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How to Sell Marketing Automation to Executives

Published By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
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marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation, marketing automation guide
    
Eloqua

Enterprise Cloud Performance Demystified

Published By: Internap     Published Date: Dec 29, 2011
Performance plays a vital role in the success of your online applications and web-based content - whether you are processing millions of transactions, delivering business-critical software or servicing a massive gaming community. Research shows that even one second of delay on a typical website can result in 7% fewer customer conversions. For many businesses, that means lost revenue and damage to their brand. As cloud is becoming an increasingly viable infrastructure choice for enterprise applications, it is essential to select a high-performance cloud service that will support the best possible experience for your end users. Determining the right cloud solution for your needs also necessitates thorough analysis of the level of security, control, customization and support your business requires. In this webcast, thought leaders from Gartner and Internap outline the performance factors that affect your cloud decision-making process and discuss how to optimize your IT Infrastructure to create satisfied end users.
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enterprise cloud, cloud computing, technology, cloud solution, application integration, enterprise software
    
Internap

Redefinición de la administración de Windows 10

Published By: VMware AirWatch     Published Date: Sep 28, 2016
This is the Spanish version of this white paper.
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VMware AirWatch

Neudefinition von Windows 10 Management

Published By: VMware AirWatch     Published Date: Sep 28, 2016
This is the German version of this white paper.
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VMware AirWatch

Redéfinir la gestion de Windows 10

Published By: VMware AirWatch     Published Date: Sep 28, 2016
This is the French version of this white paper.
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VMware AirWatch

Ridefinire la gestione di Windows 10

Published By: VMware AirWatch     Published Date: Sep 28, 2016
This is the Italian version of this white paper.
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VMware AirWatch

Why Website Personalization Matters

Published By: Sitecore     Published Date: Sep 10, 2015
More conversions, traffic, repeat visitors and happier customers: imagine the possibilities when your website has the ability to sense and adapt to what each visitor wants.
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wpm, sitecore, content profiling, segmentation targeting, online business
    
Sitecore

Chester Zoo: Educating with the help of Sitecore mobile technology

Published By: Sitecore     Published Date: Mar 03, 2016
Access this case study video and PDF to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit to achieve a: - Whopping 200% increase in mobile conversions - Industry-leading 20% app visitor penetration rate - Simplified and clearer messaging structure - Stronger customer understanding
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Sitecore

Ridefinire la gestione di Windows 10

Published By: VMware     Published Date: Dec 27, 2016
This is the Italian version of this white paper.
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VMware

Redéfinir la gestion de Windows 10

Published By: VMware     Published Date: Dec 27, 2016
This is the French version of this white paper.
Tags : 
    
VMware

Neudefinition von Windows 10 Management

Published By: VMware     Published Date: Dec 27, 2016
This is the German version of this white paper
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VMware

Redefinición de la administración de Windows 10

Published By: VMware     Published Date: Dec 27, 2016
This is the Spanish version of this white paper
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VMware

Analyst Brief: Forrester Consulting: The Total Economic Impact of eStara Click to Call

Published By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
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estara, click to call, financial services, retail industries, roi, voip
    
Art Technology Group, Inc

Important Issues to Consider Before Migrating to a New Version of Exchange

Published By: NetShelter - YouSendIt     Published Date: Dec 02, 2011
In this white paper, find out how to improve mail server performance and boost user productivity by integrating a secure, cloud-based solution
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issues, exchange, migrating, mail server, performance, productivity, integration, cloud, processes, itil, project management, service management, desktop management, virtualization, cloud computing, infrastructure
    
NetShelter - YouSendIt

Conversions: The Only Real Way to Measure Success for Acquisition Email

Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb

Paid Search: Follow the Money

Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
    
Oneupweb

Revenue Success: Lead Generation Campaign Testing and Optimization

Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
    
Marketo

Important Issues to Consider Before Migrating to a New Version of Exchange

Published By: YouSendIt     Published Date: Oct 26, 2011
Mail server management is a balancing act between server performance and user satisfaction. In this white paper from Osterman Research, find out how to improve mail server performance and boost user productivity by integrating a secure, cloud-based file sharing solution into your Microsoft Exchange migration. In addition, learn why integration plays a key role, and how choosing a solution that works seamlessly with Outlook can support how users want to communicate, while reducing the burden on IT. The Osterman white paper is offered courtesy of YouSendIt, the first business content collaboration service to offer an integrated approach for sending, sharing and signing documents online. Download the white paper.
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yousendit, technology, email, exchange, windows. osterman research, application integration, business intelligence, business management, windows, messaging, service management
    
YouSendIt

B-to-B Lead Generation Insights from MarketingSherpa

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.

Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent!  Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime.  Find out what lead management can do for your company. View this free Webcast now.
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lead management, marketo, conversion, knowledge management, contact management
    
Marketo, INC.

Buying and Using Marketing Automation Systems

Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.

5 Strategies to Engage Users When Mail Clients Suppress Images

Published By: SubscriberMail     Published Date: Dec 12, 2008
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
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subscribermail, image blocking, image suppression
    
SubscriberMail

Affordable Innovation: Reducing the Cost of Custom Solutions

Published By: Microsoft Visual Studio Team System     Published Date: Apr 29, 2009
Today’s economic climate presents challenges in achieving business differentiation.  Investing in innovation during an economic downturn may seem counterintuitive at first, but it can help companies pull ahead of the competition by displaying a show of strength in a climate of weakness.  The Microsoft® Application Platform can help organizations do more with less, enabling them to more quickly, efficiently, and cost-effectively deliver custom solutions that provide strong business value.
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microsoft, vsts, microsoft vsts, affordable innovation, application platform, custom solutions, application life-cycle management, rich development platform, designer-developer collaboration, application life-cycle management, alm, microsoft visual studio team system, version control, work assignment, tracking, builds, testing, shaw group, microsoft .net framework, ch2m hill
    
Microsoft Visual Studio Team System

Using Webinars to Engage Prospects

Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online

The Virtual Presenter's Series: Start Right. Design Right. Present Right.

Published By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
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