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Money Matters: The Digital Enrollment Imperative

Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe

10 Goals for a Perfectly Balanced Email Marketer

Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe

Wikibon Report: Encrypting Oracle Workloads becomes Cost-effective and Mandatory

Published By: Oracle CX     Published Date: Oct 20, 2017
Security has become top of mind for CIOs, and CEOs. Encryption at rest is a piece of the solution, but not a big piece. Encryption over the network is another piece, but only a small piece. These and other pieces do not fit together well; they need to unencrypt and reencrypt the data when they move through the layers, leaving clear versions that create complex operational issues to monitor and detect intrusion. Larger-scale high-value applications requiring high security often use Oracle middleware, including Java and Oracle database. Traditional security models give the data to the processors to encrypt and unencrypt, often many times. The overhead is large, and as a result encryption is used sparingly on only a few applications. The risk to enterprises is that they may have created an illusion of security, which in reality is ripe for exploitation. The modern best-practice security model is an end-to-end encryption architecture. The application deploys application-led encryption s
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Oracle CX

A Mobile UX Refresh to Reach Customers Worldwide

Published By: Infosys     Published Date: May 30, 2018
The digital world has made it possible for enterprises to reach, and deliver services to customers near and far through mobile applications. However, regular and rapid rollout of features and new versions across geographies and different operating systems call for flawless applications and mobile app testing capabilities. A chemical giant wanted to deliver agriculture data and services to their farmer clients across geographies through their mobile applications. See how Infosys helped and the five key takeaways from the project.
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Infosys

La Proliferación de las Microcomputadoras Personales

Published By: Dell EMC EMEA     Published Date: Nov 23, 2018
Los patrones de compra de ordenadores personales para empresas están cambiando, pues los compradores buscan mejorar la seguridad y la experiencia de los empleados al mismo tiempo. Con el aumento global en la movilidad de los empleados y la tendencia de las empresas a dirigir sus inversiones hacia las tabletas y los ordenadores portátiles, las organizaciones están evaluando su inversión constante en los ordenadores de sobremesa . Queda claro que los compradores de ordenadores personales para empresas siguen valorando la seguridad y el rendimiento que ofrecen los equipos de sobremesa. También dicen que los nuevos formatos de sobremesa, como el formato Micro , les permiten ofrecer una mejor experiencia para los empleados, lo que para ellos es casi tan importante como la seguridad. Obtenga más información sobre las soluciones Dell con tecnología Intel®.
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Dell EMC EMEA

Strong Customer Authentication Explained

Published By: Stripe     Published Date: Jun 11, 2019
On 14 September 2019, new requirements for authenticating online payments called Strong Customer Authentication (SCA) will be introduced in Europe as part of the second Payment Services Directive (PSD2). The changes introduced by this new regulation are set to deeply affect internet commerce in Europe. Impacted businesses that don’t prepare for these new requirements could see their conversion rates significantly drop after the enforcement of SCA. This guide takes a closer look at these new requirements and the kinds of payments they will impact, including ways to use exemptions for low-risk transactions to offer a frictionless checkout experience. Download the guide to learn more.
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sca, online economy, online payment
    
Stripe

The Top Technologies To Cure Mobile Performance

Published By: Akamai Technologies     Published Date: Aug 17, 2017
Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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mobile performance, technology, digital experience, media
    
Akamai Technologies

The Great Video Conferencing Debate: Cost Vs. Quality

Published By: Polycom     Published Date: Sep 04, 2012
Are these higher quality business grade solutions worth the higher cost, or do savings from consumer grade versions justify their lower quality?
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business grade video conferencing, cost solutions, smb, video conferencing
    
Polycom

PIM 360° - Conversion Rate Optimization

Published By: Heiler     Published Date: Feb 22, 2012
In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
    
Heiler

The Adobe 2013 Video Conversion Playbook

Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe

7 Steps to Success with Online Video

Published By: Adobe     Published Date: Nov 06, 2013
Download the Adobe 2013 Video Conversion Playbook to learn how a well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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Adobe

Top Targeting Tips 2013

Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
    
Adobe

Data Warehouse Builds More Agile, Private Cloud with Red Hat Cloudforms

Published By: Red Hat     Published Date: Jan 09, 2014
A large enterprise data warehouse company used Red Hat® CloudForms to create a private cloud that includes automated provisioning and self-service for developers and testers. This let them build, test, and release new product versions faster. Find out how in this case study.
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red hat, cloudforms, data, data warehouse, enterprise cloud, cloud management, productivity, private cloud
    
Red Hat

Four Cross Channel Tips for Marketers

Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Here's how you can win with cross-channel marketing Marketers from Australia share real results they've generated from cross-channel platforms. As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing. 2) NRMA generated $5 million in incremental revenue 3) Dymocks Tripled Open and Click Rates 4) PETstock improved sales conversions by 13% 5) Here's everything you need to know. Download now
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017

Lowe’s Establishes Solid Omnichannel Foundation with Akamai Digital Performance Management

Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies

10 Ways to Increase your Online Payments Conversion Rate by 25% or More

Published By: Zooz Payments     Published Date: Feb 11, 2016
This white paper will describe the main problems merchants face when it comes to customer conversions and payment acceptance, and suggest solutions that will enable you to increase your conversion rate.
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online payments, ecommerce payments, ecommerce, credit card processing, online gateway, payments solutions, payment systems, electronic payment systems
    
Zooz Payments

The Top 5 Consumer-Driven Trends in Retail

Published By: Bazaarvoice     Published Date: Jan 24, 2013
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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retail, ecommerce, data, analytics, marketing, mobile, social, marketing
    
Bazaarvoice

IDC Assesses Value Of Red Hat's Approach To OpenStack

Published By: Red Hat     Published Date: Jul 01, 2013
OpenStack is poised to become a cornerstone of the emerging cloud system software market, but “generic” OpenStack can be challenging. Drawing on its experience with enterprise Linux, Red Hat is delivering a commercially supported and tested version of OpenStack that’s “enterprise-ready.”
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red hat, idc, virtualization, cloud system software, infrastructure-as-a-service, cloud providers, hypervisor is commoditizing, enterprise linux
    
Red Hat

Lowe’s Establishes Solid Omnichannel Foundation with Akamai Digital Performance Management

Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies

Addressing PCI Compliance: Through Privileged Access Management

Published By: CA Technologies     Published Date: Aug 26, 2016
Organizations handling transactions involving credit or debit cards are facing increasing pressure to meet regulatory compliance mandates. In particular, they must comply with the Payment Card Industry Data Security Standard (PCI DSS) version 3, which went into effect in January of 2015.
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CA Technologies

Forrester TEI Report Examines the ROI of Zendesk

Published By: Zendesk     Published Date: Jan 03, 2019
Upgrades, upgrades, upgrades. Everyone is making them and so you ask yourself: Should your business upgrade systems, too? It seems like there’s always a newer version or better software out there. Yet while implementing new and improved systems can help your business scale and save your company money, it’s important to know whether new software is worth the transition. Zendesk recently commissioned Forrester Consulting to conduct a study that evaluated the financial impact of Zendesk on organizations. Forrester interviewed five customers and conducted a financial analysis. In this study, Forrester lays out the benefits and costs of Zendesk’s family of customer service products, with the analysis pointing to benefits of more than $3.8 million.
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Zendesk

How to Lead Your Boss to AI Marketing

Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys

Extending Investments in Microsoft Applications with Adobe® Acrobat XI

Published By: Adobe     Published Date: Feb 20, 2014
Gain more efficient ways of working with documents and collaborating with others on them.
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adobe, adobe acrobat pro, microsoft applications, collaboration, merging documents, editing documents, pdf to office format, file formatting
    
Adobe

Marknads- och IT-chefen behöver snabbt bli bättre på att samarbeta

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe
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