By: Genesys     Published Date: Jul 13, 2018
Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world
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Genesys

Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand

Published By: IBM     Published Date: Oct 01, 2012
CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.
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branding, brand experience, user experience, digital branding, digital branded content, content management, content delivery, customer experience management
    
IBM

From Content Management to Customer Experience Management

Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe

Getting Your Message In The Hands of Your Consumer: A Guide to Effective Mobile Marketing Techniques

Published By: Stevens & Tate Marketing     Published Date: Apr 12, 2011
Businesses looking to market their products and services to this new generation of consumers need to understand and embrace the benefits of using digital and mobile platforms to reach the audience of today.
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mobile marketing, digital advertising, internet marketing, mobile advertising
    
Stevens & Tate Marketing

High Tech is Pioneering the Digital Economy: A Catalyst for Growth

Published By: SAP     Published Date: Mar 22, 2016
This white paper offers a deeper perspective on digital transformation in our industry. Focusing on how companies in the high tech industry can stay competitive and in turn pioneer new growth and innovation across all industries in this new digital world.
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digital economy, sap, high-tech growth, it management, knowledge management, enterprise applications
    
SAP

Highly Available Solid State Storage Performance

Published By: Texas Memory Systems     Published Date: Feb 25, 2012
For data centers looking to get the maximum performance from Flash-based storage supporting their virtual infrastructure, the RamSan-720 should be given strong consideration.
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ramsan-720, integrated ssd, ssd, virtual server, infrastructure, desktop infrastructure, server virtualization, desktop virtualization, architecture, design, zero-latency, retrieval, solid state storage, bandwidth, high bandwidth, flash controllers, applications, data warehousing, tbs, tb capacity
    
Texas Memory Systems

Honda Success Story

Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe

How AMP Ltd. Built a Cloud Data Lake It Could Trust

Published By: AWS     Published Date: Oct 31, 2018
Today AMP Ltd. integrates and manages its customer data more efficiently using a single Talend platform that enables data reconciliation, quality-assessment dashboards, and metadata management. Ten billion rows of AMP Ltd. data are computed in less than an hour. In this webinar you will learn how you can modernize your data architecture to help you collect and validate data, act upon it, and transform your organization for the digital age.
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amp, cloud, data, customer, reconciliation, digital
    
AWS

How BMW Improved Communications Throughout the Customer Lifecycle

Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO

How do your investment priorities compare with CIOs worldwide?

Published By: KPMG     Published Date: Jul 18, 2018
The 2018 Harvey Nash/KPMG CIO Survey – the largest IT leadership survey in the world – shows how CIOs are benefiting from bigger budgets and headcount growth, following years of focus on cutting costs. Read this report to find out: • what’s driving the growth in IT budgets • why CIOS must adapt the way they control technology in the business • where CIOs are focusing digital strategies to gain competitive advantage • what new technologies organisations are prioritising for investment • how smart CIO are managing their resources to get the skills they need. Download the report now:
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KPMG

How Enterprises Such As Yours Achieve Successful Cloud Migration

Published By: Oracle     Published Date: Nov 16, 2017
Two trends are pushing all lines of business—across all industries—toward cloud IT. First, IT is being stretched more than ever. IT organizations are expected to expand services and meet tighter SLAs while having fewer resources, personnel, and skills to work with. With the IT queue growing longer than ever, both IT and LOB leaders are interested in using the cloud to quickly deploy the services users need. For most IT organizations, the current way of doing business does not map to growth or enable the flexibility to compete in the digital age. Rigid and periodic hardware-refresh cycles cannot adequately scale, and applications built for on-premises resources using traditional development and management tools are no longer flexible enough to deliver the agility businesses need to grow or compete.
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Oracle

How Experience Keeps Top Financial Brands in the Lead

Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe

How Experience Keeps Top Financial Brands in the Lead

Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe

How Intel IT's Integrated Analytics Platform Helps Sales and Marketing

Published By: Intel     Published Date: Jun 07, 2017
Using the Integrated Analytics Hub, data analytics projects have already accounted for an estimated quarterly savings on marketing digital-media expenditures of approximately USD 170,000. Download this white paper to find out more.
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intel, analytics, data, data analytics, data science
    
Intel

How to Navigate CRM and CCI Procurement on the Route to Omnichannel Success

Published By: Genesys     Published Date: Apr 07, 2017
To meet the growing demand for digital interactions, both CRM and CCI (contact center infrastructure) vendors have added a range of digital channels to their portfolios. CCI vendors are focusing on offering an integrated omnichannel customer engagement platform, to improve their appeal to the customer service software market. The challenge for IT leaders is to decide which engagement channels should be managed by which vendors. This Gartner report discusses: - Three procurement strategies IT leaders can adopt to achieve their business goals for omnichannel (voice plus all digital channels) - Strengths and challenges associated with each strategy - Key considerations for omnichannel success
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genesys, contact center infrastructure, cci, omnichannel success, cci vendors
    
Genesys

How to Profit from Mind-blowing Amounts of Data

Published By: HP     Published Date: Aug 03, 2009
If you thought an increasingly paperless business world and tougher data retention policies were causing a data explosion, you were right — partly right. Today, another trend is causing storage to multiply at shocking rates: the ever-rising adoption of digital content and the businesses based on storing and sharing that data. Terabytes aren't good enough for some of today's content-driven businesses. Read this online article to learn about extreme scale storage, an extremely different storage solution for mind-blowing amounts of data.
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data, data management, storage, storage management
    
HP

How You Can Overcome Insurance Fraud in the Digital Age

Published By: Iovation     Published Date: Aug 02, 2019
Insurance fraud is back with a vengeance. With four out of ten mobile claims estimated to be fraudulent, using connected devices have made it easier than ever for fraudsters to commit insurance crimes. Gather insights from the live panel discussion hosted by MoneyLIVE & TransUnion. As fraud experts examine current trends & impacts of insurance fraud in today's digital age and learn how to overcome insurance fraud while protecting your customer relationships. What you will learn: Key trends behind fraud and the way in which they are impacting insurers. How to tackle fraud and identify red flags by using a holistic approach. Explore trigger points that can help warn insurers of when there is a high chance of fraudulent activity. Identify the genuine customers and their genuine claims from the fraudsters.
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botnet, insurance claims fraud, fraud rings, account takeover
    
Iovation

IDC - Business Value of JBoss Fuse WP

Published By: Red Hat     Published Date: Jun 19, 2019
This assessment shows that enterprises adopt Red Hat Fuse because they believe in a community-based open source approach to integration for modernizing their integration infrastructure that delivers strong ROI. For these organizations, Fuse was part of a larger digital transformation initiative and was also used to modernize integration. IDC interviewed organizations using Fuse to integrate important business applications across their heterogeneous IT environments. These Red Hat customers reported that Fuse has enabled them to complete substantially more integrations at a higher quality level, thereby supporting their efforts to deliver timely and functional applications and digital services. Efficiencies in application integration with Fuse have generated significant value for study participants, which IDC quantifies at an average value of $75,453 per application integrated per year ($985,600 per organization). They have attained this value by:
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Red Hat

Impact Through Design with HP Smartstream Designer

Published By: HP Inc.     Published Date: Feb 14, 2019
HP SmartStream Designer is a simple and powerful variable data printing (VDP) tool that enables HP Indigo digital press owners to provide sophisticated high-value jobs and personalized campaigns. More than 2000 HP Indigo customers are using HP SmartStream Designer to harness the HP Indigo digital advantage for their business. Learn how HP SmartStream Designer can help you create high-value, high impact applications and open new opportunities with HP Indigo.
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HP Inc.

Increase agility at the speed of disruption

Published By: IBM     Published Date: Nov 10, 2016
Today’s Digital Business needs a strategy for business content – one that spans the creation, capture, activation and analysis of it – which assures security, compliance with regulations, and minimizes risk. This session will confront content chaos and its impact on business agility. We will share stories from IBM customers who are using business content solutions to deliver on the promise of the Digital Business today. Many are using ECM Centers of Competency to bring together all stakeholders in the business to create a unified vision for information management across all departments and all forms of data and content, whether on-premises, mobile, or in the cloud.
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ibm, analytics, ecm, digital business, enterprise applications, business technology
    
IBM
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