value creation

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Customer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to the Art of marketing

Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Tags : 
customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score, sales conversion rate, improved regency, improved frequency, improved monetary value, multi-channel next best action, mnba
    
IBM

Interconnected Commerce: A Revolution in Value Creation

Published By: Equinix     Published Date: Sep 28, 2015
Interconnected Commerce: A Revolution in Value Creation, commissioned by Equinix and produced by Aite Group, discusses the state of the global payments ecosystem and its evolution into a core component of commerce enablement.
Tags : 
mobile payments, mobile wallets, digital wallets, online payments, e-commerce, payment gateways, payment technologies, payment trends, payment processers, payment ecosystem, disruptive payments, third party payments, location based advertising, credit cards, debit cards, apple pay, google pay, contactless payments, mobile payments, mobile wallets
    
Equinix

The Data Economy Report

Published By: Pure Storage     Published Date: Oct 09, 2017
Digital technology is so intrinsic to our personal lives that we barely think about the fitness trackers and smartphones that are as much a part of us as the clothing we wear. For organizations, the shift to digital is more disruptive and the stakes far higher. Digital transformation has been high on the executive agenda for a few years and, for many, harnessing data has become a significant force for value and revenue creation.
Tags : 
workload, data management, digital transformation, cloud, organization optimization, pure storage
    
Pure Storage
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