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Bersin by Deloitte- The Definitive Buyers’ Guide for LMS 2013

Published By: SumTotal     Published Date: May 24, 2013
Download this abridged version of the Guide that not only shows SumTotal as #1 in Learning, but also includes comprehensive 2013 research covering the role of the Learning Management System, LMS Functionality and Features, The State of Learning Management Systems and more.
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lms, learning management systems, sumtotal, human resources
    
SumTotal

Emerging Technologies B2B CMOs Should Watch in 2011

Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.

How Brand Marketers Deliver Personalized Consumer Experiences...In A Split Second

Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page, increase conversion, customer data
    
Neustar

Top Insurance Lead Generator Improves Site Visitor Experience, Increases Conversions by 27%

Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization
    
Neustar

Online Marketers See a 27% Increase in Conversions through Web Page Optimization

Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar

Free White Paper: Drive Marketing ROI with an Efficient Lead Nurturing Program

Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students, data management, business technology
    
Neustar

Beyond Web Analytics

Published By: Dell Software     Published Date: Oct 03, 2013
Download Beyond Web Analytics: Understanding the why behind the what of online customer behavior and see how Foglight User Experience Management can help your business better understand your customers’ online behavior and increase customer conversions.
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web analytics, foglight, dell, user experience management, customer behavior tracking, customers, best practices, increase customer conversion, knowledge management, data management, business technology
    
Dell Software

User Experience Management and Business Impact – A Cornerstone for IT Transformation

Published By: Dell Software     Published Date: Oct 03, 2013
To see how UEM has turned into “the most effective transformer for better IT business alignment,” download User Experience Management and Business Impact – A Cornerstone for IT Transformation today.
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web analytics, foglight, dell, user experience management, customer behavior tracking, customers, best practices, increase customer conversion, knowledge management, data management, business technology
    
Dell Software

How Foglight Makes User Experience Management a Reality: Three Case Studies

Published By: Dell Software     Published Date: Oct 03, 2013
Industry analysts EMS interview three users of Foglight from Dell to underscore the appeal of UEM, its essential value to IT, as well as Foglight versatility in supporting UEM’s multiple facets. Download How Foglight Makes User Experience Management a Reality: Three Case Studies today.
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web analytics, foglight, dell, user experience management, customer behavior tracking, customers, best practices, increase customer conversion, knowledge management, enterprise applications, data management, business technology
    
Dell Software

Best Practices In B2B Program Effectiveness

Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions

Four Steps to a Balanced B2B Marketing Budget

Published By: Bulldog Solutions     Published Date: May 20, 2013
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
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marketing budget, balanced budget, improving revenue, revenue goals, revenue impact, campaign, campaign effectiveness
    
Bulldog Solutions

NetApp Unified / Scale-out Clustered Storage

Published By: NetApp     Published Date: Sep 30, 2013
"Today’s data centers are being asked to do more at less expense and with little or no disruption to company operations. They’re also expected to run 24x7, handle numerous new application deployments and manage explosive data growth. Data storage limitations can make it difficult to meet these stringent demands. Faced with these challenges, CIOs are discovering that the “rip and replace” disruptive migration method of improving storage capacity and IO performance no longer works. Access this white paper to discover a new version of NetApps storage operating environment. Find out how this software update eliminates many of the problems associated with typical monolithic or legacy storage systems."
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storage infrastructure, clustered storage, technology, scalability, application, storage solution, storage, data center
    
NetApp

System Conversions: 5 Key Considerations for Successfully Managing Your Patient Receivables

Published By: Millennia Patient Service     Published Date: May 05, 2014
Learn the five most important considerations for successfully converting to a new revenue cycle management solution with minimal cash flow disruption.
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millennia patient services, revenue cycle management, healthcare, healthcare technology, patient receivables, healthcare it, financial management systems, billing, revenue cycle operations, cash flow
    
Millennia Patient Service

Top 10 Things Mobile IT Administrators Need to Know about Windows 10

Published By: MobileIron     Published Date: Jul 31, 2015
Windows 10 is a major OS overhaul that unifies device and security management for the modern enterprise architecture by converging separate OS versions onto one platform managed by an EMM console. This Infographic details 10 tips for ensuring you and your organization are ready to upgrade to Windows 10.
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windows 10, emm, enterprise mobile management, mobile it administrators, security
    
MobileIron

A Fresh Approach for Improved Application Delivery

Published By: VMware AirWatch     Published Date: Feb 21, 2017
Businesses running older versions of Citrix XenApp and XenDesktop, or running Citrix on top of Windows Server 2003, have hard choices. You can’t ignore the problem, which will likely require large-scale upgrades of the existing application delivery farms, which in turn often require replacing the entire software stack—and perhaps the hardware, too. Once the need for such a major upgrade has been determined, we recommend a fresher approach than making the default choice to upgrade to the next version of Citrix XenApp. Download this whitepaper to learn how you can take advantage of the opportunity to sail the Safe Passage to VMware Horizon, which offers a clean start, reduces the number of vendors involved with application delivery and improves employee productivity.
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VMware AirWatch

The Value of IT Automation, Featuring Research from Gartner

Published By: Puppet     Published Date: May 20, 2016
At Puppet, we've been looking at the state of DevOps practices for several years and helping organizations achieve higher levels of efficiency. We’ve learned a lot about the impact of DevOps at varying stages of IT automation maturity. As DevOps has moved from theory to implementation for more organizations, a host of DevOps myths have blocked adoption in many organizations. This publication debunks these myths so your organization can automate, innovate, and get ahead. Download this publication, featuring research from Gartner, to discover: - Why DevOps is applicable to legacy environments, traditional enterprises and hierarchical organizations. - Practices that underpin DevOps, from version control to automated testing to infrastructure as code. - How companies like Walmart, Staples, Ambit Energy and Infusionsoft have embraced DevOps and IT automation.
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Puppet

ESG - Why and How Organizations Need to Align Business Priorities and Data Protection Strategies

Published By: Carbonite     Published Date: Oct 10, 2018
For all organizations, server and component-level crises are unfortunate inevitabilities. Likewise, the need of end-users to revert to previous file versions is a common occurrence due to predicaments large and small. Recognizing these realities, ESG consistently recommends that organizations consider an approach to data protection that is broader than what backup alone can provide
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Carbonite

Calculating the ROI of Real Time Expense Reporting

Published By: Abacus Labs     Published Date: Jul 12, 2018
As more pressure is placed on the finance team to provide meaningful insights more frequently, it is becoming increasingly necessary to speed up business processes, as well as have immediate access to the most up-to-date information. The traditional expense reporting process is a drain from both perspectives. Using software to manage employee expenses can provide a more efficient means of managing the process, however most solutions are simply a digital version of the traditional paper process. This can limit the amount of time savings you can gain. This paper will demonstrate the time savings you can accomplish by implementing a real time expense reporting solution versus one that relies on employee generated expense reports.
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expense, reporting, roi, calculations, digital, employee, finance
    
Abacus Labs

4 Challenges Digital Payments Are Creating and How to Address Them

Published By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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Applause Israel

Crowdsourced Usability Testing

Published By: Applause Israel     Published Date: Sep 25, 2018
The goal of usability testing, simply put, is to make sure that a user can complete the tasks they are expected to complete. Usability testing doesn’t test whether or not the functions of the application, website or connected device work correctly, but rather that a user intuitively understands how to perform these tasks — and how easy or difficult it was to do so. With usability testing, “close enough” won’t cut it. A product may have a superior architecture, a great set of features, good performance, scalability and a number of other positive attributes. However, all of this effort is wasted if the user experience is inadequate. An application, website or connected device that is not user-friendly is just as bad as a buggy version and can lead to diminished revenue, product abandonment or a total failure. An application with poor usability can also negatively affect a brand
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Applause Israel

Quickly Brush-Up On The Latest Social Trends And Strategies

Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast

Online-to-Offline Marketing: Tracking and Measuring Store Visits For Multi-Location Businesses

Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3

Integrating On-Site & Offsite Local SEO Strategy for Maximum Organic Search Performance 2019

Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3
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